Keywords

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• Got Analytics?
  "Have you ever been confused about how to use your website analytics and how to maximize the value you get from them?" asks Adrian Mott at the HubSpot blog. If ...
  Keywords, Links, Marketing Analytics, Search Engines
• I Won't Burn This Log!
  Still wondering how people are really using your website? The answer may be closer than you think, reports Jared Spool in a post at the User Interface Engineering blog. Though ...
  Keywords, Search Engine Marketing, Web Analytics
• LinkedIn: Time to Plug and Play
  The rise of search engine optimization (SEO) was a huge change for the marketing profession. But for B2B marketers, there's a new game in town: LinkedIn Search Optimization, or LSO, ...
  B2B Marketing, High-Tech Marketing, Keywords, LinkedIn, Sales
• Stay Trendilicious!
  Looking to make your brand trendier? Get a load of Trendistic, a clear and simple way to watch the ebb and flow of buzz on Twitter. A visit to the Trendistic homepage ...
  Keywords, Social Media, Twitter
• You Can Climb This Pyramid
  Before you start soliciting links and becoming active in online communities, it's best to first ensure that your site's content, structure, and design are in peak condition, Virginia Nussey advises ...
  Keywords, Search Engine Marketing, Web Content, Website Design
• Cheers to a New Year of SEO
  What do bartenders and websites have in common? Both need to be optimized to succeed. So says Jill Whalen in an amusing article at Search Engine Land. She demonstrates how the rules ...
  Keywords, Search Engine Marketing, Website Design
• It's All in How You Say It
  Your own keyword analytics data is the most valuable marketing asset of your company, says WordStream’s Larry Kim in an article at MarketingProfs. The data contained in the keyword report ...
  Google, Keywords, Search Engine Marketing, Web Analytics
• Picture Yourself at the Top
  Major search engines now have their own image-search functions that provide image-search listings in regular Web-search results, writes Pandia Search Engine News in a recent article. And although searchers may ...
  Keywords, Search Engine Marketing, Search Engines
• Yoo-Hoo! Over Here!
  Write good content, you might assume, and the visitors will come. Or will they? "You'd better have more of a strategy than that," says Ian Lurie at the Conversation Marketing ...
  Keywords, Marketing Analytics, Web Content
• Add Some Local Flavor
  When McDonald's launched its specialty coffees earlier this year, its banner ads inviting consumers to "McCafé Your Day" were all over the Web. Great branding, but does such online advertising send ...
  Keywords, Local Marketing, PPC Campaigns, Search Engine Marketing
• Short, Sweet and Digging for Gold
  The purpose of a pay-per-click (PPC) ad, says Nick Usborne, is "to match a thought in a reader's mind and then move that person forward to your landing page with ...
  Copywriting, Keywords, Landing Pages, PPC Campaigns, Search Engine Marketing, Testing
• SEO Will Cure That SOS
  Business owner Fran Murdy presented all the symptoms of full-blown Search Overload Syndrome (SOS), Microsoft's term coined in its recent commercials for Bing, when he fessed up in a forum discussion not ...
  Keywords, Measurement, PPC Campaigns, Search Engine Marketing, SEO
• Good Design Doesn't Just Happen
  Ever wonder how great search results end up that way? Well, in a recent post at the User Interface Engineering blog, Jared Spool says there are no shortcuts to search-result ...
  Keywords, Personas, Scenarios, Search Engine Marketing, Testing, Writing
• Make This List, and Check It Twice
  If you sell products to consumers, the year-end holidays are a make-or-break big deal. So, making sure online buyers find you easily and happily by planning your search strategy ahead ...
  Keywords, Market Research, PPC Campaigns, Search Engine Marketing, Targeting, Web Content
• It Doesn't Have to Be Either-Or
  A question many small businesses face when money is tight is whether to invest in pay-per-click (PPC) search marketing or search engine optimization (SEO). The answer, says Claudia Bruemmer in ...
  Keywords, Marketing Tips, PPC Campaigns, Search Engine Marketing, SEO, Small Business
• How Can I Find the Words?
  In a recent post on the SEO.com blog, Dustin Williams notes that every successful search campaign starts with finding the right keywords. It's important to not rush that precious keyword research, ...
  Google, Keywords, Search Engine Marketing, Targeting
• You CAN Get Satisfaction
  Mick Jagger sang, "I can't get no satisfaction," and that's apparently how many SEM professionals feel about their efforts these days. A recent report from [x+1] found that even though ...
  Keywords, Landing Pages, Search Engine Marketing, Segmentation, Targeting, Web Content
• Peeling This Doesn't Make You Cry
  In an article at the MarketingProfs website,  Mike Volpe explains that SEO is one of the most effective ways to help your customers find you. He compares SEO to a ...
  Keywords, Press Kits, Search Engine Marketing, SEO, Social Media, Website Design
• Slam Dunks and Rebounds
  "At his prime," says Jeff Sexton in an article at FutureNow, "Dennis [Rodman] was pulling down a truly astonishing 18.7 rebounds per game." Impressive indeed, but you'd probably form an ...
  Keywords, Marketing Analytics, Metrics, PPC Campaigns
• Make it Short and Sweet
  "If you thought saying something useful in 140 characters on Twitter was hard work," says Nick Usborne in an article at MarketingProfs, "good luck with the 95 characters you have ...
  Copywriting, Google, Keywords, Landing Pages, Small Business