Keywords

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• How to Fight Offline Decisions That Can Hurt SEO Strategies
  Everyone in marketing "has an opinion about how a website should look, function and complement offline marketing campaigns," says a post at the Resource Nation blog attributed to Geoff Kenyon, ...
  Keywords, Online Marketing, Search Engine Marketing, SEO
• Three Unusual Places Your Keywords Should Go
  You've no doubt optimized your site and marketing materials for top keywords, but have you thought about the influence they can wield in less traditional ways? Consistently optimized messaging across ...
  Content, Creativity, Keywords, Search Engine Marketing
• Four Keys to Finding Better Keywords
  In a recent guest post at It's All About Revenue, Brian Posnanski shares tips on finding just the right keywords to boost standings in search results. "Keywords are the ingredient ...
  Content Marketing, Keywords, Marketing Tips, Search Engine Marketing, Social Media
• Three Ways to Give Your Blog the SEO Treatment
  "Sometimes I hear the sound of crickets when I stumble across certain blogs written by small-business owners," writes Samantha McCormick at the OrangeSoda blog. "At first glance, the content is ...
  Blogging, Keywords, Marketing Tips, Search Engine Marketing, Small Business
• SEO Tips for Bing
  Whether you're a site owner attempting to rank higher in search results, or a Web developer or designer working with a marketing team on a cool new project, it's more ...
  Keywords, Search Engines, SEO
• Four Ways to Gather Intel via Twitter
  "[T]here's more to Twitter than amassing followers and broadcasting your latest news," writes Ryan Holmes at MarketingProfs. "The real-time conversations that fill the Twitterverse offer an abundance of market insight ...
  Brand Ambassadors, Keywords, Marketing Analytics, Measurement, Twitter
• How to Respond When Execs Hound You About Your Search Programs
  "You're sitting at your desk and the email lands in your inbox with a thud," writes Michael Brenner at B2B Marketing Insider. "[S]omeone important in your company just did a ...
  Keywords, Search Engine Marketing, Search Engines, SEO
• Why You Need SEO, Even If You Hate It
  "Heresy alert," writes Jason Amunwa at The Zest blog. "I've been struggling with a dark secret recently; you see, I realized that I really dislike SEO. "To me it's like ...
  Google, Keywords, Search Engine Marketing, SEO
• Google Instant 101
  Still wondering how Google Instant—the new enhancement that shows results as you type—changes search marketing? Well, Google promises to shave 2.5 seconds off each user's search, with the end result ...
  Google, Keywords, Search Engine Marketing
• How to Outbid Bigger Competitors on Google AdWords
  You might think that your small business—say, one with an annual Google AdWords budget of $50,000—has no chance when bidding against larger companies with much deeper pockets. Happily, that just isn't ...
  Keywords, Marketing Tips, Search Engine Marketing, Small Business
• Four Steps to SEO-Friendly Content
  "You have a great website. It has beautiful images, a compelling theme and intuitive navigation, all designed to take eager visitors to complete descriptions of your proprietary products and services," ...
  Keywords, Search Engine Marketing, SEO, Web Content
• Track the Pulse of Top iPhone and iPad Apps
  One of the most frustrating things about the iTunes store is its unintuitive search function. That's why folks have invented new apps like AppsFire for iPhone. It's an application that ...
  Keywords, Market Research, Mobile Marketing
• Five Tools, Four Ways to Find Just the Right Keywords
  In a recent post at the Content Marketing Institute, Elise Redlin-Cook asks the timeless question, "How do you find the best keywords for your audience?" Then she offers some timely advice. She ...
  Keywords, Search Engine Marketing, SEO, Social Media
• How to Build a Content Time Bomb
  When we write for company blogs, we tend to focus on timely information that's meant to be read sooner rather than later. But Rohit Bhargava suggests the creation of "content ...
  Keywords, Small Business, Targeting, Web Content
• 'Fresh Content' Might Not Mean What You Think
  According to Lee Odden, the SEO concept of "fresh content" has been distorted by a convoluted game of telephone—one person giving information to the next, each with his or her ...
  Keywords, Links, Search Engine Marketing
• You Hear What Customers Say, but Do You Know What They Mean?
  In the age of Facebook, Twitter, Foursquare, Urbanspoon and hundreds of other social-networking sites, you have unprecedented, real-time access to the discussions your customers are having with their friends, colleagues, ...
  Keywords, Marketing Analytics, Social Networking
• Want to Get Your Web Video Seen? Do This.
  "It doesn't matter how great your video is," writes Larry Kim in a Pro article at MarketingProfs. "[I]f people don't know it exists, it doesn't have much business value." That ...
  Keywords, Marketing Tips, Search Engine Marketing, YouTube
• Web Tools to Help You Stay a Winner
  With the Internet's speed and rate of growth, who has the time to keep up with everything on it, let alone analyze your website's link structure to see what sites ...
  Google, Keywords, Links, Search Engine Marketing
• A Rose by Any Other Name
  ...will go unnoticed by Google. That's what some search pundits are saying these days: To achieve smooth-and-easy SEO, you need to spell out who you are, plain and simple, for ...
  Keywords, Search Engine Marketing, Search Engines, SEO
• Are We There Yet?
  "We are often asked how long it will take before an optimized website will start showing up in the search-engine results," writes Lauren Hobson at Five Sparrows, "but of course ...
  Keywords, Links, Search Engine Marketing, Search Engines