Corporate Communications: How-to articles covering the latest marketing tactics, tips, and strategies.

• Marketing Training: How to Make E-Learning EffectiveTom Graunke
  When the need arises to train a large department within your organization on a new marketing campaign, or you find yourself having to relay crucial marketing information to partners or ...
  Career Management, Content, Corporate Communications, PowerPoint, Presentations, Trade Shows/Events, Videos, Webinars
• Brands as Real-Time Content Creators: Expected or Unrealistic?Ann Handley, Tim Washer
  In an inaugural segment of our video series, we take a look at a fundamental question: In our newly social age, is it incumbent on brands to be always at ...
  Content, Content Marketing, Corporate Communications, Digital Marketing, Digital Theory, Humor, Marketing Strategy, Public Relations, Social Media, Twitter
• Brands That Surged (and Brands That Sank) After Hurricane SandyGregg Lipman
  When Hurricane Sandy hit the East Coast, millions lost electricity, heat, and water. But just a few days later, many companies promoting to those millions had—cluelessly—gone back to business as ...
  Branding, Corporate Communications, Customer-Centric, Customer Relationships, Direct Marketing, E-Commerce, Email, Marketing Challenges, Public Relations, Reputation Management
• For Effective Company Web Events and Presentations, Learn From the PoliticiansEric Vidal
  Whether you like politicians or not, you've got to hand it to them: On either side of the aisle, they know how to connect with others and win hearts and ...
  Career Management, community management, Conferences, Corporate Communications, Management, Trade Shows/Events, Webinars
• The Cobbler Wears Prada: A Four-Step Guide to Succeeding at Self-MarketingTom Jacobs
  Companies often don't practice what they preach (or sell)—a classic case of "the cobbler's children have no shoes." Agencies and marketers are not exempt. Here's a guide to help you ...
  Career Management, Corporate Communications, Management, Marketing Smarter, Measurement, Public Relations
• Four Ways to Deliver Great PR [Slide Show]Christian Gulliksen
  Too many PR practitioners choose to ignore editorial etiquette, some going as far as demanding to see an article before it goes to print or offering bribes for positive coverage. ...
  Content, Corporate Communications, Customer-Centric, Press Releases, Public Relations
• A Brand Is a Terrible Thing to Waste: How to Manage Your Company's Online ImageBob DeStefano
  Today, customers can share their rants and raves instantly with a worldwide audience. In such a wired world, your online image is everything! Here's how to track and enhance that ...
  Blog Monitoring, Content Marketing, Corporate Communications, Customer Behavior, Public Relations, Reputation Management, Social Media, Word of Mouth
• Brands Unsure About Who Controls Social Media Communications
  In today's social and mobile media landscape, confusion reigns regarding who in the organization controls the customer conversation: 58% of C-level executives say the CEO is responsible for customer communications ...
  Corporate Communications, Customer Service, Mobile Marketing, Research Summaries, Social Media
• B2B Brands Trail B2C in Social Media Monitoring, Follow-Up
  Many B2B businesses are ignoring the consumer insights that social media can provide, according to a report by Satmetrix. Only 49% of surveyed B2B brands track what consumers are saying ...
  B2B Marketing, Content, Corporate Communications, Measurement, Research Summaries, Social Media, Word of Mouth
• Brands' Posts Rival Friends' in Social Media Influence
  Social media content posted by brands appears to influence consumers' buying decisions nearly as much as content posted by friends, according to a survey from Market Force Information.
  Content, Corporate Communications, Facebook, Research Summaries, Social Media, Twitter, Word of Mouth

Corporate Communications: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• Rethink Your Audience: Author and Digital Strategist Sam Ford on Marketing Smarts [Podcast]by Matthew Grant
  Though living in a new era of participatory media, our notions of what constitutes an audience and what audiences actually do has not changed much since the broadcast era—and that's a problem, argues Sam Ford.
  B2B Marketing, Community, Content Marketing, Corporate Communications, Customer-Centric, Customer Engagement, Digital Theory, Marketing Smarts, Social Media
• If We Humanize Business, Can We Escape the Matrix? Maddie Grant Guests on Marketing Smarts [Podcast]by Matthew Grant
  In this week's episode of Marketing Smarts, author Maddie Grant explains why the new world of communication afforded by social media requires that organizations shed their mechanistic perspective—and become more human.
  community management, Corporate Communications, Management, Marketing Smarts, Social Media

Corporate Communications: Online seminar broadcasts from the best minds in marketing

• Is Your Company Ready to Respond to a Social Media Crisis?Broadcast on 9/29/2011 with Jeremiah Owyang
  Join us as analyst and thought leader Jeremiah Owyang presents his latest research with MarketingProfs detailing how companies plan for social business crises.
  Brand Management, Corporate Communications, Customer Engagement, Marketing Strategy, Public Relations, Reputation Management, Social Media