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Four Commandments of SEO
A note to our
readers: MarketingProfs has decided to cease publication of the
Get to the Po!nt (GTTP) newsletters, and this issue of the Search Marketing
GTTP is the last you'll be receiving. We ...
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Should You Optimize for Bing and Yahoo?
It's no secret that Google controls the vast majority of online searches.
Your company obviously optimizes your Web pages for peak Google performance. But there's a catch: Not everyone searches on ...
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Don't Let Negative Word-of-Mouth Hamper Positive SEO
"Word-of-mouth is not what it used to be," writes Bob DeStefano in an article at MarketingProfs. "Just 10 years ago, upset customers, or raving fans, could spread their opinion about ...
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Google's Top SEO Tips for Startups
As SEO credibility goes, it doesn't get much better than Google's Developer Programs Tech Lead Maile Ohye. In a 10-minute video, she adopts the role of a consultant to deliver ...
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Three Ways to Keep Your Search Rankings Healthy
As Google continues to personalize search results, the data you see in ranking reports might not mean what you think. Why? They only tell you what rankings would look like ...
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Three Digital Marketing Initiatives That Complement Your SEO Program
"While SEO will always be a good bet for generating long-term value," writes John-Henry Scherck at Renegade Search, "it doesn't necessarily have to be the only aspect of a good ...
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Three Tips for Spotting an SEO Scammer
As a relatively new discipline that explores new territory and aims for a moving target, SEO can feel like a ride through the Wild West. We even use lingo like ...
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Basic Tips for Optimizing Your YouTube Videos
Businesses use YouTube to host video in the hope they'll turn up in search results, expand their audience, and generate leads, says Mike Hanbery at Webolutions.
"Simply uploading a video, however, ...
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Three Backlinking Mistakes to Avoid
A strong SEO program relies on backlinks—links to your website from external sources. "Those backlinks signal to search engines how influential and relevant your business is online," writes Chris Sheehy ...
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Five Steps to Improved Local Search ROI
"Local search is one of the fastest growing categories of online advertising, expected to increase as much as 10% per year through 2015," writes Jon Schepke in an article at ...
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Three Ways to Know Your SEO is Working
You've put an SEO program in place—but how can you tell if it's working? "Ultimately, the only factor that determines success is the bottom-line; like any investment, we do not ...
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Three Keyword Pitfalls Sure to Kill Your SEO Efforts
"Doing keyword research is like being a detective: you're always searching for those tiny but valuable clues that decide the fate and future of a case you are handling," writes ...
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How to Discover an SEO Cheater in Your Midst
When you're thrilled with the results your SEO program generates, you might not ask many questions about how it's done—and let potentially problematic practices go undetected until it's too late. ...
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Four Tips for Social Media SEO
You probably optimize the content at your website—but what about SEO for less formal interaction at blogs and social networks?
"B2B marketers should be looking to expand the reach of their ...
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The Case for Hiring an SEO Agency
Should you conduct search engine optimization in-house, or should you hire an outside agency to do the heavy lifting? It's a question you've probably asked your team before—and each solution ...
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Three Ways to Enhance SEO With Twitter
"While Google has ended its Realtime Search deal with Twitter, search engines are still using social media sites for ranking purposes," says Jillian Stira at the Scholes Marketing blog.
And Twitter ...
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Four Questions to Ask About an SEO Agency
Adam Singer has heard his share of unimpressive SEO agency pitches over the years. "When reviewing their plans I'm frequently amused by just how ignorant many are to a truly ...
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How One Company Fought a High-Ranking 'Scam' Search Result
Writing at the Daily SEO blog, Brian Patterson highlights a problem many companies are starting to encounter: "As you began to type our client's brand name into Google Search, Google ...
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The Importance of Quality Content to Search Optimization
"Not too many years ago, content was produced by analysts, researchers, writers and journalists who spent a great deal of time developing well-written, thoughtful and provocative material," writes Joellyn Sargent ...
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Four Vital Areas for On-Page SEO
On-page SEO is critical because it gives search engines an informative snapshot of each Web page—and of your site as a whole.
"Think of these signals like the dust jacket of ...
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