Advertising

Topics » Articles » Advertising

• Paid-Search Trends for 3Q17: Which Devices Are Driving Clicks?Ayaz Nanji
  The proportion of clicks on Google paid-search ads originating from smartphones increased significantly between the third quarter of 2016 and the third quarter of 2017, according to recent research from ...
  Advertising, Google, Research Summaries, Search Engine Marketing, Search Engines
• 10 Tips to Organically Market Your Brand on Instagram [Infographic]Laura Forer
  Although you can pay to promote your brand's Instagram's posts, it is also possible to grow an Instagram account organically. These tips offer ideas for how to keep followers engaged ...
  Advertising, B2C, Content, Instagram, Marketing Inspiration, Social Media
• The Small Business Guide to Facebook Video Marketing [Infographic]Laura Forer
  Facebook videos can engage your customers and drive new leads, and they don't have to be daunting to create or promote. Today's infographic offers 11 tips to ensure your videos ...
  Advertising, Content, Facebook, Social Media, Videos
• Rise of the PPC Machines: The Search Marketer's Role in the Age of AdWords AutomatonsZack Bedingfield
  Are machines going to take over your job? Not quite yet, but search engine marketers need to stay on top of trends in PPC and AdWords automation if they want ...
  Advertising, Attribution Modeling, B2B Marketing, Google, PPC Campaigns, Search Engine Marketing, SEO
• Direct Marketing Fundamentals: How to Increase Response (an Interview)Leslie DeLay
  The success of a direct marketing campaign depends, to varying degrees, on your list, your offer, and your creative. Getting those three things to work together in sync—in online and ...
  Advertising, Direct Marketing, Email, Marketing Strategy
• Seven Sets of Useful Insights You Can Gain From Twitter Analytics
  Twitter is a powerful tool in any marketer's arsenal, but it's only as useful as the information you can extract from it. Read on for tips from Twitter Business about ...
  Advertising, Social Analytics, Social Media, Twitter, Web Analytics
• #SocialSkim: LinkedIn's New Benchmark Tool; Facebook's Enterprise Software: 10 Stories This WeekChristian Neri
  This week: LinkedIn's new tool helps measure your competition's growth; Facebook's quiet journey into enterprise software, plus new Group admin controls; how Twitter's edging toward profitability; cool ways to get ...
  Advertising, Collaboration, Facebook, Hiring Outside Resources, Instagram, LinkedIn, Mobile Marketing, Research, Social Analytics, Social Media, SocialSkim, Technology, Trump, Twitter, Videos
• Your 2018 Marketing Plan Won't Work and Will Break the Law: The Threat Posed by GDPRSven Dummer
  The specter of the General Data Protection Regulation has loomed large. With GDPR taking effect next year, efforts to comply with the new regulations should already be well underway. That's ...
  Advertising, Customer Acquisition, Data, Email, Email Campaigns, Lead Generation, Marketing Planning
• #SocialSkim: Facebook's Warning to Marketers; LinkedIn Smart Replies: 10 Stories This WeekChristian Neri
  Facebook's stark reminder to advertisers that they don't hold the power; LinkedIn upgrades messaging—and your productivity—with smart replies; Facebook's Pinterest-esque "Sets"; Snapchat could soon be a source of referral traffic; ...
  Advertising, Content, E-Commerce, Facebook, LinkedIn, Mobile Marketing, Pinterest, Snapchat, Social Media, SocialSkim, YouTube
• Omnichannel: The Secret to Digital Advertising Success [Infographic]Laura Forer
  Why consider an omnichannel advertising campaign? Because 91% of businesses experience greater customer retention rates after adopting an omnichannel strategy, according to today's infographic. Check it out to see how ...
  Advertising, Customer Experience, Marketing Challenges, Marketing Strategy, Multichannel Marketing
• The Surprising Place Where Text Content Is Thriving: Video in a Mobile-First WorldBecky Brooks
  To account for shifts in consumer behavior, marketers have to adapt their video marketing approaches to a mobile-first world in which text and video are forming a symbiotic relationship.
  Advertising, Blogging, Content, Content Marketing, Facebook, Instagram, Mobile Marketing, Snapchat, Social Media, Videos, Web Content
• #SocialSkim: Facebook Tests Résumé Feature; New LinkedIn Video Ads: 10 Stories This WeekChristian Neri
  Facebook tests full-fledged résumé feature, acquires feel-good social media app tbh; LinkedIn's new mobile video ads (also, its Website Demographics); Vine founder's addictive new social trivia app; Facebook's food-delivery ordering; ...
  Advertising, Career Management, Content, Facebook, Influencer Marketing, LinkedIn, Social Media, SocialSkim, Videos
• The State of E-Commerce Ad Retargeting [Infographic]Ayaz Nanji
  Most major e-commerce sites in the United States are now using Facebook's advertising retargeting options, according to recent research from Nanigans.
  Advertising, Digital Marketing, E-Commerce, Facebook, Research Summaries
• How to Use Personalization to Shorten the B2B Sales CycleShira Abel
  In a world of mass emails and stimulus overload, personalization has become critical to B2B marketing. Buyers are becoming harder to identify and increasingly like consumers: They want personalized outreach ...
  Account-Based Marketing, Advertising, B2B Marketing, Content, Content Marketing, Customer Acquisition, Customer Communications, Customer Engagement, Customer Relationships, Lead Generation, Lead Nurturing, Marketing Automation, Personalization, Sales, Targeting, Technology
• Television Advertising in 2017: Audience, Cost, Duration, and Genre TrendsAyaz Nanji
  The US television audience for the 2017-2018 season consists of 304.5 million viewers and 119.6 million households, according to recent research from Nielsen.
  Advertising, Nielsen Data, Research Summaries, Television
• #SocialSkim: LinkedIn's New Sales Navigator, Snapchat's Transformative Feature: 11 Stories This WeekChristian Neri
  Snapchat launches a feature that will transform how people use the app and discover businesses; LinkedIn upgrades its Sales Navigator; Facebook just surpassed Netflix in online video; Twitter's bookmarking feature; ...
  Advertising, Content, Facebook, Instagram, Lead Nurturing, LinkedIn, Local Marketing, Location-Based Marketing, Marketing Strategy, Mobile Marketing, Sales, Snapchat, Social Media, Social Networking, SocialSkim, Twitter, Videos, YouTube
• How Ads and Other Poorly Optimized Media Are Killing Websites, and What You Can Do About ItRobert Moseley
  Customers today have seemingly contradictory demands: super-fast websites and immersive experiences. Web publishers would be wise to optimize their image-based assets, lest they lose visitors—and revenue—to slow pageload speeds.
  Advertising, E-Commerce, Publishing, Website Design, Websites
• YouTube Advertising: The Complete Guide to Targeting Options [Infographic]Laura Forer
  Video ads can take more effort to produce than more static types of advertisements, so make sure that those ads are being seen by your key audience. Here's how to ...
  Advertising, Behavioral Marketing, Demographics, Segmentation, Social Media, YouTube
• #SocialSkim: Facebook's Big Swipe at LinkedIn; Instagram Polls: 10 Stories This WeekChristian Neri
  Facebook takes on LinkedIn via ZipRecruiter integration; Instagram polling via Stories; Bumble's new professional networking and mentorship feature; Messenger Lite enters US market; Shopify makes it easy to buy on ...
  Advertising, Augmented Reality, Career Management, Content, E-Commerce, Facebook, Instagram, LinkedIn, Mobile Marketing, SMS, Snapchat, Social Media, SocialSkim
• LinkedIn Advertising: The Complete Guide to Targeting Options [Infographic]Laura Forer
  B2B marketers are finding that ad targeting on LinkedIn can help them get their brands in front of just the right audiences. But where should they start when selecting those ...
  Advertising, B2B Marketing, Behavioral Marketing, Demographics, LinkedIn, Segmentation, Social Media