Marketing Resources: B2B Marketing

• Content Marketing Trends for 2012: What's in and What's Out by Pawan Deshpande
  No doubt about it: 2011 was a big year for content marketing. Twice the number of marketers implement content marketing vs. the number of those who use print, television, and radio advertising. But what's in store for 2012?
  More articles on B2B Marketing, Branding, Channel Marketing, Content Marketing, Forecasts, Marketing Strategy, SEO
• The Evolution of B2B Marketing: Why Generating Leads Isn't Enough Anymore by Michelle Boockoff-Bajdek
  Today's B2B marketers can't focus only on generating leads and turning them over to Sales. To get results, they need to create effective, targeted programs that hit the right people via the appropriate channel. Here how.
  More articles on B2B Marketing, Collaboration, Content Marketing, Customer Behavior, Email Lists, Lead Generation, Marketing Strategy
• Is Your 'About Us' Page Effective?by Kevin B. Levi
  For a small B2B business, the second most important page on its website after its homepage is its "About Us" page. Learn a highly effective formula for creating content for your "About Us" page, and how to track its effectiveness.
  More articles on B2B Marketing, Brand Positioning, Branding, Positioning Statements, Small Business, Value Propositions, Web Copy, Website Design, Writing
• What's Wrong With Your Email: A Second Look at Proven Attention Grabbersby Olga Taylor
  When soliciting business via email, there's a right way and a wrong way to grab your subscriber's attention and interest. Here's a real-life example—and a detailed critique—of an email solicitation gone awry.
  More articles on B2B Marketing, Copywriting, Email Marketing, Email Subject Lines, Spam
• Five Strategies for Speaking to B2B Buyers' Pain Pointsby Dan McDade
  Effective B2B lead generation, lead qualification, and lead nurturing programs are built on a rock-solid messaging platform—your offer. The most important aspect of a great offer is a deep understanding of what motivates potential buyers.
  More articles on B2B Marketing, Copywriting, Customer Acquisition, Lead Generation, Lead Nurturing, Sales
• Content vs. Messaging: How the Digital Customer Narrative Is Changing Marketing by Jen Evans
  Content is more than just words. Content experiences that are strategic, planned, structured, and measured can develop a new customer narrative that'll bring companies and customers closer than ever.
  More articles on B2B Marketing, Content, Customer Engagement, Digital Marketing, Marketing Strategy, Marketing Tips, Social Media, Websites
• How to Build Your Own Customized B2B Prospecting Lists for Freeby Arvind Sehtia
  A customized prospecting list is a great resource for your cold calling, direct mail, and email marketing efforts. If you prefer to "do it yourself," here are nine steps for building a free B2B marketing database for your outbound marketing ...
  More articles on B2B Marketing, Keywords, Marketing Tips, Sales, Targeting, Testing
• How to Evolve Your B2B Customer Experience Using Imagesby Chad McCloud
  Do you know why your customers behave as they do? People tend to have difficulty explaining exactly why they like a product, but using images can help you get to the root of the real drivers of customer behavior.
  More articles on B2B Marketing, Brand Equity, Customer Experience, Customer Relationships, Voice of the Customer
• Keep Up With Marketing's Industrial Revolution: Five Tips for Retooling Your Teamby Ed Thompson
  Marketing automation is rapidly changing how we mine our data, create our programs, deliver our content, and continually refine, streamline, and automate. But getting results requires having (and retooling) the right team.
  More articles on B2B Marketing, Career Management, Hiring Outside Resources, Management, Websites
• Is Social Media a Waste of Time and Money for B2B?by Glenn Gow
  Though no one can deny the explosive popularity of social media, some hard-core justifications for its B2B use have yet to be laid out. Consider these four points before leaving social media out of your B2B marketing strategy.
  More articles on B2B Marketing, Collaboration, Creativity, Metrics, Social Media
• 'Don't Tase Me, Bro!' Or, How I Got an Engineer to Write a Whitepaperby Ari McKee-Sexton
  For some of us writerly types, content comes easy. But extracting copy from others is like pulling bad teeth. But it needn't be. Use these winning strategies to unleash the inner writer in even your most reluctant team members.
  More articles on B2B Marketing, Collaboration, Creativity, White Papers, Writing Whitepapers
• Six Key Questions (and Answers!) About B2B Mobile Marketingby Christina "CK" Kerley
  Everywhere you turn, everyone is talking about mobile. Though B2Cs have been diving into mobile, B2Bs have been falling behind and missing prime opportunities to reach and engage their business audiences.
  More articles on B2B Marketing, Customer Engagement, Marketing Tips, Mobile Marketing, Web Content
• The Top Three B2B SEO Recommendations to Considerby Nick Stamoulis
  B2B and B2C marketing have commonalities—and differences. Some B2C rules apply, whereas others have to be tweaked to fit B2B. The same is true for SEO. Here are three must-know SEO tips for B2B marketers.
  More articles on B2B Marketing, Keywords, Lead Generation, Marketing Tips, Online Marketing, SEO
• Secrets of Case Study Winners: How B2B Marketers Can Create Successful Programsby Paul McKeon
  Though social media has brought clients and vendors together, it's still a tough sell to get clients to agree to do case studies. But the B2B marketers who produce dozens of case studies know a few secrets... and this article ...
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• Rebalance B2B Marketing Budgets to Maximize Salesby Sean Geehan
  Rebalancing your marketing investments is the way to sustainable, predictable, and profitable growth. That's why it's crucial to analyze where your budgets are going and identify where the biggest returns on spend are.
  More articles on B2B Marketing, Marketing Budgets, Marketing Smarter, ROI
• Outsourced Marketing: Does It Make Sense for You?by Mike Etzinger
  Outsourcing creative marketing functions may bring big cost savings to some, but going with an agency might not be the best route for others. Here are nine benefits and a few drawbacks to consider when contemplating outsourcing.
  More articles on B2B Marketing, Collaboration, Creativity, Hiring Outside Resources, Management
• Five B2B Trends in Content, Social Media in 2011by Ann Handley
  As an editor and marketer, I think about how to translate marketing ideas into actionable steps. But sometimes it's good to take stock of the bigger picture. Here are some big trends I see shaping B2B marketing in 2011.
  More articles on B2B Marketing, Content, Creativity, Customer Engagement, Smart Phones, Social Media, Videos
• Why Your B2B Website Needs Social Interactionby Bob Egner
  If your idea of giving your website a social life entails having a "follow us on Facebook" link on your homepage, you might want to take a second look at your analytics. Learn why and how B2B marketers should socialize ...
  More articles on B2B Marketing, Community, Consumer Electronics, Corporate Blogging, Lead Generation, Social Media, Web Analytics, Websites
• Five Important B2B Marketing Trends in 2011 by Chris Chariton
  2011 is here, and that means B2B marketers have just been evaluating plans and allocating budget. Though each company is different, the same five trends will affect them all—and marketers who capitalize on them are better positioned to reach their ...
  More articles on B2B Marketing, Channel Marketing, Content, Forecasts, Market Research, ROI, Social Media, Videos
• Eight Ways to Create Enough Video Content to Last 18 Monthsby Pete Savage
  Studies show that online video improves email click-through rates, sales conversions, and search engine rankings; it's no wonder marketers are funneling more budget dollars into this tantalizing medium. Learn eight ways to make your video content last 18 months.
  More articles on B2B Marketing, Case Studies, Content, Creativity, Landing Pages, Marketing Tips, Videos, Webinars, White Papers

See all 171 marketing articles related to B2B Marketing

• Five Ways to Boost B2B Fan Engagement on Facebook
  Eloqua has put together an entertaining slideshare presentation just in time for the new year of B2B social outreach. In "10 Ways to 'Solve' Facebook for B2B," Eloqua recounts how ...
  More articles on B2B Marketing, Customer Engagement, Facebook, Marketing Tips
• Create Content for Each Stage of the B2B Buying Journey
  Not every potential buyer approaches your business with the same enthusiasm or interest. In a MarketingProfs article, Paul McKeon identifies the four stages of the B2B buying cycle—and how to ...
  More articles on B2B Marketing, Content, Lead Nurturing, Sales
• Four Steps to Taming Wild B2B Data
  In this age of massive data collection, a new challenge has emerged for B2B marketing teams: figuring out what to do with all that information. "Organizations might have thousands, or ...
  More articles on B2B Marketing, Measurement, Metrics
• Sales Pipeline Metrics to Help Boost Forecast Accuracy
  Ah, the B2B sales pipeline. That mish-mash of possibilities that can surprise, delight, or infuriate at a moment's notice. Is there really any way to predict the true likelihood of ...
  More articles on B2B Marketing, Forecasts, Metrics, Sales
• A Bold B2B Sales Strategy That Just Might Get Results
  In an article at Sales 2.0, Jill Konrath answers the question all B2B sales people ask themselves when heading out to meet with prospects: "What will make them say, Yes, ...
  More articles on B2B Marketing, Marketing Strategy, Sales
• 2012 Content Marketing Benchmarks, Budgets, and Trends
  Some 9 in 10 B2B marketing organizations, regardless of company size or industry, say they've used content as a form of marketing in 2011, according to a study by the ...
  More articles on B2B Marketing, Content, Content Marketing, Marketing Budgets
• Seven Cool Apps for Business Teams
  As B2B marketing teams search to find the best apps for doing business, some names are rising to the top of their lists. Here's a sampling of the cream of ...
  More articles on B2B Marketing, Collaboration, Consumer Electronics
• Forrester: B2B Interactive Marketing Spend Forecast Lower
  Interactive marketing budgets are forecast to grow at a compound annual growth rate (CAGR) of 17% over the next five years, but not all industries will invest at the same ...
  More articles on B2B Marketing, Forecasts, Marketing Budgets, Research Summaries
• Branded Magazine Apps Quick, Easy, and Engaging
  People who read B2B, consumer, and association magazine apps cite portability, speed, and 24/7 access to content as the top 3 motivators for magazine app readership, according to a ...
  More articles on B2B Marketing, Consumer Electronics, Customer Engagement, Research Summaries
• Five Things B2B Website Content Needs to Do to Engage Visitors
  Last time, we offered Kate Headon Waddell's advice on building the B2B website of your dreams. This week, we take a closer look at creating magnetic site content. In a post ...
  More articles on B2B Marketing, Customer Engagement, Website Design
• Four Steps to Building the B2B Website of Your Dreams
  What does it take to construct a B2B website that grabs users' attention and shows them—right from the start—that it's the right place to be? According to Kate Headon Waddell, ...
  More articles on B2B Marketing, Metrics, Search Engine Marketing, SEO, Website Design
• B2B Sales: Don't Spray and Pray, Tell Stories Instead [Video]by Michael Harris
  Today, B2B buyers are busy, busy, busy... doing the work of multiple people. The last thing they have time for is a salesperson who takes a spray-and-pray approach: a generic ...
  More articles on B2B Marketing, Case Studies, Sales
• Four Reasons to Reconsider Automated Content Sharing
  We've emphasised multiple times the importance of sharing content and of being a good curator of the latest and greatest info out there. You've no doubt developed a list of ...
  More articles on B2B Marketing, Content, Customer Engagement
• Three Ways to Crank Up Your B2B Sales Smarts and Results
  One natural tactic (let's admit it) that B2B marketers often turn to when seeking to increase sales is to stuff the pipeline with more leads. But time and again we hear, ...
  More articles on B2B Marketing, Lead Generation, Marketing Tips, Sales
• Social, Interactive Options Boost Influence of B2B Content
  Prospective technology buyers who consume whitepapers and other types of tech content say they perceive marketing collateral to be more influential when it displays a social sharing option, or when ...
  More articles on B2B Marketing, Content, Research Summaries, Social Media, White Papers, Word of Mouth
• B2B Marketers Moving Toward Online Content Strategies
  B2B marketers are moving away from traditional marketing tactics toward online content marketing: 82% now use content marketing in their programs, making it more popular than search marketing (70%), events ...
  More articles on B2B Marketing, Content, Marketing Strategy, Services Marketing
• Four Ways to Treat Your B2B Audience Like Real People [Slide Show]by Christian Gulliksen
  The term "business to business" (B2B) might inherently obscure an important aspect of marketing to that category. Behind the "B" in business are "Ps" (people). Here are four ways to ...
  More articles on B2B Marketing, Customer Relationships, Marketing Tips, Social Media
• Three Core Qualities of B2B Digital Marketing
  As businesses become ever more adept at creating their own digital marketing strategies, they are sure to expect the same or better from you when you try to engage with ...
  More articles on B2B Marketing, Collaboration, Digital Marketing
• B2B Brands Score With Online Marketing
  Only one-half (50%) of B2B marketers formally measure the return of their online marketing investments, but those who do say online is more effective than traditional marketing channels, according to ...
  More articles on B2B Marketing, Measurement, Online Marketing, Research Summaries
• B2B Brands Tapping Loyalty Marketing to Drive Sales
  Though B2B marketers report most of their new sales coming from current customers, only one-half (55.4%) say their companies have departments that focus primarily on customer retention, according to a ...
  More articles on B2B Marketing, Brand Loyalty, Customer Retention, Research Summaries

See all 236 marketing Daily Posts related to B2B Marketing

B2B Marketing case studies, deconstructing real life examples and illustrating lessons learned

• How a B2C Website's Landing-Page Tests Increased Conversions 67%by BabyCenter
  CASE STUDY: What do you do when the landing page for your most popular search term converts some 30 percent less frequently than your general landing page?
  More case studies on B2B Marketing, Case Studies, Customer Behavior, Keywords, Landing Pages, Testing, Website Design
• Generating Serious B2B Buzz With Dead Bugs... and Videoby Grasshopper.com
  CASE STUDY: Entrepreneurs, by definition, don't play it too safe. So for a company that serves startups and small businesses, what better way to launch a rebranding campaign and generate buzz than doing something novel and risky—but being wicked smart about it. Which is where the bugs come in.
  More case studies on B2B Marketing, Blogging, Branding, Case Studies, Direct Marketing, Twitter, Videos, Word of Mouth, YouTube
• Four Steps to Spurring B2B New-Product Awareness and Sales via Twitterby COOP Ale Works
  CASE STUDY: Twitter isn't the first tool that comes to mind in the B2B marketing toolbox. But COOP Ale Works deftly used it to generate buzz among potential consumers of its specialty brews—creating a level of demand that retail establishments, such as bars, couldn't ignore.
  More case studies on B2B Marketing, Case Studies, Customer Engagement, Sales, SMS, Twitter, Word of Mouth
• How Mobile Text Marketing Is Increasing Ancillary Revenues, Room Upgrades, and Customer Loyaltyby Days for Business Alliance (Days Inn)
  CASE STUDY: Cutting-edge customer service that relies on mobile texting has helped an alliance of hotels to retain customers among the thinning number of business travelers—and avoid disaster during the economic downturn. Read on to see how.
  More case studies on B2B Marketing, Case Studies, Customer Engagement, Customer Relationships, Economic Crisis, Mobile Marketing, SMS
• How One Company's Content Marketing Improved Qualified Lead Generation, Boosted Revenue 38%by Intellitactics, Inc.
  CASE STUDY: Good content can position your company as an expert in its field, delivering more and better-qualified traffic to your door. Here's how one company leveraged its vendor-neutral whitepapers, podcasts, and more to increase leads, conversion, and (ultimately) revenue.
  More case studies on B2B Marketing, Case Studies, Content Marketing, Email Campaigns, Lead Generation, Lead Quality, Thought Leadership, Web Analytics, Web Content
• How a Technology Company Leveraged March Madness Live Streaming to Increase Visibility for Its Own Productby eTelemetry
  CASE STUDY: When CBS Sports announced that it would once again live-stream the NCAA March Madness tournament during regular business hours, eTelemetry jumped at the chance to use the event as a prime backdrop for its own campaign.
  More case studies on Advertising, B2B Marketing, Brand Awareness, Case Studies, Positioning, Targeting
• How One Whitepaper Generated 500 Leads and Significant PR for a B2B Manufacturerby JER Envirotech
  JER Envirotech, a manufacturer of environmentally friendly thermoplastic biocomposite materials, needed to stand out in the green manufacturing industry. Its solution: create a white paper to both explain and build credibility for its offerings. Here's how that led to 500 new leads over 60 days.
  More case studies on B2B Marketing, Case Studies, Lead Generation, Public Relations, White Papers
• How an Online Software Biz Doubled Its Sales Leads, Increased Site Traffic 75%by Makana Solutions
  Makana Solutions needed an inexpensive way to reach the elusive small business market. Rather than chase small businesses, it hired an online "inbound marketing system" to help small businesses find Makana. The results: Web site traffic climbed 75%, and sales leads have doubled.
  More case studies on B2B Marketing, Case Studies, Facebook, Google, Keywords, Lead Generation, Search Engine Marketing, Small Business, Social Media, Websites
• How a Technology Firm Upped Webinar Attendance, Improved Lead Nurturingby Objectivity, Inc.
  By hiring an outside expert in lead optimization and leveraging its full range of data, San Francisco-based Objectivity increased turnout for its webinars an average of 10%. The quality of the leads is high as well: More than 30% of the leads typically score high enough to be handed off to sales.
  More case studies on B2B Marketing, Case Studies, Lead Generation, Lead Nurturing, ROI, Sales, Webinars
• How a Web-based B2B Niche Service Increased Revenue per Sales Rep by 9.3%by ShareBuilder401k
  Online service ShareBuilder 401(k) provides retirement plans exclusively for small businesses. But retirement plans are usually sold in person, not virtually. Here's how ShareBuilder discovered a way to market to this niche that upped its number of sales made via the Internet.
  More case studies on B2B Marketing, Case Studies, Sales, Targeting
• How a B2B Community Site Increased Lead Volume for Its Advertisers by 50%by ITtoolbox
  ITtoolbox was looking for a way to increase ROI on lead-generation campaigns for its 700 advertisers, among them such big guns as IBM, Microsoft, and Accenture. So ITtoolbox built its own contextual keyword engine, which provided a greater than 50% boost in lead volume and dramatically increased relevancy, boosting conversion rates for advertisers.
  More case studies on B2B Marketing, Case Studies, Lead Generation, ROI, Social Media
• B2B Specialty Manufacturer's Integrated Marketing Yields 30% Annual Sales Growth Three Years Runningby Euchner-USA, Inc.
  When you've schlepped your staff and booth to numerous tradeshows throughout the year, with no concrete results to point to, it's time for a change in your marketing approach. Euchner-USA, Inc. all but jettisoned its traditional print advertising efforts and embraced a comprehensive B2B online marketing model.
  More case studies on B2B Marketing, Case Studies, Email Campaigns, Sales, Search Engine Marketing

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B2B Marketing online seminar broadcasts from the best minds in marketing

• Get into the Game: How B2B Marketers Can Engage Customers Through Social ApplicationsBroadcast on 1/25/2012 11:00:00 AM
  More seminars on B2B Marketing, Direct Marketing, Experiential Marketing, Gamification, Marketing Strategy, Social Media
• 10 Ways to Generate Leads Using Social MediaBroadcast on 12/1/2011 11:00:00 AM
  More seminars on B2B Marketing, Content Marketing, Lead Generation, Search Engine Marketing, Social Media
• The Next Generation of Landing Pages: What's New, What's Hot, What's PerformingBroadcast on 11/10/2011 11:00:00 AM
  More seminars on Advertising, B2B Marketing, Landing Pages, Lead Generation, Measurement, Metrics, Online Marketing, PPC Campaigns, Social Media, Testing, Web Analytics, Website Design
• Creating Fresh B2B Video Content All Year LongBroadcast on 5/26/2011 11:00:00 AM
  More seminars on B2B Marketing, Content, Content Marketing, Digital Marketing, Videos
• Charting New Frontiers: Marketing Discoveries from the B2B ForumBroadcast on 4/21/2011 11:00:00 AM
  More seminars on B2B Marketing, Community, Email Marketing, Lead Quality, Marketing Strategy, Marketing Tips, ROI, Videos
• Five Ways to Integrate Mobile Into the B2B Marketing MixBroadcast on 11/4/2010 11:00:00 AM
  More seminars on B2B Marketing, Collaboration, Marketing Tips, Mobile Marketing
• Shift Your B2B Marketing into High Gear: Lead Management, Social Media & Integration (FREE)Broadcast on 3/25/2010 11:00:00 AM
  More seminars on B2B Marketing, Customer Acquisition, Email Campaigns, Lead Generation, Lead Nurturing, Social Media
• Go Beyond Google: How to Gather Free B2B Competitive IntelligenceBroadcast on 2/4/2010 11:00:00 AM
  More seminars on B2B Marketing, Benchmarking, Marketing Strategy, New Media
• Summer Social Media Series: The Rewind (FREE)Broadcast on 12/3/2009 11:00:00 AM
  More seminars on B2B Marketing, Metrics, Social Media, Thought Leadership
• Social Media in the B2B Universe: What's Working NowBroadcast on 9/23/2009 11:00:00 AM
  More seminars on B2B Marketing, Marketing Strategy, Product Marketing, Social Media
• Seven Fast-Acting Methods to Drive B2B Revenue NowBroadcast on 5/14/2009 11:00:00 AM
  More seminars on B2B Marketing, Benchmarking, Customer Acquisition, Customer Relationships, Customer Satisfaction, Lead Quality, Marketing Tips, Sales
• Sneak Peek: B2B Forum 2009 in BostonBroadcast on 5/7/2009 11:00:00 AM
  More seminars on B2B Marketing, Branding, Customer Retention, Email Marketing, Lead Generation, Metrics, Social Media, Trade Shows/Events
• How to Make Your B-to-B Website a Lead Generation MachineBroadcast on 2/26/2009 11:00:00 AM
  More seminars on B2B Marketing, Keywords, Landing Pages, Lead Generation, Marketing Tips, Public Relations, Search Engine Marketing, SEO, Web Analytics, Websites
• How to Motivate Online Action: Compelling Incentives for B2B Lead GenerationBroadcast on 11/6/2008 11:00:00 AM
  More seminars on B2B Marketing, Blogging, Copywriting, Customer Relationships, Lead Generation, Lead Quality, Marketing Tips, Online Marketing, Sales, Social Networking
• Dialing Isn't Dead: How B2B Marketers Can Pick Up the Phone and Pick Up BusinessBroadcast on 10/2/2008
  More seminars on B2B Marketing, Channel Marketing, Customer Acquisition, Lead Generation, Marketing Strategy, Measurement, Sales, Telemarketing
• Solving B2B Marketing Dilemmas: A Sneak Peek at the Boston B2B Forum on Driving SalesBroadcast on 5/15/2008 11:00:00 AM
  More seminars on B2B Marketing, Email Marketing, Marketing Challenges, Marketing Tips, Metrics, Sales, Social Media
• Buyer Personas: A Smart Way to Align B2B Sales and MarketingBroadcast on 1/17/2008
  More seminars on B2B Marketing, Collaboration, Lead Generation, Marketing Tips, Personas, Sales, Targeting, Web Content
• How to Develop a B2B Lead Nurturing Program that Really WorksBroadcast on 12/20/2007
  More seminars on B2B Marketing, Customer Relationships, Lead Generation, Lead Nurturing, Referrals, Sales, Thought Leadership
• Get More Customer Mindshare: Developing a Rock-Solid Value PropositionBroadcast on 11/29/2007
  More seminars on B2B Marketing, Customer Engagement, Management, Positioning, Sales, Value Propositions
• What You Need to Know About Becoming (or Hiring) a Marketing ConsultantBroadcast on 11/8/2007
  More seminars on B2B Marketing, Hiring Outside Resources, Management, Marketing Operations

See all 34 marketing On Demand Seminars related to B2B Marketing

B2B Marketing marketing downloads for the busy professional

• B2B Marketing in 2009: Trends in Strategies and Spending
  Get the truth about B2B marketing in a tough economy from people who know the business best—B2B marketers themselves. Our special report, B2B Marketing in 2009, provides the most current research on trends in strategies and spending, and how they affect your business.
  More tools on B2B Marketing, Email Marketing, Marketing Budgets, New Media, Recession, Search Engine Marketing, Social Media, Surveys, Web 2.0, Webinars, Websites
• B2B Lead Generation: Marketing ROI & Performance Evaluation Study
  MarketingProfs research studies the effectiveness and performance of lead generation comparing quantity to quality.
  More tools on B2B Marketing, Collaboration, Lead Generation, Lead Nurturing, Lead Quality, Metrics, ROI, Sales, Surveys
• B-to-B Marketing in 2008: Trends in Strategies and Spending
  MarketingProfs research provides B2B marketers guidance for making budget and media mix allocations by exploring the issues and emerging trends in 2008.
  More tools on B2B Marketing, Economic Crisis, Market Research, Marketing Budgets
• Direct Marketing How-To Guide: Your Template for Optimal Media Selection for B2B Marketing
  Find out what's new, what's hot and what's not in B2B marketing trends.
  More tools on B2B Marketing, Direct Marketing, Search Engine Marketing, Telemarketing, Trade Shows/Events, Websites
• B2B Direct Marketing How-To Guide
  Direct marketing is one of the fastest changing disciplines within marketing today. What worked 10 years ago, isn't working today. Heck, what worked last week sometimes doesn't even work today, so keep your skills sharp with his How-To guide, focusing on the B2B market.
  More tools on B2B Marketing, Copywriting, Direct Marketing, Lead Generation, Targeting

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