Email Marketing

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• The Email Strategies of 20 Top RetailersAyaz Nanji
  Many major retailers are not personalizing their marketing emails based on customer behavior, instead sending out generic messages with nontargeted product recommendations, according to a recent report from SimpleRelevance.
  E-Commerce, Email, Email Marketing, Email Subject Lines, Research Summaries, Retail Marketing
• The Biggest Obstacles to Digital Marketing SuccessAyaz Nanji
  Marketers say a lack of effective strategies is the biggest obstacle to success in digital marketing, according to a recent report from Ascend2.
  Content Marketing, Digital Marketing, Email Marketing, Interactive Marketing, Marketing Strategy, Research Summaries, Social Media, Survey Data
• Five Deadly Email Platform Migration Mistakes to AvoidAnthony Marnell
  Congrats, you're sending more email than ever, so it's time to consider a new email service provider. But migrating to a new platform can be tricky, and because email is ...
  CAN-SPAM, Customer Communications, Customer Engagement, Email, Email Deliverability, Email Lists, Email Marketing, Email Service Providers, Engagement, Management
• How Many Marketing Emails Never Reach Consumers' Inboxes?Ayaz Nanji
  More than one in six emails (17%) sent by marketers do not reach consumers' inboxes: 11% simply go missing and another 6% land in spam/junk folders, according to a recent ...
  Email, Email Campaigns, Email Deliverability, Email Marketing, Research Summaries
• B2B Email Newsletter Advertising: Benchmarks and TrendsAyaz Nanji
  Nearly one-third (31%) of companies that advertise in B2B email newsletters buy only email advertising, eschewing print and other digital buys, according to a recent report from MediaRadar.
  Advertising, B2B Marketing, Email, Email Marketing, Newsletters, Research Summaries
• How Much Do Retail Marketers Personalize Websites and Emails?Ayaz Nanji
  Nearly one-third (31%) of online retailers in the United States with annual marketing budgets exceeding $1 million do not personalize their websites in any way, according to a recent report ...
  E-Commerce, Email, Email Marketing, Marketing Strategy, Personalization, Research Summaries, Retail Marketing, Survey Data, Websites
• Seven Tips to Increase Your Email DeliverabilityKevin Huxham
  Being able to efficiently create, send, and track email campaigns that work takes trial and error and lots of practice. These tips will help you get the most out of ...
  Content, Direct Marketing, Email, Email Deliverability, Email Lists, Email Marketing, Email Service Providers, Metrics, Spam, Testing
• Do You Understand the Email Halo Effect?Dela Quist
  Marketers who look beyond simple click-based attribution and analyze online and offline traffic and conversions will find it easier to demonstrate an email's value than those who don't.
  Customer Behavior, Email, Email Campaigns, Email Marketing, Measurement, Metrics
• Marketing Email Year-Over-Year Benchmarks and TrendsAyaz Nanji
  Consumers are now getting more marketing emails than a year ago, and a higher percentage of those emails remain unopened; however, the subscribers who are engaged are opening more emails ...
  Email, Email Campaigns, Email Marketing, Research Summaries
• The Seven Deadly Sins of Marketing AutomationHana Abaza
  Marketing automation is only as good as the person using it. Failing to properly implement and use it just sets you up for frustration in the short term—and failure in ...
  Email Marketing, Lead Generation, Lead Nurturing, Marketing Automation, Marketing Challenges, Metrics
• How Marketers Handle Global Email CampaignsAyaz Nanji
  Three-quarters of marketers who run global email campaigns say they do not maintain a list of regional preferences and instead manage localization on an ongoing basis, according to a recent ...
  Email, Email Campaigns, Email Marketing, International Marketing, Research Summaries, Survey Data
• Shopping for an Email Service Provider? Six Tips for Optimizing the RFP ProcessMarco Marini
  Considering switching email service providers? It's possible to get to the short list faster—or skipping the RFP altogether—saving you time and money. How? By optimizing your RFP process with these ...
  Direct Marketing, Email, Email Marketing, Email Service Providers, Management, Project Management
• Nine Ways to Improve Your Email DeliverabilityCarol Stott
  Email marketing is like driving a car, right? You don't need to know how it all works, you just use it. Except when it breaks down... and then you wish ...
  CAN-SPAM, Content, Customer Relationships, Direct Marketing, Email, Email Deliverability, Email Marketing
• Using Video in Your Email MarketingJoe Forte
  A clear call to action (CTA) in email is as vital to ensuring click-throughs as the subject line is to ensuring opens, and video is the king of CTAs.
  Content, Customer Engagement, Customer Relationships, Email, Email Marketing, Engagement
• The Best Path to the Inbox: From Decision to DeliveryNoah Jessop, Mike Veilleux
  Marketers must have a full grasp of not only which message to send to whom and at what point but also how to get their messages into the recipients' inbox ...
  Customer Communications, Customer Relationships, Email, Email Campaigns, Email Deliverability, Email Lists, Email Marketing, Email Service Providers, Segmentation
• The New Anti-Spam Law in Canada: A Primer for Email MarketersRyan Harris
  If you're a marketer in North America, you likely send email to recipients in Canada. New commercial email regulations are being introduced there, and to avoid trouble... you'd best understand ...
  CAN-SPAM, Email, Email Campaigns, Email Marketing, Spam
• Five Quick Tips for Marketing Automation SuccessKim Ann King
  Having just completed a 60-day marketing automation implementation process, I want to share some lessons learned.
  Collaboration, CRM, Email Marketing, Marketing Automation, Marketing Operations, Marketing Strategy, Marketing Tips, Sales
• Mobile and E-Commerce: Email and Direct Traffic Drive Most SalesAyaz Nanji
  Those responding to email marketing and those navigating directly to online stores (including app traffic) accounted for the highest share of purchases on phones in the first quarter of 2014, ...
  E-Commerce, Email, Email Marketing, Mobile Marketing, Research Summaries
• The Most Effective, Most Used, and Most Budgeted for Digital Marketing TacticsAyaz Nanji
  US-based digital marketers consider email the most effective digital tactic for building awareness, boosting acquisition, and increasing conversion, according to a recent study from Gigaom and Extole.
  Digital Marketing, Email Marketing, Interactive Marketing, Marketing Strategy, Research Summaries, Social Media, Social Networking, Survey Data
• Stop Dooming Your Emails to Your Customers' Spam FolderMichael Wilson
  You don't want your carefully crafted emails to end up in your customers' spam folder. To save your emails from such a fate, check out the following tips.
  Content, Customer Communications, Customer Engagement, Customer Retention, Email, Email Campaigns, Email Deliverability, Email Marketing, High-Tech Marketing, Marketing Strategy, Writing