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Five Ways to Quickly Build Backlinks (and Get Relevant Traffic)by C. WiseIf you're a small business, building backlinks to your website can be an effective way to gain traffic and increase revenue—no matter what your industry. Here are five ways to ...
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What I Did Right: How I Averaged 80 Comments and 135 Tweets in My First Week of Bloggingby Lisa PetrilliMy first-ever two blog posts have received 159 comments and have been tweeted 272 times. I'm simply stunned. But my foray into blogging has shown me that it can be ...
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Measuring What's Meaningful in Social Media
by Mack CollierHow do you measure the effectiveness of your social media efforts? Many companies are not properly tracking the right metrics. Or they are tracking the right metrics but aren't applying ... -
Trust Agents: The New Digital Nativesby Chris Brogan, Julien SmithWhat are so-called Trust Agents? Trust Agents have established themselves as non-sales-oriented, non-high-pressure marketers. They are digital natives using the Web to be genuine and to humanize their business. They're ...More articles on Blog Comments, Collaboration, Community, Customer Behavior, Networking, Social Media, Social Networking
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How To Generate Blogger Buzz: Eight Proven Tipsby Kimberly SmithFor those accustomed to traditional PR, the blogosphere seems an entirely different beast—but one that has the potential to turn your message into a viral sensation. The following eight tips ...More articles on Blog Comments, Blogging, Creativity, Humor, Personalization, Public Relations, Targeting
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Why All the Talk About Dog Food?by Aaron StroutHave you ever heard the expression "eat your own dog food"? It's a concept that essentially means that one is "walking the talk," or leading by example. Many companies have ...More articles on Blog Comments, Community, Customer Engagement, Customer Relationships, Social Media, Social Networking
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Why You Are Unpopular Online: Six Ways to Doom Your Community-Building Effortsby Mack CollierCompanies are increasingly looking to create vibrant and healthy online communities for their businesses. But many companies are seeing their efforts fail or produce flat results. Here are six reasons ...More articles on Blog Comments, Community, Customer Engagement, Customer Relationships, Facebook, Social Media, Social Networking, Twitter, Value Propositions, Word of Mouth
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Four Reasons Why You Should Be Obsessed With Your Blog's Trafficby Mack CollierWhen a company launches a blog, it wants to know all it can about the traffic coming to the site, particularly the amount of traffic. But is traffic volume the ...
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Honest to Blog: 5 Tips For Developing a Corporate Blogging Policyby Kimberly SmithThe key to a corporate blog's success lies in a company's ability to earn the trust of its readers, and a well thought out blogging policy can provide the necessary ...More articles on Blog Comments, Blogging Policy, Blogging Strategy, Corporate Blogging, Feedback, Marketing Tips
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Seven Steps to a Successful Marketing Blogby Connie ReeceHow do you start from scratch yet create a top-ranked marketing blog in less than a year? If the author had anything close to a foolproof formula, she'd be making an ...
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Blogging Baby Steps: How to Join the Conversation Without Starting Your Ownby TJ McCueThere is a healthy respect and fear-factor surrounding the blogosphere, een for those of us with some background in online community building. So let's start with some baby steps. Step ...
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Eight Easy Ways to Grow Your Blogby Mack CollierThe social media landscape over the last year or so has changed dramatically. Companies that were once skeptical about tools such as blogs are now blogging or considering starting one. ...
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The Dark Side of Blogging: Warnings From Leading Bloggersby Michael StelznerMany businesses and individuals have leaped blindly into the blog pool. Countless bloggers have found the water a bit too chilly and have abandoned blogging altogether. Still others are barely ...
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Eight Ideas for Revitalizing Your Company Blogby Mack CollierAfter hearing all the buzz about blogs and how popular they are becoming, your company decided to dive into the blogging waters. But that was months ago, and even though ...
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Brand Marketers, Meet Social Networks: Building Communities Without Jeopardizing Your Brandby Joe LichtenbergConsumer-generated reviews. Blogging. MySpace. Viral marketing. There's no doubt about it, Web 2.0 is booming. And it's putting the power of the Web into the hands of individuals. At the ...More articles on Blog Comments, Blogging, Branding, Customer Relationships, Social Media, Social Networking, Web 2.0, Word of Mouth
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The 12 Tenets of Social Media Marketing (and Why You Need to Learn Them)by BL OchmanThe delicate relationship between management and marketing is a dance roughly akin to that between fox and hen, but with far less goodwill. To management, you're only as good as ...
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Seven Lessons From a Blogging Yearby Ann HandleyChief Content Officer Ann Handley takes a look back at the blogging year that was for the MarketingProfs Daily Fix blog—and the lessons learned from launching a group blog for ...
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Ten Steps to Starting a Company Blogby Mack CollierMore articles on Blog Comments, Blogging Policy, Blogging Strategy, Corporate Blogging, Market Research
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Ten Steps to Starting a Company Blogby Mack CollierBlogs are continuing to grow in popularity, and they are no longer merely a way for angst-ridden teenagers to express themselves. Today, progressive companies are communicating with bloggers in their ...More articles on Blog Comments, Blog Monitoring, Blogging Policy, Blogging Strategy, Corporate Blogging, Customer Engagement
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What's Your Google Identity?by William ArrudaTo be successful today, you must have a clear and compelling online identity. People are googling you and making decisions about you from what Google reveals. Whether you are an employee ...
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