Webinars

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• Six Steps to a Measurable (and Strategic) Customer ProgramKathleen McBride, Steven Nicks
  From Sales: "We need a robust set of customers for references!" From an executive: "I've got to have a customer join me for this speaking engagement!" From the new head ...
  Collaboration, Referrals, Segmentation, Value Propositions, Webinars
• SWOT Team: Bulk Shopping OnlineHank Stroll
  This week, add your thoughts to the following dilemma: If you work in a business that sells in bulk, how do customers responsible for purchases go about finding you and ...
  B2B Marketing, Marketing Challenges, Measurement, Thought Leadership, Webinars
• Tale of the Lowly Pressroom: The Transformation of CommunicationsRobin Stavisky
  Hidden away like some Cinderella before the prince discovered her, online pressrooms do not often attract much attention, much less a second look. But like the fairy tale character, online ...
  Blogging, Press Releases, RSS, Targeting, Videos, Webinars, Websites
• SWOT Team: Webinar Pros and WoesHank Stroll
  This week, post your answer to the query: How successful are webinars as a marketing approach? What works and what doesn't work? Also this week, read your answers to last ...
  Blogging, Marketing Challenges, Surveys, Webinars
• Marketing Events: What Works, What Doesn'tMac McIntosh
  Advertising, Copywriting, Marketing Smarter, Newsletters, Tradeshows/Events, Webinars
• 10 Things I Hate in a Web SiteJason OConnor
  Here's the top 10 ways a Web site can fail.
  Web Content, Webinars, Website Design
• Three Common Mistakes in Using Webinars for Lead ConversionTodd Davison
  Converting a Webinar registrant to a customer takes more than a powerful presentation on the day of event.
  Lead Generation, Lead Nurturing, Lead Quality, Sales, Thought Leadership, Webinars
• The SWOT Team Wonders: What Do Women Want?Hank Stroll, Yvonne Bailey
  his issue’s dilemma asks: How important is it to tailor your marketing approach to women in business? Also this week: How can we develop successful webinars that generate high-quality leads?
  Customer-Centric, Marketing Challenges, Webinars
• SWOT Team Ponders Webinars: Ginsu Sales or Quality Leads?Hank Stroll, Yvonne Bailey
  This week: How can we develop successful Webinars that generate high-quality leads? Also: One product, three markets. How can you launch at the same time for different audiences?
  Lead Generation, Marketing Challenges, Product Marketing, Webinars
• How to Host a Successful WebinarTodd Davison
  You’ve decided to add Webinars to your marketing mix. But then come a number of big questions: What will entice customers to attend? When should we hold it? Who is ...
  Advertising, Collaboration, Marketing Tips, Surveys, Thought Leadership, Webinars, Writing