Customer Acquisition

Topics » Articles » Customer Acquisition

• Encouraging Both Top- and Bottom-Line GrowthKevin Gold
  On Wall Street, financial investors speak of CEOs improving their companies' "top line" by increasing sales volume, or upping their "bottom line" by reducing their expenses to expand the margins ...
  Customer Acquisition, Online Marketing, Web Copy, Websites
• Five Fundamentals for Useful Marketing MetricsSuzanne Taylor
  Great marketers figure out how to make lives better, with the goal of attracting lots of profitable and happy customers. But to measure how well marketing efforts help build a ...
  Customer Acquisition, Customer Experience, Customer Retention, Measurement, Metrics, Net Promoter
• You Won the Client! Now Start MarketingMike Schultz
  Customer Acquisition, Customer Retention, Customer Service, Lead Generation, Sales
• Trust Tools for Tough TimesJill Griffin
  Your company needs to show its customers, through both word and deed, that it always acts in their interest.
  Collaboration, Customer Acquisition, Customer-Centric, Customer Experience, Customer Relationships, Lead Nurturing, Sales, Surveys
• The 10 Commandments of MarketingJay Lipe
  Marketers worth their salt must follow these commandments if they are to find the Promised Land.
  Collaboration, Customer Acquisition, Customer Relationships, Lead Generation, Referrals
• SWOT Team: Help! Our New Marketing Boss Steps on EverythingHank Stroll
  This week: How do you handle a new boss who gives orders and takes little or no input? Also this week, read your answers to: How do you sell a ...
  Customer Acquisition, Marketing Challenges, Small Business, Thought Leadership
• Leveraging Predictive Analytics in Marketing CampaignsColin Shearer
  How can you cost effectively align your marketing campaign to ensure that you are sending the most relevant message to each customer segment at the time they are most likely ...
  Customer Acquisition, Customer Retention, Measurement, Targeting
• The Customers You Wish You Didn’t HaveMarcia Kadanoff
  Like the parents of Lake Wobegon, a lot of marketing managers seem to live in a place that’s a little disconnected from reality. In that place, for example, every customer ...
  CRM, Customer Acquisition, Customer Retention, Direct Marketing, Metrics, Online Marketing
• Papayawhip, Peachpuff or Peru: Design Advice That Could Save Your CareerMike Schultz
  When we build new Web sites, brochures and logos for our organizations, we scrutinize them with fanatical zeal. The problem comes when we get overly caught up in the graphic ...
  Collaboration, Customer Acquisition, Logos, Websites
• Have Something Good to SayRich Harshaw
  If you don’t get this right, you can just forget about everything else: Your advertising will fail miserably if you don’t have something good to say.
  Advertising, Customer Acquisition, Marketing Smarter
• Ask and You Shall ReceiveVivek Bhaskaran
  recent study concludes that the simple fact of asking customers how a company is performing by itself proves to be a great customer-retention strategy.
  Customer Acquisition, Customer Retention, Customer Satisfaction, Surveys
• Communicate the ProblemIrene Brooks
  It’s important that you communicate what you do in ways that help your prospective client understand that you are a solution to his problem.
  Customer Acquisition, Positioning, Services Marketing, Value Propositions
• Eight Steps to Getting Speaking EngagementsSteve Markman
  Speaking at public forums often results in new business. So how do you get the gigs?
  Customer Acquisition, Marketing Tips, Public Speaking, Targeting, Thought Leadership, Tradeshows/Events
• Hello, My Name Is Mike... and I Send Out EmailMichael Fischler
  f you’re engaged in marketing you feel a need to apologize for, stop marketing.
  Customer Acquisition, Email Marketing, Newsletters, Permission Email Marketing
• The Email Deliverability CrisisTom Barnes
  If you are thinking you can acquire new clients with email -- forget it.
  Customer Acquisition, Email Deliverability, Email Lists, Email Subject Lines
• Email 101: How to Market EffectivelyJohn Hammersley
  It might not be easy to acquire customers through email, but it can be done. But only if it's done right.
  Copywriting, Customer Acquisition, Direct Marketing, Email Lists, Email Marketing, Landing Pages, Testing
• Less is More MarketingBruce Kasanoff
  Sometimes, less is more. That's especially true in this business climate. If you want to grab a customer’s attention and lock in their loyalty, the key is to save them ...
  Customer Acquisition, Customer Retention, Economic Crisis
• Building a Living Global BrandLaurel Delaney
  Global branding. Sounds like a “beast” to some, but it’s the buzzword in e-marketing for the new millennium. Can you afford to do what it takes to get your brand ...
  Brand Positioning, Branding, Customer Acquisition, International Marketing, Logos, Naming, Online Marketing, Targeting
• Selling is Like DatingWendy Comeau
  The behavior of consumers is complex, but there is a systematic set of steps you can take to help turn browsers into buyers. And it's useful on and off the ...
  Benchmarking, Customer Acquisition, Positioning Statements, Sales, Targeting
• Taking the Junk out of Junk MailDan Lazar
  A misdirected e-mail sales pitch is as likely to turn customers off as it is to turn them on. Learn how the fundamentals of writing and marketing can work in ...
  Copywriting, Customer Acquisition, Direct Marketing, Email Marketing, Email Subject Lines, Marketing Tips