Big Data

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• Small Data Plays a Big Role in Predictive AnalysisLoretta Jones
  Bigger isn't always better, especially in predictive analysis. By homing in on small data, predictive insights become more actionable and practical.
  Big Data, Customer Behavior, Customer Insight, Customer Relationships, Data, Marketing Analytics, Small Data
• Monitoring Customer Experience: A Holistic Approach for Business SuccessNico Dato
  Customers of businesses that don't focus on good customer experience are leaving in droves. Here's how to monitor customer experience and why a more holistic approach to doing so will ...
  Big Data, Customer Experience, Customer Insight, Customer Relationships, Data, Research, Social Analytics, Survey Data
• Survey of CMOs: Which Emerging Technology Will Transform the Customer Experience?Ayaz Nanji
  Senior marketers say Big Data is the emerging technology that will have the biggest impact on the customer experience, according to recent research from the CMO Council and SAP Hybris.
  Big Data, Chief Marketing Officer, Customer Experience, Internet of Things, Marketing Strategy, Research Summaries, Survey Data, Technology
• Predictive Analytics Has a Scaling Problem, and Bad Data Is to BlameJustin Gray
  Studies claim that predictive analytics is a must-employ tactic. If that's true, then marketers need to understand its scalability limitations and avoid analytics traps.
  B2B Marketing, Big Data, Customer Behavior, Data, Digital Marketing, Marketing Analytics
• Marketers Can Win the Big Data Game by Playing It SmartDave O'Flanagan
  Customers constantly drop online clues about what they want, but most companies don't pick up on them. Successful marketers piece the clues together—then deliver exactly what customers want.
  Behavioral Marketing, Big Data, Content, Customer Engagement, Data, Digital Marketing, Email Marketing, Email Subject Lines, Marketing Strategy
• Five Reasons Predictive Marketing Software Should Be Your New BFFJohn Bara
  Predictive marketing software can have powerful implications for efficiency and effectiveness across Marketing and Sales.
  Big Data, Customer Behavior, Data, High-Tech Marketing, Marketing Strategy, Sales, Sales and Advertising, Technology
• Five Ways Marketers (CMOs, Too) Can Master DataJohn P. Kelly
  Marketers have been under pressure for years to turn their art into more of a science, and "Big Data" is now more than a buzzword for CMOs. Understanding or using ...
  Big Data, Career Management, Chief Marketing Officer, Data, Hiring Outside Resources
• Intelligent Algorithms May Save Us From Being Overwhelmed by DataChris Pitt
  Marketers are receiving so much data that they're drowning in it. What we need to handle all this information are intelligent algorithms that can manage other algorithms.
  Big Data, Data, Digital Marketing, Marketing Challenges, Technology
• What Marketers Need to Know About Data ScientistsHong Tsui
  Searching for a data scientist for your team? Discover where to find one, what benefits a data scientist brings, and how collaboration between marketers and data scientists can succeed.
  Big Data, Career Management, Data, Management
• Seven Disastrous Data Don'ts for Marketing and SalesGeorge Verey
  The big challenge Marketing Operations faced in 2015 was Big Data: where it comes from, what it means, who takes care of it—and what to actually do with it. But ...
  Big Data, Data, Market Research, Marketing Operations, Sales
• What Sentiment Analysis Can Do for Your BrandLaura McGarrity
  Sentiment analysis helps you understand what your customers really think about your brand, products, and services. Here's a look at why sentiment analysis can help you make better business decisions.
  AI, Big Data, Branding, Customer Behavior, Customer Insight, Customer Relationships, Data, Marketing Strategy
• Having a Data-Driven Marketing Program Helps You Crush the CompetitionRoseanne Luth
  Most marketers are just beginning to learn "data literacy." But marketers that know where data's coming from and how to wield that data to sell products will be far ahead ...
  Big Data, Content Strategy, Data, High-Tech Marketing, Marketing Analytics, Marketing Strategy, Technology
• Four Reasons Marketers Should Be Excited About Machine LearningJoe Davis
  Machine learning is generating a lot of chatter lately, but what's it all about? Here's a look at why marketers should care about machine learning and the best places to ...
  Big Data, Customer Behavior, Customer Insight, Data, Digital Marketing
• Stop Paying Lip Service to Data and Start Actually Tackling ItCorinne Sklar
  Marketers know data is crucial for their digital strategies, but most marketers are reluctant to start tackling it. Without data, however, their marketing campaigns will suffer.
  Big Data, Customer Insight, Data, Metrics, ROI
• Three Crucial Questions Every CMO Should Ask Before Starting a Big Data ProjectMark Laughlin
  The following questions can help CMOs outline a course of action and prove the ROI of a Big Data project for marketing.
  Big Data, Data, Marketing Strategy, Metrics, ROI, Thought Leadership
• Will 2016 (Finally) Be the Year of the Data-Driven Marketer?David Beardmore
  The year of the data-driven marketer has been declared several times in the past decade. However, we're only at the start of the journey. Here's what to expect from data-driven ...
  Advertising, Big Data, Data, Digital Marketing, Internet of Things, Marketing Strategy, Metrics, Personalization
• Who Does What in the Data Science Industry [Infographic]Verónica Jarski
  What are the key roles in data science? Here's a look at the various job positions in the data science industry and what they mean.
  Big Data, Career Management, Data, High-Tech Marketing
• Data-Driven Marketing: Top Objectives and ChallengesAyaz Nanji
  Businesses are increasingly incorporating data into their marketing efforts in order to create more personalized customer experiences and better measure ROI, according to a recent report from Ascend2.
  Big Data, Data, Marketing Strategy, Research Summaries, Survey Data
• The Staggering Scale of What Happens Online in a Minute [Infographic]Ayaz Nanji
  How big is the Internet? How many online actions are taking place? How much digital content is being consumed?
  Big Data, Data, Research Summaries, Social Media, Social Networking, Websites
• Four Quick Tips for Becoming an Expert Predictive MarketerOmer Atun
  Does predictive marketing sound too overwhelming? Then start small, focus on measurable campaigns, and become an expert predictive marketer in no time.
  Big Data, Customer Insight, Data, Marketing Analytics, Marketing Strategy, Metrics, Web Analytics