Targeting

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• Three Ways to Boost Email Marketing ROI
  Despite the naysayers who like to predict the imminent demise of email marketing, one fact remains true: It's highly profitable. "Email averages a return on investment (ROI) of $40 for every ...
  Email Campaigns, Email Deliverability, ROI, Targeting
• Three Keyword Pitfalls Sure to Kill Your SEO Efforts
  "Doing keyword research is like being a detective: you're always searching for those tiny but valuable clues that decide the fate and future of a case you are handling," writes ...
  Keywords, Market Research, Search Engine Marketing, SEO, Targeting
• Five Apps to Build Facebook Fan Engagement
  Chances are high that your target, or someone who influences your target, is on Facebook. But beyond starting a Page and praying for rain, how do you draw attention to ...
  Customer Engagement, Facebook, Social Media, Targeting
• Four Email Marketing Trends That Remain Strong
  If you've been an email marketer for awhile, you know how swiftly the landscape can change and evolve: What worked in 2011 won't necessarily work in 2012. Scary thought, yes. But ...
  Digital Theory, Email Marketing, Marketing Tips, Personalization, Targeting
• Key Steps in the Quest for Quality Links
  "What search engines are forcing us to do—especially post-Google Panda—is to win quality links," writes Ken McGaffin in an article at MarketingProfs. "And quality links are hard to get." Hard—but not ...
  Links, Search Engine Marketing, Search Engines, Targeting
• Why Targeting Matters
  In a post at her eponymous blog, Elaine Fogel asks how frequently you receive email with content that has no relevance. "I'll bet it's a lot," she says with certainty. ...
  Email Marketing, Segmentation, Targeting
• Are You Ready for the Holidays?
  "When the weather is warm, the sun is shining and kids are out of school, I think about … the winter holidays," writes Kelly Glass at the Affinity Express blog. ...
  Marketing Smarter, Small Business, Targeting
• Three Caveats for Multicultural Marketing
  "Are your campaigns reaching the intended audiences?" asks Darren Megarry at MarketingProfs. "That's a key question facing marketing professionals, as the combined wave of technology, communication access, and spending power ...
  Marketing Tips, Segmentation, Targeting
• Three Tips for One-to-One Marketing
  "[H]ow many of us do one-to-one marketing?" asks Elaine Fogel at MarketingProfs. "I don't mean sending out personalized mass communication. I mean marketing to one person at a time." It ...
  Market Research, Social Media, Social Networking, Targeting
• Three Things You Must Do Before You Increase Email Frequency
  Frequency has become an increasingly hot topic for email marketers. A recent article in The New York Times, for instance, reports research results from marketing firm Responsys that show large ...
  Email Campaigns, Email Marketing, Marketing Tips, Segmentation, Targeting
• Three Ways to Identify Your Brand Loyalists
  On any email list, there will be three populations," writes Karen Talavera at MarketingProfs. "[T]he people who love you, the people who like you, and the group who are just ...
  Brand Loyalty, Customer Behavior, Email Marketing, Targeting
• One Thing Most Viral Campaigns Know Up Front
  As our recessionary hangover drags on, you're probably thinking of evermore-creative ways to engage customers. But Drew McLellan of the Marketing Minute blog offers this caveat: "As you are crafting ...
  Customer Engagement, Recession, Targeting
• How to Build a Content Time Bomb
  When we write for company blogs, we tend to focus on timely information that's meant to be read sooner rather than later. But Rohit Bhargava suggests the creation of "content ...
  Keywords, Small Business, Targeting, Web Content
• How Chick-Fil-A's Email Offer Brought Customers Into Stores
  In a post at the Bronto blog, Julie Waite says you may know Chick-Fil-A recently introduced a Spicy Chicken Sandwich. "What you may not have heard," she notes, "was that ...
  Email Marketing, Promotions, Targeting
• How to Get Inside Your Target Audience's Head
  It's one thing to market to people just like you. But what if you have nothing in common with your target audience? How do you get inside their head? In ...
  Customer Behavior, Small Business, Targeting
• One Easy Way to Make Your Emails More Readable
  Writing at the Retail Email blog, Chad White offers some interesting facts about the Baby-Boomer generation. First, by 2015, nearly half of the US population will be age 50 or ...
  Email Marketing, Marketing Tips, Targeting
• Four Lessons from Posh Real-Estate Agents
  If you're not in the market for luxury real estate, there's a good chance you haven't seen the glossy brochures that Christie's Great Estates and Sotheby's International Realty produce for ...
  Personal Branding, Small Business, Targeting
• Ease Their Separation Anxiety
  Conflicting views exist on the desirability of "service separation" for customers, say the authors of a new research report. Service separation occurs when a customer is "absent" from the "production" ...
  Customer Behavior, Customer Relationships, Targeting
• Stepping out (of Your Comfort Zone)
  It's hard enough to keep up with new technology, so when it comes to selling IT, you might find yourself stuck using familiar tactics, even when business challenges signal otherwise. ...
  High-Tech Marketing, Sales, Targeting
• You Can't Phone It In
  "A lot of marketers say they are 'nurturing' their prospects when in reality all they are doing is sending out nice brochures or marketing copy focused on product releases or ...
  Lead Generation, Lead Nurturing, Targeting