Creativity

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• Clearing the Clutter—How Busy Marketers Can Get Things DoneStephan Spencer
  Marketers, by the very nature of their job function, must juggle numerous campaigns, a range of portfolios, multiple channels, and various corporate, political, and personnel issues—all simultaneously. Do you have multiple ...
  Creativity, Management, Time Management
• Three Ways (and a Free Flash Gadget) to Get Godzilla Ad IdeasSteve McNamara
  Here are three new ways for you, and your creative team, to trigger some gigantic ideas.
  Advertising, Creativity, Customer Engagement, Product Marketing, YouTube
• Make Money—Practice Social ResponsibilityDenise Shiffman
  Conventional wisdom would have many executives believe that social responsibility is in conflict with revenue and profit growth. It's true: A company's responsibility is to increase profits. Yet social responsibility ...
  Collaboration, Creativity, Green Marketing
• Case Study: How an Online Retailer Grew Revenue 161% Year over YearJennifer Natsu
  The Sideways Wine Club, launched in April 2005, improved sales 161% year over year through July 2006, despite the fact that most online wine marketers experience an average visitor-to-buyer conversion ...
• The Problem of Defining Professional Services Marketing ExpertiseSuzanne Lowe
  It appears that these differing expectations, and the evolution of the role of professional services marketer, have begun to fall into two distinct camps, both of which are grounded in ...
  Creativity, Customer Experience, Customer Satisfaction, Services Marketing, Thought Leadership
• 'What's Your Mantra?'Roger von Oech
  Recently, the author has heard the term "mantra" used much more in a business context, as in a "guiding principle" that inspires you to do whatever special things you do. ...
  Creativity, Marketing Inspiration, Marketing Smarter
• When Work Becomes Fun and Games: The Marketer's DilemmaSusan Solomon
  Rejecting corporate games is risky, especially for marketers who need to be—and should be— team players. The author writes from many years of experience engineering scavenger hunts through Disneyland and ...
  Collaboration, Creativity, Management
• Five Positive Thoughts That Will Turbocharge Your Writing (and How to Channel Them)Daphne Gray-Grant
  Creativity, Marketing Tips, Writing
• Case Study: How a Small Specialty Software Company Got on Fortune 100 Companies' Radar ScreensElaine Fogel
  A software company in rural Montana was able to acquire major pharmaceutical company accounts and increase tradeshow traffic 300% by developing and promoting the educational content that its target industry ...
• Note to CMO: A Good Story, Well Told—Screenwriting and MarketingStephen Denny
  Writing a compelling story is the inner game of marketing and is often the exclusive realm of your creative agencies. The client scowls during the presentation, asks if the logo ...
  Creativity, Marketing Inspiration, Writing
• Killer Web Content: Make the Sale, Deliver the Service, Build the BrandGerry McGovern
  Do you have the killer instinct? A small percentage of Web content really makes a difference. It makes the sale, delivers the service, and builds the brand. This is the killer ...
  Creativity, Keywords, Web Copy, Websites, Writing
• Marketing When YOU Are the ProductAbhay Padgaonkar
  Marketing professionals widely use the 4 Ps for marketing a product. But how do you market yourself when YOU are the product? How do you make your own accomplishments believable?
  Creativity, Job Search, Marketing Inspiration, Services Marketing
• Four Low-Cost Web Marketing StrategiesEileen Cruz Coleman
  Creativity, Keywords, Marketing Strategy, Online Marketing, PPC Campaigns, Web Analytics, Writing
• Your Baby's Ugly... and You've Got Bad BreathStephen Baker
  It takes an incredible amount of intense drive, determination, and a strong ego to breathe life into a business and create products from scratch, but it's also that same ego ...
  Creativity, Marketing Plans, Small Business
• The Myth of the Elevator SpeechDoug Stern
  Most people who ask "What do you do?" aren't signing up for the lecture, so don't give it to them.
  Creativity, Marketing Challenges, Marketing Smarter
• What's an Apt Metaphor for Your Company?Roger von Oech
  Here's a challenge to you: What is your company like? What metaphors would you use to describe your organization? And: what would your colleagues say?
  Creativity, Marketing Challenges, Marketing Inspiration
• Seven Ways to Overcome TDD (and Boost Response Rates)Lee Marc Stein
  Copywriting, Creativity, Direct Marketing, Email Marketing
• Five Positive Thoughts That Will Turbocharge Your Writing (and How to Channel Them)Daphne Gray-Grant
  A few weeks ago the author penned a popular article here on how negative thoughts can sabotage your writing. This week, she looks at the mirror image of the topic. Read ...
  Creativity, Marketing Inspiration, Writing
• To Innovate—Break a RuleThomas Ordahl
  Innovation seems so unmanageable—more akin to the artist searching for a muse than a business process. We dive into the "fuzzy front-end" of product development hoping that by talking to ...
  Creativity, Marketing Inspiration, Marketing Smarter
• Innovation in Industry: Why 1981 Lessons Are Still RelevantRoger von Oech
  The business conference season is in full bloom this month, and you've probably noticed that many of these get-togethers are focused on the current hot topic of corporate innovation. ...
  Creativity, Customer Engagement, Public Relations, Social Media