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Nonprofit Benchmarks: Email, Social, Audience, Fundraising [Infographic]Vahe Habeshian
Online nonprofit fundraising is on the rise, with explosive growth in sustaining gifts and a larger audience of supporters reached via social networks, according to an analysis of leading US ...
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Five Common Errors in Marketing-Performance Evaluation and MeasurementJonathan Lewis
Although the exponential increase in the availability of customer and business data has enhanced our ability to measure success, it has also increased our chances of misunderstanding and misinterpreting it. ...
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Driving Direct Sales With Social MediaDavid Klein
Although social media is a relatively new marketing channel, there is fairly strong consensus that it can help with business growth. What few people realize, though, is that you can ...
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Four Lessons From the Co-Founder of OfficeMax [Slide Show]Christian Gulliksen
As co-founder of OfficeMax, Michael Feuer learned a thing or two about launching and running a successful company. Here are four of his invaluable lessons on empowering your employees, building ...
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Strategy First When Integrating Social Media and Direct MarketingDebra Ellis
The path to social-media success is filled with sinkholes that cost you time and relationships. Clearly defining your plan, documenting the process and details, and revising the plan as needed ...
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Go Shopping: It's a Cool Way to Check Out the Competition
You spend a lot of time ensuring the best-possible experience for every customer purchasing your product or service. You've trained a friendly, knowledgeable staff, and you use customer feedback—both positive ...
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Three Key Investments for Improving Marketing Effectiveness and AccountabilityLaura Patterson
Over half of the responding companies to a recent survey indicated that the biggest barrier to an effective measurement strategy is a lack of budget and other resources; fewer than ...
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Tips for Comparing Your Site to Competitors: Do You Stand Out?
In a post at the SEOmoz blog, Laura Lippay asks, "What makes your site different? Remarkable?"
Stumped? Well, one great way to determine how your site stacks up against the competition is ...
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7 Key Steps to Turning Your Big Idea Into a Big SuccessMike Sprouse
If you're passionate about something and you have an idea that just won't go away, now is the time to explore it and to make something remarkable happen. Here are ...
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How to Be Successful With New Web InitiativesChristian Shea
One of the traps that many organizations fall into when launching a new Web initiative is putting the focus of the project on new technology or new functionality. Instead, you ...
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Marketing-Performance Measurement Yields Competitive Advantage
Companies that have fully embraced marketing-performance have marketing organizations that make a more positive impact on business—and are more likely to be market leaders—according to a study conducted by CMG ...
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How Do You Measure Your Social Efforts?
How do you know whether your social media efforts are bearing fruit? The answer, according to Katie Paine, is to create benchmarks against which to measure your efforts.
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Don't Compare Apples and Oranges
In a post at the Email Experience blog, Spencer Kollas argues that marketers shouldn't spend their time worrying about the rates other companies achieve with their email programs. The reason, ...
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Benchmarking: A Best-Practice for Improving Marketing Performance (Part 2)Laura Patterson
Knowing what to improve and by how much is vital to establishing realistic performance targets and metrics.
This two-part article discusses how to use benchmarking to assess your organization's performance and ...
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C'mon: If You Show Me Yours, I'll Totally Show You Mine
While you know you shouldn't measure the success of your email marketing programs against results achieved by other businesses, learning about average open, click-through and conversion rates can be a ...
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Benchmarking: A Best-Practice for Improving Marketing Performance (Part 1)Laura Patterson
CEOs and CMOs are interested in seeing marketing organizations improve their performance in two key areas: effectiveness (the ability to produce the desired result) and efficiency (reducing waste). The economic ...
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Time to Audit Your Ambition
"During your annual planning ritual do you study and analyze the current situation in your market and then move on straight to setting your goals?" asks Dan Herman in an ...
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Cool Open-Rate Stats
Even if your email campaigns meet goals and deliver great ROI, you probably wonder how you compare to industry standards. If so, you’re going to love the spreadsheet in a ...
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Average, Schmaverage
In a post at the Email Insider blog, Jordan Ayan writes that he inevitably receives a basic query when he speaks at conferences: "What is the average [fill in the ...
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How to Make Your Email Program More Productive in 2008Reggie Brady
If you haven't done it yet, now is the perfect time to map out plans for your email program. Any changes you might make in the first few months of ...
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