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• All You Ever Needed to Know About Twitter
  Michael Martine considered writing a book on how to make the most of Twitter. Fortunately for us all, however, he chose instead to share his insight—gratis—at Remarkablogger in an extended ...
  Small Business, Thought Leadership, Twitter, Videos
• 'Fine' Might Not Mean 'Fine'
  Ask the typical teenager how his day went and you'll probably get a vague response like "Fine," or "Okay." Follow up with a specific question about a science test, however, ...
  Management, Marketing Tips, Small Business
• Mary, Mary Quite Contrary
  When we have great ideas, we naturally gravitate to opinions that support their validity. But in a post at his blog, Dave Fleet says it's just as important to identify ...
  Creativity, Management, Small Business
• When Silence Speaks Volumes
  Finding the right people for your marketing team can be a challenge, especially when you check references and find that former employers are guarded in their comments. "[I]f a candidate ...
  Creativity, Management, Small Business
• Warts and All
  In a move you wouldn't expect from a restaurant chain, Chipotle recently announced it would sponsor free screenings of the documentary Food Inc., an exposé of the American food industry. ...
  Advertising, Branding, Creativity, Small Business
• Thanks for Nothing
  In a post at the Marketing Interactions blog, Ardath Albee tells the story of a phone call from a favorite charity, and an inarticulate young man who explained that he ...
  Customer Experience, Small Business, Writing
• Here's Why I'm Worth It
  If you charge a bit more for your product or service, it's more important than ever to tell your customers why you offer a better value than competition that seems ...
  Creativity, Pricing, Small Business
• Fake It at Your Own Risk
  Let's say you visit a site like Yelp.com and discover scathingly negative reviews of your product or service. Making matters worse, only a few of your happy customers have balanced ...
  Customer Experience, Customer Satisfaction, Management, Small Business, Testimonials
• Brother, Can You Spare a Quote?
  Becoming a source for journalists has gotten a little easier thanks to Peter Shankman's site Help a Reporter Out. "I built this list because a lot of my friends are ...
  Collaboration, Creativity, Small Business, Websites
• Make it Short and Sweet
  "If you thought saying something useful in 140 characters on Twitter was hard work," says Nick Usborne in an article at MarketingProfs, "good luck with the 95 characters you have ...
  Copywriting, Google, Keywords, Landing Pages, Small Business
• Want to Write Well? Dive In!
  "Writing is as simple as falling off a log," says guest columnist Daniel Passamaneck in the Editorial Emergency newsletter. "[W]riting well is as challenging as the 10-meter diving platform." His ...
  Customer Engagement, Marketing Tips, Small Business, Writing
• Get Lost
  June is a hectic month for bike shops, says Seth Godin in a post at his blog. "If you bring your bike in for a tune up, it will cost ...
  Customer Relationships, Customer Service, Pricing, Small Business
• Buzzkill
  "Yes marketers," says Christina Kerley (aka CK), "you absolutely want people talking up (or, buzzing over) your brands. And you really want them saying great things. But you want the ...
  Customer Acquisition, Small Business, Word-of-Mouth
• A Two-Step Process for Launching Successful Email-Marketing Campaigns: Find Your Voice, and SegmentSteve Adams
  Email is one of the easiest, most affordable, and most effective marketing tools out there. Nonetheless, launching an email-marketing program can seem a daunting challenge, especially for time-strapped entrepreneurs and ...
  Email Campaigns, Email Marketing, Email Subject Lines, Marketing Tips, Personalization, Segmentation, Small Business, Writing
• Ready, Steady, Innovate!
  In a post at the Daily Fix blog, Paul Williams poses this question: "If you were to put a few talented musicians or skilled screenwriters into a room and [mandate ...
  Creativity, Marketing Smarter, Small Business
• Don't Fear the Reaper
  In a post at the Marketing Analytics blog, Lynne Harrold describes the quandary faced by an important Bostonian cultural institution. As its established member base dies off, it needs to ...
  Customer Acquisition, Customer Retention, Recession, Small Business
• I Feel Your Pain—Here's an Aspirin
  "When your visitor arrives at your site," says Pete Caputa in a post at HubSpot, "they're most likely looking to solve a problem. In order to grab their attention and ...
  Copywriting, Lead Generation, Small Business, Web Content
• Now That's a Good Release!
  "As many of you know," begins an article in a recent edition of the Editorial Emergency newsletter, "[cofounder Julia Rubiner has] been cranking out publicity communications—bios, press releases, one-sheets, corporate ...
  Press Releases, Public Relations, Small Business, Writing
• Stay Away from Plug-and-Play
  Diana Huff offers an interesting warning to small businesses in a recent post at her B2B Marcom Writer blog: When creating a website, keep away from companies that offer "plug-and-play" ...
  B2B Marketing, Hiring Outside Resources, Small Business, Website Design
• Matchmaker, Matchmaker, Make Me a Match
  Anyone can claim to design websites. So before you hire a designer, it's important to ask a few key questions. Oliver Feakins of WebTalent recommends starting with a request to ...
  Hiring Outside Resources, SEO, Small Business, Website Design