Email Marketing

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• Email Subject Lines That SellAyaz Nanji
  Which phrases, incentives, and punctuation marks in email subject lines inspire consumers to take action?
  Copywriting, Customer Behavior, Email, Email Campaigns, Email Marketing, Email Subject Lines, Research Summaries, Sales
• Email Etiquette: Do Consumers Like Humor and Informality?Ayaz Nanji
  Do consumers like humor in marketing emails? Do they prefer formal or informal language? Is it acceptable to include the occasional "LOL" and "BTW"?
  Content, Email, Email Marketing, Research Summaries, Survey Data, Writing
• Impersonal Communication Annoys Your Customers, Use Contextual Personalization InsteadKathy Stromberg
  Consumers find impersonal communications irrelevant and annoying. To spare your communications from those labels, consider using contextual personalization.
  Customer Engagement, Email Campaigns, Email Marketing, Marketing Strategy, Personalization
• 15 Email Marketing Myths Debunked!Verónica Jarski
  How well do you understand email marketing? Here's a look at common misconceptions regarding email.
  Email, Email Deliverability, Email Lists, Email Marketing
• What Email Marketers Can Learn From Late Show With David Letterman [Infographic]Seamas Egan
  Late Show host David Letterman knows the power of an opening act for grabbing attention and keeping it. In marketing, an email subject line wields similar power.
  Content, Creativity, Email, Email Marketing, Email Subject Lines, Writing
• Mobile Email Benchmarks: YOY Click, Purchase, and Design TrendsAyaz Nanji
  Mobile clicks accounted for 40% of all marketing email clicks in the fourth quarter of 2014, a 10% year-over-year increase, according to a recent report from Yesmail.
  Benchmarking, Email, Email Campaigns, Email Marketing, Mobile Marketing, Research Summaries
• 10 Tips to Ensure Your Emails Resonate in the InboxLen Shneyder
  An email marketer should have one goal in mind: capturing readers' attention so they respond to the email's call to action. Here's how you can help ensure your customers engage ...
  E-Commerce, Email, Email Campaigns, Email Marketing, Engagement, Marketing Automation, Personalization
• Create a Killer Email Call to ActionPaul Ford
  Creating great CTAs is more than possible, yet so many links in brands' marketing emails remain unclicked. And many of those emails are never even opened in the first place.
  Content, Email, Email Marketing, Engagement, Writing
• Seven Must-Have Metrics to Keep in Your Email Marketing ToolboxYazmin Harris
  How are you measuring the success of your emails? Chances are you're already using some basic metrics. Here are some other important ones to include.
  Digital Marketing, Email, Email Campaigns, Email Marketing, High-Tech Marketing, Measurement, Metrics
• Top Six Email Marketing Trends You Need to Keep Pace WithLiga Bizune
  Email marketing is likely a vital part of you marketing strategy. You'll need to keep up with these email trends if you want your marketing to remain relevant.
  Content, Customer Engagement, Digital Theory, Email, Email Campaigns, Email Marketing, Local Marketing, Location-Based Marketing, Marketing Strategy, Mobile Marketing, Personalization, Videos, Web Analytics
• How Six Common Words Influence 1-to-1 Email Open RatesAyaz Nanji
  Should you use, or avoid, certain words in your subject lines when sending emails directly to business contacts?
  Email, Email Marketing, Email Subject Lines, Research Summaries
• Seven Email Innovations to Bring Context to Your CampaignsCatherine Magoffin
  Innovations are helping email to continue leading the way to more contextual and cross-channel experiences for consumers. Here are seven ways to tap into the contextual power of email.
  Advertising, Email, Email Marketing, Integrated Marketing, Marketing Strategy, Mobile Marketing, Multichannel Marketing, Personalization, Social Media, Targeting, Technology
• The Five Most Effective (and Ineffective) Words in Email Subject LinesAyaz Nanji
  Which words in subject lines significantly increase consumer opens of marketing emails, and which words significantly decrease opens?
  Copywriting, Email, Email Marketing, Email Subject Lines, Research Summaries
• How Marketers Grow Their Email ListsAyaz Nanji
  Requiring registration either to gain access to restricted areas within a website or to download premium content is the most effective tactic marketers say they use to grow their email ...
  Email, Email Lists, Email Marketing, Research Summaries, Survey Data
• How to Connect With Email-Fatigued Prospects in Three Simple StepsChristopher Lester
  Many email recipients feel compelled to purge their inboxes and subscriptions at the start of each year. How can marketers deal with this detox mode—and make sure their messages (and ...
  Content, Customer Communications, Customer Relationships, Direct Marketing, Email, Email Campaigns, Email Marketing
• The Best Days and Times to Post Content [Infographic]Ayaz Nanji
  The most popular days and times that brands post content to various marketing channels aren't necessarily the most effective, according to a series of reports from TrackMaven.
  Blogging, Blogging Strategy, Content, Content Marketing, Email, Email Marketing, Facebook, Instagram, Marketing Strategy, Research Summaries, Social Media, Social Networking, Twitter
• Increase Your (Mobile!) Email Open Rates: How to Optimize the Only Three Lines That MatterAaron Orendorff
  To dramatically increase your mobile email open rates, let's take a look at exactly how to optimize the only three lines that matter.
  Email, Email Marketing, Email Subject Lines, Mobile Marketing, Writing
• The Top-Rated Email Marketing PlatformsAyaz Nanji
  Some 85% of marketers say their current email platform meets their needs and 84% are likely to recommend it to others, according to a recent report from G2 Crowd.
  Digital Marketing, Email, Email Marketing, Email Service Providers, Research Summaries
• 10 Do's and Don'ts of A/B-Testing Your Email Marketing CampaignsLauren Tympel
  There is no better way to determine the impact of a design, copy, or scheduling change on your email campaigns. But A/B testing can seem overwhelming to take on. These ...
  Direct Marketing, Email, Email Campaigns, Email Marketing, Email Subject Lines, Measurement, Segmentation
• What Consumers Dislike About Mobile EmailAyaz Nanji
  Consumers' top complaint with mobile email is that they get too many messages, according to a recent report from Liveclicker and the Relevancy Group.
  Customer Behavior, Email, Email Marketing, Mobile Marketing, Research Summaries, Survey Data