Promotions

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• B2B Direct Mail: Four Tips for a Healthy ROI
  In a recent article at Chief Marketer, Beth Negus Viveiros argues that leaving direct mail out of your B2B marketing mix might be a big mistake—even in the digital age. "Done the right ...
  B2B Marketing, Direct Marketing, Promotions, ROI
• Three Cross-Sell and Up-Sell Tactics to Boost Email Marketing ROI
  "It's an old adage," writes Amanda Hinkle in an article at MarketingProfs. "Driving increased sales from your current customers is easier than acquiring new customers." And yet, it's an old ...
  Email Marketing, Promotions, ROI, Sales
• Facebook Promotions: Do's and Don'ts
  It can be amazingly confusing to run a contest on a Facebook Page. But breaking any Facebook Terms may result in your page being shut down—so you have to step ...
  Facebook, Promotions, Web Copy
• Five QR-Code Marketing Mistakes and How to Fix Them
  Marketers remain bullish on the potential of QR codes, but a Temkin Group study in April found that only 24% of US adults are actually using them. So notes Dan ...
  Customer Engagement, Digital Marketing, Promotions
• Are Promoted Tweets Right for Your Small Business?
  "You may have heard that Twitter has rolled out advertising," writes Dan Slagen at HubSpot, "but what you might not know is that it's being targeted to small businesses." While ...
  Promotions, Social Media, Social Networking, Twitter
• How to Build Email Lists With Social Media
  Using social networks like Facebook and Twitter to grow your email list might be a task that's easier said than done. "[E]ven your most dedicated fans and followers will likely not ...
  Email Lists, Marketing Tips, Promotions, Social Media
• How to Get the Best Deal From Your Participation in Local Deals
  "Local deals. Daily deals. Group-buying deals," writes Amy Fowler at MarketingProfs. "Call them what you will, but they're all the same thing: a very expensive form of marketing that can ...
  Customer Relationships, Local Marketing, Promotions, Social Media, Testimonials
• Signup Forms: More, Not Less, Boosts Results for a B2B Service Provider
  This February, copywriting coach Chris Marlow sent out an email promoting a free webinar. At the webinar signup page, recipients encountered a form that required more than the usual amount ...
  B2B Marketing, Lead Generation, Promotions, Sales
• What to Do Today, This Week, This Month to Boost Your Client List
  Did your marketing team slow down a bit during the dark days of January/February? If so, they probably weren't alone. Once peak marketing seasons ebb, "many companies stop their marketing ...
  B2B Marketing, Customer Relationships, Email Marketing, Promotions, Sales
• Four Ways to Determine How Well Your Holiday Emails Worked
  You may still be a bit worn out from a crazed holiday season, and you might not want to think about in-depth analysis and reporting. But, as Kelly Lorenz of ...
  Email Campaigns, Email Marketing, Promotions
• Low-Cost Ways to Boost App Sales
  We've mentioned that you can draw traffic to paid mobile applications by creating a free "lite" version. Once users deem it useful, they may be happy to pay for the ...
  Customer Engagement, Promotions, Social Media
• How to Battle the Downturn With Foursquare
  "I think Foursquare is a hugely untapped and powerful little tool for small-business marketing," writes Wendy Kenney at the 23Kazoos blog. "Especially if you own a business that requires customers ...
  Pricing, Promotions, Social Media
• How Chick-Fil-A's Email Offer Brought Customers Into Stores
  In a post at the Bronto blog, Julie Waite says you may know Chick-Fil-A recently introduced a Spicy Chicken Sandwich. "What you may not have heard," she notes, "was that ...
  Email Marketing, Promotions, Targeting
• Cut the Loopholes
  Knowing that Hilton Hotels offers a best-rate guarantee, Hilton HHonors member Randall Gellens booked a room in Rome at the lowest available rate of €168. When he found a better ...
  Blogging, Customer Satisfaction, Promotions, Small Business, Websites
• Would You Like a Tattoo With That?
  "Hoping to keep its 119 rooms filled," writes Hugo Martín at the Los Angeles Times, "Hotel Erwin on Venice Beach is offering an unusual promotion for its countercultural clientele: an ...
  Pricing, Promotions, Recession
• That's Amore!
  Not long ago, a MarketingProfs colleague in Orange County, California, ordered an extra-large pizza from Gina's Pizza and Pastaria—a small, local chain known for its high-quality ingredients. When he went ...
  Customer Experience, Customer Satisfaction, Promotions, Small Business
• Baby, You Can Tweet My Car
  Last month, talk of Volvo invaded the blogosphere when the company embedded live Tweets into a YouTube banner ad for its XC60 model. The feed kept viewers abreast of live ...
  Interactive Marketing, Promotions, Social Media, Social Networking, Twitter, YouTube
• You Too Can Tweet, Part II
  In last week's installment, we offered step-by-step tips to get you tweeting on Twitter. This week, we offer a few more advanced steps to take, based on Jim Sterne's advice ...
  Interactive Marketing, Promotions, Social Media, Twitter
• Start It Off With a Bang!
  As the calendar page flips to a new year, now is the perfect time to re-evaluate and refine your search campaigns' lead gen capabilities. In a new MarketingProfs article, William ...
  Keywords, PPC Campaigns, Promotions, ROI, Search Engine Marketing, SEO