Small Business

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• How the Internet Revolutionized Offline Retail [Infographic]Vahe Habeshian
  The Internet has forever changed how retail businesses operate and how consumers shop. Retailers must keep up or risk getting left behind.
  B2C, E-Commerce, Internet of Things, Local Marketing, Location-Based Marketing, Marketing Strategy, Mobile Marketing, Retail Marketing, Search Engine Marketing, Small Business, Social Media
• The Marketing Mix of Small Business Owners [Infographic]Ayaz Nanji
  Some 53% of small business owners say social media is now their main tactic for online marketing, according to recent research from Vistaprint Digital.
  Digital Marketing, Marketing Strategy, Research Summaries, Small Business, SMBs, Survey Data
• Five Small Business Marketing and Retention Trends and Ideas for 2017Jenny Beightol
  Traffic, acquisition, and sales have been critical priorities for marketers. Yet customer retention also plays a key role, though it is often neglected. Consider these marketing and retention trends and ...
  Advertising, B2C, Customer Loyalty, Customer Relationships, Customer Retention, Customer Satisfaction, E-Commerce, Retail Marketing, Small Business, SMBs, Social Media
• How Millennial Business Leaders Are Changing SMB MarketingAyaz Nanji
  Millennial SMB leaders are more likely than Baby Boomer SMB leaders to spend their marketing budgets on digital channels, such as social media and video, according to recent research from ...
  Marketing Budgets, Marketing Strategy, Millennials, Research Summaries, Small Business, SMBs, Survey Data
• Four Ways for SMBs to Successfully Apply Marketing OperationsGary Katz
  In the world of marketing operations (MO), words like "enterprise" and "scale" are common, but we rarely hear "small business" enter the conversation. Ironically, small and midsize businesses (SMBs) need ...
  Management, Marketing Operations, Small Business
• Three Big Things Enterprises Can Learn From Small BusinessesLorcan Malone
  Don’t assume that big companies know everything about staying competitive in a crowded space. Enterprises can learn a lot from small businesses.
  Customer Relationships, Management, Marketing Strategy, Small Business
• Sales and Marketing Collateral: A Guide to Printing MaterialsNicholas Brown
  Print collateral is still an important sales and marketing medium. To produce strongly branded, high-impact print media, you need to know what materials work best together. So here are must-know ...
  Branding, Direct Marketing, Print Collateral, Retail Marketing, Sales, Small Business
• A Crash Course: Start an Online Business in Three StepsStephen Moyers
  Starting an online business can be daunting, but focusing on the important components common to every company and organizing them into manageable chunks can help. Here's a crash course in ...
  Career Management, E-Commerce, Management, Small Business, SMBs
• How Brands and SMBs Are Using Video Marketing [Infographic]Ayaz Nanji
  Some 84% of professional marketers and 55% of SMB owners say they have developed or outsourced the creation of at least one video for marketing purposes in the previous 12 ...
  Content, Content Marketing, Research Summaries, Small Business, SMBs, Survey Data, Videos
• The Most Popular Types of SMB Marketing VideosAyaz Nanji
  Some 85% of small and medium-sized businesses are now using video or intend to use video in the near future as part of their marketing efforts, according to a recent ...
  Content, Content Marketing, Digital Marketing, Research Summaries, Small Business, SMBs, Survey Data, Videos
• Small Business Owners' Favorite Digital Tools and PlatformsAyaz Nanji
  Which software programs and digital platforms do small business owners recommend most to their peers? To find out, Alignable polled 7,500 SMBs in 1Q16.
  Customer Behavior, Research Summaries, Small Business, SMBs, Survey Data, Technology
• Four Scrappy Content Marketing HacksNick Westergaard
  These four content creation hacks belong in every marketer's toolbox. These tips and tricks epitomize the scrappy mindset we need to do more with less, and help us bring that ...
  B2B Marketing, Content, Content Marketing, Content Strategy, Inbound Marketing, Marketing Strategy, Small Business, User-Generated Content, White Papers, Writing
• Seven Ways to Find Investors for Your StartupStephen Moyers
  Unless you're one of the iron-walleted few, gaining startup capital for your business venture will require the help of investors. Navigating those waters can be a lesson in humility; it ...
  Career Management, Crowdfunding, Management, Small Business
• How SMBs Are Using Social MediaAyaz Nanji
  More than two-thirds (67%) of small and midsize businesses are are already using social media as part of their marketing efforts or plan to start doing so sometime this year, ...
  Digital Marketing, Facebook, Research Summaries, Small Business, SMBs, Social Media, Social Networking, Survey Data
• How to Get Marketing Help When You Need ItElaine Fogel
  Does your small business have marketing and branding needs but not enough money to hire an agency or a consultant? Don't fret, you have many options to ensure you get ...
  Career Management, Hiring Outside Resources, Marketing Operations, Marketing Strategy, Research, Small Business, Strategy, Webinars
• #SocialSkim: Pinterest Extends DIY Ads to SMBs, Plus 13 More Stories in This Week's RoundupChristian Neri
  Social gets easier to tackle this week: Pinterest's DIY ad manager is open to SMBs, WordPress is releasing an Instant Articles plugin for Facebook (which also launched nifty tools), and ...
  Advertising, B2B Marketing, B2C, Content, Digital Marketing, Digital Theory, Facebook, Google, Mobile Marketing, Pinterest, Search Engine Marketing, Small Business, SMS, Social Analytics, Social Media, SocialSkim, Technology, Twitter
• Digital Tools Recommended Most by SMB Owners [Infographic]Ayaz Nanji
  Here are the digital products and services—along with their Net Promoter Scores—that small and midsize business owners are most likely to recommend to their peers.
  Customer Behavior, Digital Marketing, Research Summaries, Small Business, SMBs, Survey Data
• Small Business Websites: The Haves and Have-NotsAyaz Nanji
  Just under half (46%) of small business owners say their company does not have a website, according to a recent report from Clutch.
  Research Summaries, Small Business, Survey Data, Websites
• Small Business Owners' Top Marketing Priorities and Challenges in 2016Ayaz Nanji
  Nearly half (47%) of small business owners say they personally handle the bulk of their company's marketing efforts, according to a recent report from Infusionsoft.
  Content Marketing, Marketing Challenges, Marketing Strategy, Research Summaries, Small Business, SMBs, Survey Data
• #SocialSkim: Pinterest the Purchasing Powerhouse, Plus 11 More Stories in This Week's RoundupAngela Natividad
  Pinterest is gearing up as a significant e-commerce player; we'll show you how to take advantage. Also, Twitter's making data easier to use in real-time, and Instagram and Vine are ...
  Advertising, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Mobile Marketing, Pinterest, Retail Marketing, Small Business, SMBs, Social Analytics, Social Media, SocialSkim, Twitter, Vine