Tags » Articles » Customer Advisory Programs
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The Customer Lens: An Approach to Customer Touch-Point Analysisby Barre BlakeFew marketers would dispute the statement that it is the sum of all customers' interactions with a company, over time, that ultimately creates or destroys that company’s brand value. Yet ...
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Online Customer Communities Power Routine Innovationby John KembelAs a result of its online customer community, a company can get much more than basic product feedback. It gains deep insight into the needs of customers, and creates ever-greater ...More articles on Collaboration, Creativity, Customer Advisory Programs, Customer Engagement, Thought Leadership
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Five More Keys to Engaging the Customer to Produce Real Innovation: Lessons From LEGO (Part 2 of 3)by Leland ShaefferPart one of this three-part series examined the overall role the customer can (and should!) play in innovation. Here is a deeper look at five specific ways that Marketing can ...
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Five Keys to Engaging the Customer to Produce Real Innovation (Part 1 of 3)by Leland ShaefferHow can marketing professionals engage the customer to produce ideas for radical innovation? Marketing's leadership should materialize in five ways.More articles on Collaboration, Customer Advisory Programs, Customer Engagement, Marketing Tips, Segmentation, Voice of the Customer
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Taking the Fear Out of Customer Advisory Programsby Sherri DorfmanPlanning and running a customer advisory program may seem daunting at first. But you can manage the job by charting your company's direction and approach at the outset. Here are ...More articles on Collaboration, Customer Advisory Programs, Customer Engagement, Hiring Outside Resources
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Innovative Ways to Attract Female Consumers
by Gerry Myers -
The New World of Customer Advisory Programsby Sherri DorfmanIn the new world of Customer Advisory Programs, companies are making needed changes to their councils to support changes in their business strategies. They are reevaluating their program research objectives, ...
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Satisfying the 10 Cravings of a New Generation of Consumers (Part 2 of 2)by Lisa Johnson, Cheri HansonSome of the most recent cultural touch points—groups riding the underground buzz on YouTube; MySpace selling music from indie bands; and the skinny jeans fashion trend—show a new market code ...
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Innovative Ways to Attract Female Consumersby Gerry MyersIf your company isn't looking at the latest trends in marketing to women, focusing a significant amount of your resources on this market, and generating innovative marketing ideas, you are ...
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Meeting the CEO's Mandates: Setting Up a (Really Good) Customer Advisory Board (Part 1 of 3)by Promise Phelon, Sean GeehanThe CEO wants to accelerate quote-to-cash and create in-account champions. Also at the top of the CEO's mind is a call to go deeper into the installed base... and build ...
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The Real Buzz: B2B Word-of-mouth Marketing for ITby Steven NicksFinding ways to encourage customers to talk about your company and products is easy once you know what to do. Even in the B2B space, you can indeed create buzz.More articles on B2B Marketing, Customer Advisory Programs, Customer Relationships, Measurement, Segmentation, Value Propositions, Word of Mouth
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All That Should Ever Matter Is What Really Matters to Customersby Stephen ShawA commitment to pleasing customers should be much more than a marketing claim (or an interface that can be capriciously switched off) but a core principle that guides every decision. ...
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15 Ways to Improve Customer Loyaltyby Jill GriffinMany think that the lowest price is the only thing that keeps a customer returning. But, take heart. Customer loyalty is alive and well. Look no further than Dell, Harrah's, ...
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Steps to Writing Sales Literature That Sellsby Stephanie JanardDespite this age of information overload, buyers still need information to help them make the right choices. By incorporating some of these tips, you and your marketing staff can produce ...
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What Do Your Customers Really, Really Want?by Sherri DorfmanMost businesses these days are under pressure to differentiate their products and services to attract new business. Although customers can play an important role in helping companies define their differentiation, ...More articles on Customer Acquisition, Customer Advisory Programs, Customer Engagement, Customer Relationships, Positioning
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The Best Way to Listen to Customersby Sherri DorfmanThere was a time, not long ago, when companies could generate new business by simply listening to and following the advice of their investors and business advisers. To remain successful ...
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A New Perspective on Marketing to Womenby Andrea LearnedIf marketing to women is just good marketing, why are so many companies missing the boat?
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Fight the Fear: The 10 Golden Rules of Customer Feedbackby Ben McConnellOvercome the fear of customer feedback and make a bold move toward creating volunteer referrals with these 10 golden rules.
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Borrowing From The Big Boysby Kirsten Osolind"Big Boy" businesses know how to market to millions. And while there are plenty of areas where the Big Boys fall short, there are lots of things the Big Boys ...More articles on Brand Positioning, Customer Advisory Programs, Market Research, Marketing Tips, Positioning Statements, Small Business, Surveys
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How To Run Customer Focus Groups Successfullyby Basil HarrisYou know how good it feels when someone asks to hear your opinion on a subject that’s important to you. Your customers are no different.More articles on Collaboration, Customer Advisory Programs, Customer-Centric, Customer Relationships
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