Google+: How-to articles covering the latest marketing tactics, tips, and strategies.

• Moms More Likely to Use Social Media and Mobile, and to Shop OnlineAyaz Nanji
  Moms are 20% more likely than the general population to use social media, and 91% now use social media regularly—a 20% increase since 2010. Moms are also more likely to ...
  Demographics, E-Commerce, Google+, Instagram, Mobile Marketing, Pinterest, Research Summaries, Retail Marketing, Smart Phones, Social Media
• The Women of Social Media: Digital Influencer Study [Infographic]Verónica Maria Jarski
  Among online women, 75% use social media sites, whereas only 63% of online men do. To find out more about women's online social media activities and influence, check out the ...
  Customer Insight, Demographics, Facebook, Google+, Instagram, Social Media, Social Networking, Twitter
• #SocialSkim: Boston Marathon, LinkedIn Ads, Twitter Music, Facebook Open Graph MobileAngela Natividad
  The Boston Marathon topped headlines this week. See how social helped salve wounds, correct errors, and reconnect people. Also, the latest on LinkedIn ads, Twitter's just-launched #music, and Facebook's Open ...
  Advertising, B2B Marketing, B2C, E-Commerce, Facebook, Google+, LinkedIn, Marketing Strategy, Retail Marketing, Small Business
• Social Media Becomes Less Important to Teens; Prefer to Shop In-Store Than OnlineVahe Habeshian
  Today's teens, though digital natives, by a wide margin prefer to shop in stores than online, and even their use of what they consider their favorite social networks is decreasing ...
  Consumer Electronics, Demographics, E-Commerce, Facebook, Google+, Instagram, Research Summaries, Retail Marketing, Smart Phones, Social Media
• Social Search Optimization on Five Major Social Networks (Part 2: Twitter, Pinterest, Google+)Courtney Gibb
  The combination of search and social is revolutionary. Find out the search capabilities of Twitter, Pinterest, and Google+ and how to search-optimize your presence on them.
  Demographics, Google+, Pinterest, Search Engine Marketing, SEO, Social Business, Social Media, Social Networking, Twitter
• Google Authorship and Author Rank: Big for SEO in 2013 and BeyondHaris Bacic
  This article will help writers gain a better understanding of Google Authorship and Author/Agent rank, learn to set up their own Google Author accounts, and help protect their online work ...
  Blogging, Content, Google+, SEO, Web Content, Writing
• Summly and Yahoo, Vine and Instagram, Google and GIFs, Flipboard, Business Klout... The Week in Social Media #SocialSkimAngela Natividad
  We've got movie trailers on Vine AND Instagram, Pinnable banners, a touching social service tale, GIFs on Google+, shareable live presentations, and customizable Flipboard magazines. And everything you need to ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Google, Google+, Instagram, Pinterest, Presentations
• Small Business Marketing: LinkedIn, Twitter Growing in EffectivenessLenna Garibian
  Despite much debate over the value of social networks to small business marketing, growing numbers of small business owners view social media as an effective tool, according to a survey ...
  Facebook, Google+, LinkedIn, Pinterest, Research Summaries, Small Business, Social Media, Social Networking, Twitter, YouTube
• Top Brands With 'Social Currency': Subway, Google, TargetLenna Garibian
  Subway, Google, and Target took the top 3 spots on a ranking of 25 global brands for most effectively reaching their customers via social media, according to the 2013 Social ...
  Brand Management, Customer Behavior, Customer Engagement, Facebook, Google, Google+, Pinterest, Research Summaries, Social Media, Social Networking
• Digital Influence: Blogs Beat Social Networks for Driving PurchasesLenna Garibian
  Blogs are more influential than social networks in shaping consumers’ opinions and purchase decisions, according to Technorati’s 2013 Digital Influence Report. Even so, brands seem to be investing more on ...
  Advertising, Blogging, Blogging Strategy, Community, Content, Customer Engagement, Customer Relationships, Facebook, Google+, LinkedIn

Google+: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• Making the Case for Google+: Guy Kawasaki on Marketing Smarts [Podcast]by Matthew Grant
  Guy Kawasaki loves Google+ so much, he wrote a book about it: What the Plus! Since I've been rather slow to get on the Google+ bus, I invited Guy to Marketing Smarts to talk about why I should give it ...
  Facebook, Google, Google+, Marketing Smarts, Social Media, Twitter, Videos