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Five Critical Elements in a Successful PPC Campaign
"PPC campaigns can be a costly game when they aren't well-planned and wisely implemented," writes Charles Dearing in a guest post at Brandignity. "So, don't waste your time and money ...
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Should You Optimize for Bing and Yahoo?
It's no secret that Google controls the vast majority of online searches.
Your company obviously optimizes your Web pages for peak Google performance. But there's a catch: Not everyone searches on ...
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What Gardening Can Teach You About Keyword Plans
What can gardening techniques teach you about growing a keyword plan? Quite a lot, it turns out. "When you plant seedlings, you need to plant them in groups according to ...
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Three Ways to Know Your SEO is Working
You've put an SEO program in place—but how can you tell if it's working? "Ultimately, the only factor that determines success is the bottom-line; like any investment, we do not ...
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An Argument Against the Usefulness of QR Codes
We've been talking about QR codes—those slightly out-of-focus, black-and-white squares—for several years now. "Conceptually, this is neat," writes Alexis Madrigal at The Atlantic. "People who are looking at paper but ...
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Three Keyword Pitfalls Sure to Kill Your SEO Efforts
"Doing keyword research is like being a detective: you're always searching for those tiny but valuable clues that decide the fate and future of a case you are handling," writes ...
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Four Tips for Social Media SEO
You probably optimize the content at your website—but what about SEO for less formal interaction at blogs and social networks?
"B2B marketers should be looking to expand the reach of their ...
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Three Ways to Optimize Your Online Content Program
"In a world of short attention spans, massive filtering, and the sheer volume of blog articles shooting out every available channel, it's a good idea to have a support system ...
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Four Vital Areas for On-Page SEO
On-page SEO is critical because it gives search engines an informative snapshot of each Web page—and of your site as a whole.
"Think of these signals like the dust jacket of ...
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Four Tips for Mobile SEO
"Despite some predictions that mobile SEO will be of negligible importance, mobile search has grown 5x in the past 5 years—far outpacing PC searches—and the growth is only set to ...
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An Argument for Content Creation Before Optimization
"Search engines rank individual pages, not your site as a whole," writes Nick Stamoulis at the Search Engine Optimization Journal. "This means that each page needs to be optimized for ...
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How to Evolve With the New Rules of SEO
"Not long ago in the world of online content, the top search engines were a lot like the most popular casinos in Las Vegas," writes Brendan Cournoyer at the Business ...
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Five Ways to Optimize Your Blog
If you don't optimize your blog—or other online content—there's a good chance you're missing out on higher search-engine rankings that could extend your reach well beyond your site's current readership. ...
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Three SEO Tips for Franchises
"In the United States, the franchise industry accounts for almost 40% of all retail sales," writes Dedric Polite at the HubSpot blog. "Unfortunately, many franchise companies with large networks of ...
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Four Mistakes of the SEO Novice
"As you get started in SEO, you'll read a lot about things you should be doing to optimize your website for organic search," writes Marty Diamond at the Diamond Website ...
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How Identifying Negative Keywords Can Lower Costs and Boost Results
"Negative keywords can … refine your keyword list and filter out unwanted traffic for your paid-search campaigns," writes Jill Solomon in an article at MarketingProfs. "Excluding specific words or phrases ...
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Two Key Rules for B2B SEO
"White hat search engine optimization (SEO) principles that apply to B2B online marketing also apply to B2C, but B2B is otherwise a different animal," writes Nick Stamoulis in an article ...
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Five Ways to Search-Optimize Your Images
Ever wonder how much meaningful traffic or links could come your way if you search-optimized your images? The answer might be, More than you'd expect. So writes Michael Gray in a ...
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How to Search-Optimize Your Press Release
Do you optimize all of your online content? Before you say yes, here's a question: When was the last time a press release received your SEO treatment?
"All communications, including press ...
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Four Ways to Search-Optimize Your Site Structure
Just as fixing technical issues at your website is an important part of search engine optimization, notes Joost de Valk in a recent post at the Yoast blog, so, too, ...
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