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A Five-Step Process for Hosting a Webinar That Generates Salesby Greg DigneoWhen hosting a webinar, you want people to show up and you want to generate leads. But meeting those goals isn't easy. Here's a five-step plan that'll take the guesswork ...More articles on Content, Landing Pages, Lead Generation, Marketing Tips, Sales, Thought Leadership, Webinars
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Five Tips for Implementing a Successful QR Code Campaignby Michelle EichhornQR codes can be inexpensive to implement and can provide you a measureable return on investment—if you use them correctly. Learn five invaluable tips for implementing an effective QR code ...More articles on Customer Experience, Landing Pages, Marketing Tips, Mobile Marketing, Web Analytics, Websites
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A Case Study in Landing Page Optimization: How to Double the Impact of Your Budgetby Bob HebeisenNeed help boosting your landing page conversions? Learn six landing page optimization principles that helped one website nearly double its conversion rate...
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Five Defining Features of Landing Pages 3.0by Scott BrinkerA third generation of landing pages has emerged over the past year that incorporates ideas from content marketing, social media marketing, and mobile marketing. Learn what features define Landing Pages ...More articles on Copywriting, Landing Pages, Marketing Tips, Mobile Marketing, SEO, Testing, Website Design
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How to Improve Your Conversion Rate (A Case Study Approach)by Paras ChopraYou've managed to get people to your site, but how do you get them to convert? Learn three strategies—based on various case studies—for boosting your site's conversion rate.More articles on Case Studies, Customer Engagement, Landing Pages, Marketing Tips, Search Engines, SEO, Testing
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Clicking Me Softly: A Five-Day Crash Course in Conversion (Day 5)by Oli GardnerSo far in our crash course on conversion, we covered the economics of conversion, why homepages aren't the best way to get results, and how to effectively use landing pages ...
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Clicking Me Softly: A Five-Day Crash Course in Conversion (Day 4)by Oli GardnerPreviously in our five-day crash course on conversion, we covered why homepages aren't the best choice for conversion success. Now, learn the five benefits of landing pages—and how to keep ...
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Clicking Me Softly: A Five-Day Crash Course in Conversion (Day 3)by Oli GardnerIn part three of our five-day crash course on conversion, you'll learn why your homepage is likely not the right choice for conversion success—and four reasons why you might want ...
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Clicking Me Softly: A Five-Day Crash Course in Conversion (Day 1)by Oli GardnerConversion is the mechanism and process of pouring targeted consumers into, through, and out the other side of the marketing funnel. That is the essence of "Clicking Me Softly." Convince, ...More articles on Landing Pages, Lead Nurturing, Marketing Tips, Measurement, Online Marketing, PPC Campaigns, Sales, Web Analytics
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Three Lesser-Known Ways to Enhance AdWords Quality Scoreby Larry KimAre you dissatisfied with the results of your Google AdWords ads? A low "Quality Score" could be to blame. If you've tried all else but aren't seeing results, give ...
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Eight Ways to Create Enough Video Content to Last 18 Monthsby Pete SavageStudies show that online video improves email click-through rates, sales conversions, and search engine rankings; it's no wonder marketers are funneling more budget dollars into this tantalizing medium. Learn eight ...More articles on B2B Marketing, Case Studies, Content, Creativity, Landing Pages, Marketing Tips, Videos, Webinars, White Papers
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How to Track Clicks in Your Email-Newsletter Campaignsby Andy ShoreThe success of your email-marketing campaigns cannot be determined without proper focus on what reports are telling you, and reporting on click-throughs is a critical way of determining how engaged ...More articles on Copywriting, Email Campaigns, Landing Pages, Marketing Tips, Measurement, Newsletters
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Open-Source Social Publishing Opens Doors for Marketersby Lynne CapozziDoes the phrase "open source" scare you? You're not alone. Many marketers hear the phrase and cringe. However, open source not only offers the collective creativity of a large, vibrant ...
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How to Use Direct Mail to Drive Targeted Website Trafficby Dean RieckIf you want to drive traffic to your website, which media should you use? Too many people suffer from an "oil and water" mentality when it comes to mixing online ...More articles on Copywriting, Direct Marketing, Landing Pages, Personalization, Targeting, Testing, Websites
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Three Key Tactics to Ensure ROI for Your Website
by Michael WestaferSuccessful business owners understand the value of location, and they will go to great lengths to find the right storefront. Unfortunately, many business owners do not have the same discipline ...More articles on Direct Marketing, Email Marketing, Landing Pages, PPC Campaigns, ROI, Social Media, Social Networking, Testing, Websites -
13 'Old-School' Marketing Techniques That Take Your Facebook Fan Page From Wimpy to Wowby Dean RieckOnce you have your page set up, how do you maximize your fan base and get the most out of your page? Some social-media gurus think that "old-school" marketing techniques ...More articles on Advertising, Brand Awareness, Copywriting, Direct Marketing, Facebook, Landing Pages, Social Media
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Revamp to Revenue: Five Ways to Turn on the Profits With Your Websiteby Greg GaskillIn the current economic climate, more business owners need to evaluate their website and revamp it to turn it into a presales tool, lead-generation machine, or even a revenue-producing cash ...
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The Anatomy of a Conversion Pathby Anna TalericoA well-designed conversion path does more than guide a user toward the ultimate goal of becoming a customer. It leads you and the user into a richer, better-informed relationship.
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Five Ways to Improve Your Landing Pages Right Nowby Anna TalericoOnly about 3% of paid clicks convert, on average. That's a lot of conversions left on the table. Here are five things you can do to turn more of your ...
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Ten Steps for Creating a FANtastic Facebook Fan Pageby Mari SmithFacebook offers many features for strategic networking and generating visibility for your company. Among them, Facebook fan pages are (currently) the only feature fully indexed by Google. By inserting keyword-rich text ...
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