Social Media

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• #SocialSkim: YouTube's Major Facelift, Saudi Arabia's Surprise Sarahah App: 10 Stories This WeekChristian Neri
  YouTube's first-ever logo change and new mobile design & capabilities; anonymous messaging app Sarahah's surprise success; Facebook bans some Pages from advertising; WhatsApp verified biz accounts; 2018 social media trends; ...
  Content, Content Marketing, Content Strategy, Facebook, Instagram, Marketing Strategy, Mobile Marketing, SMS, Snapchat, Social Media, SocialSkim, YouTube
• The Complete Guide to Facebook and Instagram Advertising Targeting Options [Infographic]Laura Forer
  With so many targeting options for Facebook and Instagram ads, figuring out the combination that will give you the best results can be a challenge. Today's infographic clearly illustrates all ...
  Advertising, Behavioral Marketing, Demographics, Facebook, Instagram, Segmentation, Social Media
• Facebook Advertising Benchmarks for 2Q17Ayaz Nanji
  The average clickthrough rate on Facebook ads increased significantly between the second quarter of 2016 and the second quarter of 2017, according to recent research from Nanigans.
  Advertising, Digital Marketing, Facebook, Research Summaries, Social Media, Social Networking
• The Complete Guide to Twitter Advertising Targeting Options [Infographic]Laura Forer
  Twitter offers a lot of options for targeting your ads. This infographic breaks them down into an easy-to-follow guide to ensure your ad dollars are being spent on the right ...
  Advertising, Behavioral Marketing, Demographics, Segmentation, Social Media, Twitter
• Five Keyword Types Small Business Owners Need to Track for Social Media and Web MonitoringAleh Barysevich
  Social media monitoring has become an important part of digital marketing. Though most marketers understand its necessity, the details aren't as clear. The most common question: What keywords should I ...
  Brand Management, Customer Acquisition, Market Research, Public Relations, Reputation Management, Research, Sales, Social Analytics, Social Listening, Social Media
• How Brands Use Instagram Stories [Infographic]Laura Forer
  The Instagram Story feature has been around for over a year now. How have brands latched on, and how are they using it to drive engagement? Today's infographic looks at ...
  Content, Influencer Marketing, Instagram, Social Media
• Customer Service Goes Social [Infographic]Laura Forer
  Customers often turn to social channels with customer service requests, and that presents a challenge for brands that manage social within Marketing. Check out today's infographic to see why customer ...
  B2C, Customer Communications, Customer Service, Social Media
• #SocialSkim: Facebook's Big Weak Spot, LinkedIn Launches Video: 11 Stories This WeekChristian Neri
  Young users may be ready to abandon Facebook; LinkedIn launches video upload, Reddit follows suit; Snapchat wants to transform news, and so does Facebook; Facebook algorithm to punish fake videos; ...
  Content, Customer Relationships, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Mobile Marketing, Publishing, Snapchat, Social Media, SocialSkim, Videos, YouTube
• The Power of Micro-Influencers: How to Find the Right Social Media Influencers for Your CampaignsIsmael El-Qudsi
  As influencer marketing grows, audience size is taking a back seat and engagement is becoming the No. 1 indicator of success—i.e., relevancy and leads. And that's where social media micro-influencers ...
  Influencer Marketing, Marketing Strategy, Social Media, Word-of-Mouth
• Three Common Social Media Influencer Mistakes to Avoid (And How to Avoid Them)Lilach Bullock
  Social media influencer marketing is still a relatively new practice, which means making mistakes is unavoidable. Here's how you can avoid three of the most common influencer marketing mistakes.
  Influencer Marketing, Marketing Strategy, Social Media, Word-of-Mouth
• The Most Important Attributes of Effective Online InfluencersAyaz Nanji
  Consumers say they are most likely to trust online influencers who come across as credible and who appear to have actually used the products/services incorporated into their posts, according to ...
  Content Marketing, Influencer Marketing, Marketing Strategy, Research Summaries, Social Media, Social Networking, Survey Data
• #SocialSkim: Facebook and Instagram Redesign, Amazon's Spark vs. Instagram and Pinterest: 10 Stories This WeekChristian Neri
  This week: Facebook, Instagram aim for engagement with redesigns; all about Amazon's Spark social platform; LinkedIn's smart share options, a court case it lost, and its native video; Apple pushes ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Location-Based Marketing, Obama, Pinterest, Snapchat, Social Media, Television, Trump, TV, Twitter
• The Influence of Instagram on Fashion Decisions [Infographic]Ayaz Nanji
  Nearly three quarters (72%) of Instagram users say they have made a fashion- or beauty-related purchase after seeing the product on the social network, according to recent research from Dana ...
  Instagram, Research Summaries, Retail Marketing, Social Media, Social Networking, Survey Data
• Is There Such a Thing as a 'Brand Fail' Anymore?Dan Brotzel
  When corporations mess up, the online outrage and media recrimination seem devastating. But, these days, the result is often increased brand awareness. What does a business have to do to ...
  Advertising, Brand Awareness, Brand Loyalty, Brand Management, Branding, Customer Behavior, Customer Relationships, Public Relations, Social Media
• Why Your Paid Social Is Failing, and Best-Practices for Social AdvertisingJen Kern
  Social marketing is different because your audience talks back—immediately, directly, and sometimes not in your favor. If you're developing a social advertising strategy the way you would for PPC ads ...
  Ad Copy, Advertising, Branding, Content, Social Analytics, Social Listening, Social Media
• The Definitive Report About the Best Times to Post on Social Media [Infographic]Laura Forer
  Make this the last report you read about the best time to post on social media. Why? Because it consolidates findings from various other reports and puts all the data ...
  Customer Behavior, Facebook, Google+, Instagram, LinkedIn, Pinterest, Social Media, Twitter
• In Pursuit of the Perfect Headline: What's the Secret to Making Your Audience Click?Steve Rayson
  What is the secret to an engaging headline? Everyone has an opinion... but what does the data say? After analyzing 100 million headlines, we found that the essence of an ...
  Content, Engagement, Social Media, Writing
• #SocialSkim: Facebook Launches Original Shows, Social Media Claims 3 Billion Users: 11 Stories This WeekChristian Neri
  Social has 3 billion users (and other need-to-know stats); Facebook's original video push; LinkedIn expands partners program; a mobile messaging foray by YouTube; Google's Snapchat Discover competitor; Snapchat's powerful tool ...
  Advertising, B2B Marketing, B2C, Content, Content Strategy, Demographics, Digital Marketing, Digital Theory, Facebook, Google, LinkedIn, Marketing Strategy, Mobile Marketing, Snapchat, Social Analytics, Social Media, Television, TV, Videos, YouTube
• Trends in Social Media Marketing: B2B vs. B2C [Infographic]Laura Forer
  Are social marketing strategies in the B2B and B2C worlds converging? In some ways, yes, according to today's infographic.
  Advertising, B2B Marketing, B2C, Facebook, Instagram, LinkedIn, Pinterest, Social Business, Social Media, Twitter, YouTube
• The Complete Guide to Snapchat Ad Targeting [Infographic]Laura Forer
  The options for Snapchat ad targeting are extensive. This infographic sorts them into an easy-to-read list to help you make your ads effective.
  Advertising, B2C, Snapchat, Social Business, Social Media, Targeting