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• How to Discover an SEO Cheater in Your Midst
  When you're thrilled with the results your SEO program generates, you might not ask many questions about how it's done—and let potentially problematic practices go undetected until it's too late. ...
  Content, Links, Search Engine Marketing, SEO
• Give Your Story a Happily Ever After
  Marketing on multiple platforms reveals your storytelling savvy, and it has the potential to make your business more relevant to prospects. But it also demands finesse, consistency, and elements of ...
  Content, Creativity, Marketing Tips, User-Generated Content
• Is Stirring Up Viral Controversy Worth the Risk?
  How far would you go to create the sort of shareable content that goes viral? Would you—for instance—risk your reputation with a video that's almost certain to invite accusations of ...
  Content, Creativity, Reputation Management, Word-of-Mouth
• Four Questions to Ask About Your Inbound-Marketing Response Plan
  So you've developed a groundbreaking inbound content marketing effort that's pulling in prospects in droves! Congratulations! But here's a question: Have you adapted your internal processes to match your prospects' ...
  Content, Content Marketing, Lead Generation, Sales
• Four Tips for Social Media SEO
  You probably optimize the content at your website—but what about SEO for less formal interaction at blogs and social networks? "B2B marketers should be looking to expand the reach of their ...
  Content, Keywords, Search Engine Marketing, SEO, Social Media
• Three Ways to Augment the Effectiveness of Your B2B Content Marketing
  In an age when prospects and clients want product and service information right here right now, B2B marketers have increasingly embraced content marketing to deliver it. According to MarketingProfs' latest study, ...
  B2B Marketing, Content, Content Marketing, Market Research
• Five SlideShare Tips for Getting Your Content Noticed
  You've produced content for your website, blog, and social networks... but why stop there?  Extend your content's reach to SlideShare's 60 million monthly users, who view a whopping 130 million ...
  Content, Creativity, Marketing Tips, SlideShare, Social Media
• How to Choose Stock Images for Your Email Campaigns
  "When you think about your creative content, many factors come into play: your copy, your font choices, the layout and, of course, the images you choose to communicate your message," ...
  Content, Creativity, Email Marketing, Marketing Tips
• How to Defeat Six Fierce Opponents of Compelling Content
  Clear content comes from focus and clear thinking. Unfortunately, focusing on the task at hand is not always easy—nor is clear thinking when you're confronting a nasty set of opponents ...
  Content, Marketing Tips, Writing
• A Seven-Step Road Map for Your Content Marketing
  Getting started on your content marketing is like planning a journey—deciding where to go and how to get there. "Have a roadmap of what you want to accomplish, but plan ...
  Content, Content Marketing, Marketing Tips
• Three Ways to Optimize Your Online Content Program
  "In a world of short attention spans, massive filtering, and the sheer volume of blog articles shooting out every available channel, it's a good idea to have a support system ...
  Content, Keywords, Search Engine Marketing, Search Engines, Web Content
• Three Ways to Make Your Content Search-Friendly
  In a post at the Renegade Search blog, Lindsay Atkinson ponders the clichéd adage that content is king. "I can't say that I'm a fan of using this relatively grating ...
  Content, Marketing Tips, Search Engine Marketing
• Six Ways to Make Your Content Shareable
  Content isn't meant to stay grounded, it's meant to soar across the social Web, says Ann Handley in an Entrepreneur article titled "How to Increase Social Sharing to Generate More ...
  Community, Content, Social Media, Social Networking
• Create Content for Each Stage of the B2B Buying Journey
  Not every potential buyer approaches your business with the same enthusiasm or interest. In a MarketingProfs article, Paul McKeon identifies the four stages of the B2B buying cycle—and how to ...
  B2B Marketing, Content, Lead Nurturing, Sales
• Three Ways to Enhance SEO With Twitter
  "While Google has ended its Realtime Search deal with Twitter, search engines are still using social media sites for ranking purposes," says Jillian Stira at the Scholes Marketing blog. And Twitter ...
  Content, Naming, Search Engine Marketing, SEO, Twitter
• Five Tips for Attaining Editorial Excellence
  People tend to remember the best or the worst, but not so much what's in between those extremes. So, as a marketer, your content should radiate goodness—and not distract with ...
  Content, Marketing Tips, Writing
• The Importance of Relevance: A Cautionary Tale
  "Today I was sad," writes Tara Jacobsen at the Marketing Artfully blog. "I got a message from someone who I like a lot and have been 'friends' with on the ...
  Community, Content, Customer Retention, Email Marketing
• Overcome the Status Quo Barrier Like Malcolm Gladwell
  "Malcolm Gladwell sold millions of copies of his book The Tipping Point, and he made millions of dollars on the concept he wrote about," writes Tim Reisterer at MarketingProfs. "But, ...
  Content, Creativity, Marketing Tips, Writing
• Four Timeless Email Copywriting Commandments
  Any successful email campaign begins with a good offer. But you won't close the sale or earn the click-through if your copy doesn't do its job. For instance: Are you ...
  Content, Copywriting, Email Marketing
• How to Avoid Four Deadly Email Program Sins
  "There are a lot of things that can go wrong with email marketing—broken links, typos, unoptimized images—the list goes on," writes Magdalena Georgieva at the HubSpot blog. But on the ...
  Content, Email Marketing, Marketing Tips, Personalization