Advertising

Topics » Articles » Advertising

• Wave the Banner
  "Banner ads are tried-and-true forms of advertising that can deliver great results while driving a return on investment," says Kim Stearns in an article at MarketingProfs. "So why are advertisers ...
  Advertising, Copywriting, PPC Campaigns, Small Business
• Namaste, Coach!
  In a post at the AdHole blog, Jason Fox tells about a terrific series of ads. Produced for Dunkin' Donuts, they feature former football coach Barry Switzer as he attempts ...
  Advertising, Branding, Creativity, Humor, Marketing Inspiration
• Warts and All
  In a move you wouldn't expect from a restaurant chain, Chipotle recently announced it would sponsor free screenings of the documentary Food Inc., an exposé of the American food industry. ...
  Advertising, Branding, Creativity, Small Business
• It's as Easy as 123456
  All we hear these days is how important social media is to advertising. But has anyone isolated a simple formula for business outreach through social media? In a word, yes! In ...
  Advertising, B2B Marketing, Blogging, Facebook, LinkedIn, Marketing Tips, MySpace, Social Media, Twitter, YouTube
• You Can Thank Your DVR
  "Television advertising is finally on the cusp of long-anticipated change," says Daniel Frankel in an article at The Wrap. "The popularity of digital video recorders is making that 60-year-old TV ...
  Advertising, Creativity, Marketing Inspiration
• Ladies' Choice
  "Hey!" says comedian Sarah Haskins, as she dumps an array of Yoplait, Activia and Dannon onto a table at the beginning of a viral video. "Why am I holding all ...
  Advertising, Marketing Inspiration, Women
• Overlay the 'Tube, Dude!
  YouTube recently launched a call-to-action overlay ad, which is exactly what it sounds like: a semi-transparent ad that appears over videos, and—get this—enables advertisers to send users to any website ...
  Advertising, Interactive Marketing, Social Media, Testing, Videos, YouTube
• Tweet Me to Juicy World Renown!
  Heads-up, all of you out there who market to moms: Food mogul Nestlé is using Twitter to promote Juicy Juice—the super-popular, and now vintage, juice-box brand that caters to kids. ...
  Advertising, Interactive Marketing, Social Media, Twitter, YouTube
• Two Xs Mark the Spot
  The current ad campaign from brewer Dos Equis features a fictional spokesperson it calls The Most Interesting Man in the World—a dashing chap engaged in a series of action-oriented vignettes ...
  Advertising, Creativity, Marketing Inspiration
• When in Doubt, Double Down
  In a piece at The New Yorker, James Surowiecki recounts how two companies—Post and Kellogg—reacted to the Depression. "Post did the predictable thing: it reined in expenses and cut back ...
  Advertising, Economic Crisis, Marketing Budgets, Marketing Inspiration, Marketing Smarter, Recession
• Hey! Over Here! We're Buying!
  Good news for retailers! There is one consumer segment that apparently remains ready and willing to buy: Hispanic shoppers. "According to a new study conducted by Experian Simmons for Univision ...
  Advertising, Hispanic Marketing, Marketing Inspiration, Recession, Targeting
• Ebony and Ivory
  Rodney King famously asked, "Can we all get along?" And in a delightfully low-tech video currently making its way through the blogosphere, Red House Furniture of High Point, North Carolina, ...
  Advertising, Marketing Inspiration, Videos, YouTube
• You Talkin' to Me?
  Once in a while, a digital ad grabs you just like that. And one thing that really boosts its impact is if the person featured in it is—you. Read on:  Last year, to sell tickets ...
  Advertising, Feedback, Interactive Marketing, Social Media, Videos
• A Fine Mess Caused by the Fine Print
  "I was going to hire a company today to do something fairly simple that would have cost [an advertised] $45," begins a post at the Service Untitled blog. But there ...
  Advertising, Hiring Outside Resources, Pricing, Small Business, Word-of-Mouth
• Summer's Coming: Make Lemonade
  "The economic downturn spells bad news to most marketers," says Jack Trout in a post at the Branding blog, "but a slump also presents an opportunity to build brands." He ...
  Advertising, Brand Positioning, Branding, Recession
• Are You Giving Customers the Finger?
  If you've flown anywhere lately, you know how dire the experience has become. We're talking about overbooked flights, overworked staff, scant luggage space and virtually nonexistent snacks. It's a level ...
  Advertising, Customer Engagement, Marketing Inspiration
• Five Stages of the Purchase Cycle
  Occasionally people may buy on impulse. Often, however, they go through a recognizable purchase cycle. "By targeting specific cycle stages, advertisers can increase relevancy by delivering appropriate messages at the ...
  Advertising, Brand Awareness, Customer Behavior, Keywords, Search Engine Marketing, Targeting
• Speed Racer Eats FedEx's Dust
  When using DVRs to watch television, we've gotten used to zipping through commercial breaks. We've been also spoiled by limited interruptions at online services like Hulu, where ads rarely last ...
  Advertising, Marketing Inspiration, Online Marketing, Videos
• I Was Merely Acting!
  Set the scene: An attractive blonde Australian sits on the edge of her bed in an all-white bedroom and awkwardly begins a homemade video produced for YouTube. After a few ...
  Advertising, Blog Comments, Marketing Inspiration, Word-of-Mouth, YouTube
• That Is So Yesterday
  Important Notice: Your Customer Behavior newsletter will continue to bring you the kinds of articles you've come to expect and enjoy—but now, with a new name! Beginning with this edition, ...
  Advertising, Customer Behavior, Social Networking, Targeting