• Tertiary Keyword Rankings: Using Your Search-Engine Presence to Power Your Customers by Andy Komack
  In the world of B2B marketing, what would you say your customers want most from you? Some of the obvious things are quality products, great service, reasonable prices, and solutions that increase profits. But what would they really want if ...
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• Five Reasons Why Mobile Marketing Is Prime for B2Bs—And Five Key Questions B2B Marketers Should Be Asking by Christina "CK" Kerley
  In the B2C space there's a lot of buzz around mobile marketing, but in the B2B sector it's more likened to a whisper. B2Bs are missing out on super-sized opportunities for integrating a valuable new brand touch point for their ...
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• How a B2B Company Went From Zero Brand Awareness to 190 Leads With Its First-Ever Direct-Mail Effort by Pete Savage
  With Q4 looming, along iwth company revenue targets for the year ahead, this company faced the perennial dilemma common to B2B marketers: how to fill the sales funnel with quality leads now to get a jump on sales-cycle activity in ...
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• Is Your Homepage Overwhelming and Underperforming? by Kathryn Roy
  Are your website visitors like tourists strolling through Times Square on their way to a matinee with little time to spare, or are they a captive audience willing to watch and absorb all you hope to communicate? Websites increasingly appear ...
  More articles on B2B Marketing, Copywriting, Marketing Tips, Value Propositions, Videos, Web Analytics, Website Design
• Planning an Online B2B Community by Nancy Strauss
  B2B communities are often aimed at highly specialized populations and may even be closed to outsiders. However, a growing number of enterprises regard their B2B communities as a secret weapon that gives them a powerful competitive advantage.
  More articles on B2B Marketing, Case Studies, Collaboration, Community, Marketing Strategy, Social Media
• How to Capture Your Company's Essence in 15 Words by Kathryn Roy
  As a B2B company, you may never air a 15-second message on NPR. But distilling your company description to its essence is a powerful goal. It will force you to jettison the jargon and superlatives. And your message will resonate ...
  More articles on Advertising, B2B Marketing, Creativity, Positioning, Press Releases
• Selling B2B Social Media Internally: Ten Arguments to Win Over the Boardroom, Part 2 by Christina "CK" Kerley
  It's year's end, and you need to rally internal support for integrating social media into your marketing mix… or have it play a much larger role. Here's how to win over the Executive Committee members, who are sure to have ...
  More articles on B2B Marketing, Brand Awareness, Brand Equity, Customer Engagement, Lead Generation, Social Media
• Problem Solved: How Much B2B Branding Is Too Much? by Claire Coyne
  How much B2B branding is too much? You want to incorporate your B2B brand message into every encounter with prospects and clients. But how do you do that without overdoing it?
  More articles on B2B Marketing, Branding, Customer Experience, Promotions
• Selling B2B Social Media Internally: Ten Arguments to Win Over the Boardroom, Part 1 by Christina "CK" Kerley
  It's that time to rally internal support for the "newest" programs in your marketing plans. If yours is a B2B company, 2010 is the year you'll want to start integrating social media into your marketing mix… or have it play ...
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• Don't Make These Value-Proposition Mistakes by Kathryn Roy
  You think your value proposition is as strong as it needs to be because you are making sales, right? But you may be selling in spite of, not because of, your value proposition.
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• 'The Open Brand': How Brands Can Thrive in a Consumer-Driven World by Sean Howard
  "The Open Brand" is a power-packed framework and guide for how brands can thrive and participate in a world where the consumer is the creator. Here's a Q&A with one of the authors.
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• Start Smart: A 10-Step Social Media Guide for B2B Marketers by Christina "CK" Kerley
  There's no escaping it, marketers: Amid a flurry of headlines, bestsellers, and reports documenting social media's meteoric rise... the future has arrived. But for a B2B executive tasked with making sense of it all, wouldn't it be nice if the ...
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• Is Anybody Following Your Thought Leadership? Five Best-Practices by Paul McKeon
  A big part of making market leadership pay off is an ability to convey and promote thought leadership. Thought leadership is the outward expression of market leadership. It conveys your views on where your market-space is heading (or should be ...
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• Four Case Studies: How These (Very Different) B2B Organizations Are Succeeding With Social Media by Christina "CK" Kerley
  Even though B2C companies get the lion's share of coverage about the benefits of social media, B2B organizations of vastly different sizes and industries are making striking gains in employing these technologies to increase their market share and solve revenue ...
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• How Social Is Socially Acceptable in Email? by Stephanie Miller
  Marketers face a bit of a quandary in deciding how social to be. There is a seemingly endless number of social networks, all with conversations that might be relevant to the business. When it comes to email, the issue becomes trickier ...
  More articles on B2B Marketing, Customer Engagement, Facebook, LinkedIn, Social Media, Surveys, Twitter
• Put Crowdsourcing to Work for You: Five Tips for Getting Started by Kimberly Smith
  Some companies are finding that their customers have a truer understanding of their own motivators and needs than even the most-qualified Chief Marketing Officer (CMO), and (what's more) that an outsider perspective may be just what their organizations need. It's called ...
  More articles on B2B Marketing, Customer Engagement, Facebook, Hiring Outside Resources, Marketing Tips, Social Media, Twitter
• Real Marketing Analytics for B2B Lead Generation by Lisa Cramer
  Marketing analytics used to simply be about measuring the hits on your website and the number of opens and clicks on emails. But as marketers we know that the times are changing. Today, marketers must find a way to manage leads ...
  More articles on B2B Marketing, CRM, Landing Pages, Lead Generation, Lead Nurturing, Marketing Analytics, Marketing Smarter, Metrics, ROI
• Five Tips for Small B2B Companies That Depend on Big Channel Partners by Robbie Baxter
  It's a challenge faced by hundreds of small companies: how to get the CXO of a Fortune 1000 company to consider its product. One effective strategy that helped get companies such as Citrix and VMware off the ground is to align ...
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• Marketing in a Recession: What Do the Studies Really Tell Us? by Christian Shea
  Have you heard this one? "All the research shows that companies that spend on marketing during a recession come out ahead of the competition as the economy rebounds." It's a catchy buzz phrase—and if people believe it, even better. But here's ...
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• Managing Email Addresses in B2B: How to Increase Email Coverage of Your Customer Base by Ruth P. Stevens
  Everyone's looking to do more with less these days. After comparing the cost of postal mail (about a dollar apiece) with the cost of email (about a penny apiece) any B2B marketer is going to prefer using email as the ...
  More articles on B2B Marketing, Creativity, Email Lists, Permission Email Marketing, Targeting, Trade Shows/Events, Website Design

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• This Is Our List of Demands
  "I've had a great opportunity recently to learn what B2B customers want in content by—shock of shocks—asking them," writes Bob Scheier in a recent post at the What Works, What ...
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• B2B Search Is From Mars
  …and branding is from Venus. Right? That's what quite a few B2B marketers still believe, says Ben Hanna in a post at Business.com's B2B Online Marketing blog. "Many diehard pros ...
  More articles on B2B Marketing, Branding, Sales, Search Engine Marketing
• Mobile-ity
  "Make no mistake about it," says Christina "CK" Kerley at MarketingProfs, "mobile has arrived—and it's changing how (and where) business professionals communicate with one another and how (and why) they ...
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• There's No Free Lunch Here
  As B2B marketers continue to pinch pennies, a post last summer by Adam Blitzer at the B2B Marketing ROI blog deserves a second look. The question Blitzer addresses is this: ...
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• LinkedIn: Time to Plug and Play
  The rise of search engine optimization (SEO) was a huge change for the marketing profession. But for B2B marketers, there's a new game in town: LinkedIn Search Optimization, or LSO, ...
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• I Prefer a Multiplex Relationship
  "It is increasingly common for suppliers in B2B settings to build multiple types of ties with their customers," a group of researchers recently noted in the Journal of Marketing. They ...
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• There's No Quick Fix for That
  In a post at the Build a Sales Machine blog, Aaron Ross predicts that B2B boards and VPs of sales will repeat a "fatal mistake" in 2010. They'll assume this ...
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• Shine Like the Star You Are
  As B2B companies vie for attention in a still-wary marketplace, one of the keys to profitability is differentiation. Take a moment to ask yourself: How does your company set itself ...
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• Customer Acquisition Tops B2B Concerns
  During uncertain economic times, acquiring new business is the biggest challenge facing B2B companies: 38% of a small group of multichannel executives surveyed cite cost-effective customer acquisition as their highest ...
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• I Wouldn't Do That if I Were You
  We may all have our Things to Do lists that we check off daily, but how about considering some Things to Not Do in 2010? In a recent post at ...
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• Show Me That You Know Me
  "B2B marketing is harder than B2C marketing," says Kyle Flaherty at the Dance With Strangers blog. Why? Because "B2B marketing is really B2C2C2C2C2C marketing," he explains. On the surface, B2B marketing ...
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• B2B Goes 007
  "While most people think of social media as a non-business arena, many savvy marketers are ... leveraging [it] to gather intelligence about prospects," says Dan McDade in a recent post ...
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• Let's Move It, People!
  It's a question that haunts B2B product retailers when sales are down: "How do we move this excess inventory?" Cutting prices, offering two-for-one deals, or announcing blow-out sales to regular ...
  More articles on B2B Marketing, Creativity, Sales
• How Lead Management Pays Off
  B2B marketers who develop consistent lead-management processes––along with careful investments in automation––achieve stronger, more qualified sales pipelines, according to interviews conducted by Forrester Consulting on behalf of Silverpop.
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• Put on a B2B Face
  It looks like Facebook is definitely here to stay. As of this writing, based on Alexa site rankings, it's the second-most-visited website on the Internet. That kind of reach can ...
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• Media and Marketing M&A Surge in 2H09
  Though M&A activity was subdued in 2009, a substantial pickup in deal-making in the latter half of the year––much of it involving marketing & interactive services and online media marketing ...
  More articles on B2B Marketing, High-Tech Marketing, Interactive Marketing, Mobile Marketing, Online Marketing, Research Summaries, Segmented Research Data
• What's the Plan, Stan?
  If you're the owner or marketer of a small business and are trying to make sense of wikis, WOM, blogs and buzz, you know the challenges of creating a social-media ...
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• Chop That up Even Finer
  "The problem with the word 'segmentation' is that it has lost its meaning," says Andy Hasselwander in a recent post at the B2B Marketing Confidential blog. "Like [saying] 'analytics,' saying ...
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• Same Old, Same Old
  Recently, we talked about what a frosty process B2B cold-calling can be. Well, the next step past the cold call can be just as icy: the cold onsite visit. Odds ...
  More articles on B2B Marketing, Customer Behavior, Marketing Tips, Sales
• B2B Media Platform Q3 Revenues Down
  Signaling continued restraint in marketing spending, the revenue for three key B2B media platforms declined during the third quarter of 2009 at approximately the same rates as during the first ...
  More articles on B2B Marketing, Marketing Budgets, Print Collateral, Research Summaries, Trade Shows/Events

See all 108 marketing Daily Posts related to B2B Marketing

B2B Marketing case studies, deconstructing real life examples and illustrating lessons learned

• How a B2C Website's Landing-Page Tests Increased Conversions 67%by BabyCenter
  CASE STUDY: What do you do when the landing page for your most popular search term converts some 30 percent less frequently than your general landing page?
  More case studies on B2B Marketing, Case Studies, Customer Behavior, Keywords, Landing Pages, Testing, Website Design
• Generating Serious B2B Buzz With Dead Bugs... and Videoby Grasshopper.com
  CASE STUDY: Entrepreneurs, by definition, don't play it too safe. So for a company that serves startups and small businesses, what better way to launch a rebranding campaign and generate buzz than doing something novel and risky—but being wicked smart about it. Which is where the bugs come in.
  More case studies on B2B Marketing, Blogging, Branding, Case Studies, Direct Marketing, Twitter, Videos, Word of Mouth, YouTube
• Four Steps to Spurring B2B New-Product Awareness and Sales via Twitterby COOP Ale Works
  CASE STUDY: Twitter isn't the first tool that comes to mind in the B2B marketing toolbox. But COOP Ale Works deftly used it to generate buzz among potential consumers of its specialty brews—creating a level of demand that retail establishments, such as bars, couldn't ignore.
  More case studies on B2B Marketing, Case Studies, Customer Engagement, Sales, SMS, Twitter, Word of Mouth
• How Mobile Text Marketing Is Increasing Ancillary Revenues, Room Upgrades, and Customer Loyaltyby Days for Business Alliance (Days Inn)
  CASE STUDY: Cutting-edge customer service that relies on mobile texting has helped an alliance of hotels to retain customers among the thinning number of business travelers—and avoid disaster during the economic downturn. Read on to see how.
  More case studies on B2B Marketing, Case Studies, Customer Engagement, Customer Relationships, Economic Crisis, Mobile Marketing, SMS
• How One Company's Content Marketing Improved Qualified Lead Generation, Boosted Revenue 38%by Intellitactics, Inc.
  CASE STUDY: Good content can position your company as an expert in its field, delivering more and better-qualified traffic to your door. Here's how one company leveraged its vendor-neutral whitepapers, podcasts, and more to increase leads, conversion, and (ultimately) revenue.
  More case studies on B2B Marketing, Case Studies, Email Campaigns, Lead Generation, Lead Quality, Thought Leadership, Web Analytics, Web Content
• How a Technology Company Leveraged March Madness Live Streaming to Increase Visibility for Its Own Productby eTelemetry
  CASE STUDY: When CBS Sports announced that it would once again live-stream the NCAA March Madness tournament during regular business hours, eTelemetry jumped at the chance to use the event as a prime backdrop for its own campaign.
  More case studies on Advertising, B2B Marketing, Brand Awareness, Case Studies, Positioning, Targeting
• How One Whitepaper Generated 500 Leads and Significant PR for a B2B Manufacturerby JER Envirotech
  JER Envirotech, a manufacturer of environmentally friendly thermoplastic biocomposite materials, needed to stand out in the green manufacturing industry. Its solution: create a white paper to both explain and build credibility for its offerings. Here's how that led to 500 new leads over 60 days.
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• How an Online Software Biz Doubled Its Sales Leads, Increased Site Traffic 75%by Makana Solutions
  Makana Solutions needed an inexpensive way to reach the elusive small business market. Rather than chase small businesses, it hired an online "inbound marketing system" to help small businesses find Makana. The results: Web site traffic climbed 75%, and sales leads have doubled.
  More case studies on B2B Marketing, Case Studies, Facebook, Google, Keywords, Lead Generation, Search Engine Marketing, Small Business, Social Media, Websites
• How a Technology Firm Upped Webinar Attendance, Improved Lead Nurturingby Objectivity, Inc.
  By hiring an outside expert in lead optimization and leveraging its full range of data, San Francisco-based Objectivity increased turnout for its webinars an average of 10%. The quality of the leads is high as well: More than 30% of the leads typically score high enough to be handed off to sales.
  More case studies on B2B Marketing, Case Studies, Lead Generation, Lead Nurturing, ROI, Sales, Webinars
• How a Web-based B2B Niche Service Increased Revenue per Sales Rep by 9.3%by ShareBuilder401k
  Online service ShareBuilder 401(k) provides retirement plans exclusively for small businesses. But retirement plans are usually sold in person, not virtually. Here's how ShareBuilder discovered a way to market to this niche that upped its number of sales made via the Internet.
  More case studies on B2B Marketing, Case Studies, Sales, Targeting
• How a B2B Community Site Increased Lead Volume for Its Advertisers by 50%by ITtoolbox
  ITtoolbox was looking for a way to increase ROI on lead-generation campaigns for its 700 advertisers, among them such big guns as IBM, Microsoft, and Accenture. So ITtoolbox built its own contextual keyword engine, which provided a greater than 50% boost in lead volume and dramatically increased relevancy, boosting conversion rates for advertisers.
  More case studies on B2B Marketing, Case Studies, Lead Generation, ROI, Social Media
• B2B Specialty Manufacturer's Integrated Marketing Yields 30% Annual Sales Growth Three Years Runningby Euchner-USA, Inc.
  When you've schlepped your staff and booth to numerous tradeshows throughout the year, with no concrete results to point to, it's time for a change in your marketing approach. Euchner-USA, Inc. all but jettisoned its traditional print advertising efforts and embraced a comprehensive B2B online marketing model.
  More case studies on B2B Marketing, Case Studies, Email Campaigns, Sales, Search Engine Marketing

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B2B Marketing online seminar broadcasts from the best minds in marketing

• Go Beyond Google: How to Gather Free B2B Competitive IntelligenceAttendee rating:  - 2/4/2010
  More seminars on B2B Marketing, Benchmarking, Marketing Strategy, New Media
• Summer Social Media Series: The Rewind (FREE)Attendee rating:  - 12/3/2009
  More seminars on B2B Marketing, Metrics, Social Media, Thought Leadership
• Social Media in the B2B Universe: What's Working NowAttendee rating:  - 9/23/2009
  More seminars on B2B Marketing, Marketing Strategy, Product Marketing, Social Media
• Seven Fast-Acting Methods to Drive B2B Revenue NowAttendee rating:  - 5/14/2009
  More seminars on B2B Marketing, Benchmarking, Customer Acquisition, Customer Relationships, Customer Satisfaction, Lead Quality, Marketing Tips, Sales
• How to Make Your B-to-B Website a Lead Generation MachineAttendee rating:  - 2/26/2009
  More seminars on B2B Marketing, Keywords, Landing Pages, Lead Generation, Marketing Tips, Public Relations, Search Engine Marketing, SEO, Web Analytics, Websites
• How to Motivate Online Action: Compelling Incentives for B2B Lead GenerationAttendee rating:  - 11/6/2008
  More seminars on B2B Marketing, Blogging, Copywriting, Customer Relationships, Lead Generation, Lead Quality, Marketing Tips, Online Marketing, Sales, Social Networking
• Dialing Isn't Dead: How B2B Marketers Can Pick Up the Phone and Pick Up BusinessAttendee rating:  - 10/2/2008
  More seminars on B2B Marketing, Channel Marketing, Customer Acquisition, Lead Generation, Marketing Strategy, Measurement, Sales, Telemarketing
• Buyer Personas: A Smart Way to Align B2B Sales and MarketingAttendee rating:  - 1/17/2008
  More seminars on B2B Marketing, Collaboration, Lead Generation, Marketing Tips, Personas, Sales, Targeting, Web Content
• How to Develop a B2B Lead Nurturing Program that Really WorksAttendee rating:  - 12/20/2007
  More seminars on B2B Marketing, Customer Relationships, Lead Generation, Lead Nurturing, Referrals, Sales, Thought Leadership
• Get More Customer Mindshare: Developing a Rock-Solid Value PropositionAttendee rating:  - 11/29/2007
  More seminars on B2B Marketing, Customer Engagement, Management, Positioning, Sales, Value Propositions
• What You Need to Know About Becoming (or Hiring) a Marketing ConsultantAttendee rating:  - 11/8/2007
  More seminars on B2B Marketing, Hiring Outside Resources, Management, Marketing Operations
• Tighten Up Your Marketing Plan: The Nuts and Bolts of Market SegmentationAttendee rating:  - 8/2/2007
  More seminars on B2B Marketing, Customer Behavior, Marketing Plans, Marketing Tips, Segmentation, Targeting
• Arm Your Sales Team with Collateral That B2B Prospects Really WantAttendee rating:  - 7/19/2007
  More seminars on B2B Marketing, Catch-22, Creativity, Customer Engagement, Marketing Tips, Print Collateral, Sales, Writing
• Social Media 1.0: What B2B Marketers Need to Know About Video, Widgets, Blogs and MoreAttendee rating:  - 4/11/2007
  More seminars on B2B Marketing, Blogging, Measurement, RSS, Second Life, Social Media, Videos, Word of Mouth
• Crash Course #9: Direct Marketing Techniques for B-to-B Lead GenerationAttendee rating:  - 3/1/2007
  More seminars on B2B Marketing, Direct Marketing, Lead Generation, Lead Nurturing, Lead Quality, Measurement, ROI
• Crash Course #7: Integrated Media Planning in B-to-B Direct MarketingAttendee rating:  - 2/1/2007
  More seminars on B2B Marketing, Customer Acquisition, Direct Marketing, Email Lists, Marketing Tips, Telemarketing, Trade Shows/Events
• Bridging the B2B Sales and Marketing GapAttendee rating:  - 10/12/2006
  More seminars on B2B Marketing, Collaboration, Lead Generation, Marketing Tips, Sales, Value Propositions
• Using Pricing Strategy to Create Competitive Advantage in B2B Markets -- It's Time to Change the GameAttendee rating:  - 8/17/2006
  More seminars on B2B Marketing, Marketing Strategy, Pricing, Segmentation
• Best Direct Marketing Strategies for B-to-BAttendee rating:  - 4/13/2006
  More seminars on B2B Marketing, Copywriting, Direct Marketing, Lead Generation, Marketing Analytics, Marketing Budgets
• How to Climb the B-to-B Marketing Career LadderAttendee rating:  - 3/2/2006
  More seminars on B2B Marketing, Career Management, Chief Marketing Officer, Job Search

See all 24 marketing On Demand Seminars related to B2B Marketing

B2B Marketing marketing downloads for the busy professional

• B2B Marketing in 2009: Trends in Strategies and Spending
  Get the truth about B2B marketing in a tough economy from people who know the business best—B2B marketers themselves. Our special report, B2B Marketing in 2009, provides the most current research on trends in strategies and spending, and how they affect your business.
  More tools on B2B Marketing, Email Marketing, Marketing Budgets, New Media, Recession, Search Engine Marketing, Social Media, Surveys, Web 2.0, Webinars, Websites
• B2B Lead Generation: Marketing ROI & Performance Evaluation Study
  MarketingProfs research studies the effectiveness and performance of lead generation comparing quantity to quality.
  More tools on B2B Marketing, Collaboration, Lead Generation, Lead Nurturing, Lead Quality, Metrics, ROI, Sales, Surveys
• B-to-B Marketing in 2008: Trends in Strategies and Spending
  MarketingProfs research provides B2B marketers guidance for making budget and media mix allocations by exploring the issues and emerging trends in 2008.
  More tools on B2B Marketing, Economic Crisis, Market Research, Marketing Budgets
• Direct Marketing How-To Guide: Your Template for Optimal Media Selection for B2B Marketing
  Find out what's new, what's hot and what's not in B2B marketing trends.
  More tools on B2B Marketing, Direct Marketing, Search Engine Marketing, Telemarketing, Trade Shows/Events, Websites
• B2B Direct Marketing How-To Guide
  Direct marketing is one of the fastest changing disciplines within marketing today. What worked 10 years ago, isn't working today. Heck, what worked last week sometimes doesn't even work today, so keep your skills sharp with his How-To guide, focusing on the B2B market.
  More tools on B2B Marketing, Copywriting, Direct Marketing, Lead Generation, Targeting

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