Creativity

Topics » Articles » Creativity

• PR Persuasion: It's All About the Story—and PositioningFord Kanzler
  Whether you're attempting to position a company or product as a category leader, gain permission from a community to make changes, or push a law through the legislature, PR needs ...
  Creativity, Positioning, Public Relations, Writing
• An 'Idea Journal': Better Ideas, Brain RAM UpgradePaul Williams
  The first and best tip I can offer to anyone wanting to be more creative and innovative is to start carrying and Idea ... Something to write your ideas on ...
  Content, Creativity
• The New Postal Rate Hike: Anything but SimpleDave Lewis
  New postal rates were implemented last month. But the rate hike is not just a normal increase across the board. Instead, there is a tangle of new regulations that will ...
  Creativity, Direct Marketing, Marketing Challenges
• Creativity Magic, Secrets RevealedPaul Williams
  We marketers are problem solvers. Our role is to support companies, clients, and customers by solving their business problems. We're asked to help drive sales, increase traffic and build These ...
  Content, Creativity
• Round Three of the MarketingProfs Book Club: Q&A With 'Made To Stick' AuthorsChristina "CK" Kerley
  With spring comes not only a new season but a "sticky" new segment. Book Club is back for "Round Three" with the hottest book of the year, "Made To Stick" ...
  Advertising, Creativity, Public Speaking
• It Starts with a QuestionLewis Green
  Wouldn't it be cool With that question leading the way, 18-year-old Ben Kaufman founded , named for his two dogs, in 2005. The To create a "funky product development firm ...
  Content, Creativity
• Job Market Secrets: Seven Tips for Acing the Million-Dollar Interview QuestionDebra Feldman
  That nerve-wracking question can come near the beginning of an official job interview or sneak up before the meeting is about to close. But poised executives are always ready to ...
  Career Management, Creativity, Job Search
• Two Approaches to Writing Web PagesNick Usborne
  There are two distinct ways to approach the writing of a Web page... at least, according to this author. Here they are.
  Copywriting, Creativity, Web Copy, Writing
• Creativity at Work: Why It's Important and What It TakesBrian Beatty
  Creative accounting is certainly an ill-advised proposition, but in most other areas of business, from manufacturing to marketing to management, creative thinking often represents your most valuable, viable opportunity to ...
  Ad Copy, Creativity, Customer Engagement, Marketing Inspiration
• How Web Widgets Help With Viral MarketingRoger Cauvin
  A Web widget is a mini tool—a chunk of code that people can insert in just about any Web page to perform a specific function. Usually, Web widgets are snippets ...
  Blogging, Creativity, Social Networking, Videos, Word-of-Mouth
• How to Establish Sales CredibilityJeff Thull
  Creativity, Customer Relationships, Lead Generation, Lead Nurturing, Marketing Tips, Sales
• Marketing via Stories: The Selling Power of Narrative in a Conceptual AgeAndrea Learned
  As "A Whole New Mind" author Daniel Pink puts it, we have entered a new era: a less linear "conceptual age." As we live our personal lives with a better ...
  Brand Awareness, Creativity, Customer Engagement, Writing
• Case Studies With Kick: How to Write an Insight-Based Case StudyMark Levy
  Case Studies, Creativity, Writing
• Starbucks at the Crossroads: Disruption JunctionPaul Paetz
  Most marketers have heard by now of the kerfuffle about an internal memo, leaked through a popular Starbucks fan blogsite, penned by Starbucks Chairman Howard Schultz. The blogosphere is abuzz ...
  Creativity, Customer Experience, Pricing, Social Media, Word-of-Mouth
• First National Bank of Cappuccino? The Experience Economy Gathers SteamMartin Thoma
  Jim Carville popularized the phrase "It's the economy, stupid" in the first Clinton presidential campaign. For the savviest brand managers and customer service organizations, now "It's the experience, stupid."
  Creativity, Customer Experience, Marketing Inspiration
• Knowing Your Client's Connections Can Increase Your ReferralsPaul McCord
  Community, Creativity, Marketing Tips, Referrals
• Round Two of the MarketingProfs Book Club: Q&A With Al and Laura RiesChristina "CK" Kerley
  We're back for another round, bookworms. And in this segment we're discussing branding with the brand masters themselves: the inimitable Al and Laura Ries. What will we be doing this segment? ...
  Brand Awareness, Brand Positioning, Branding, Creativity
• Six Classic Mistakes Email Newsletters MakeMark Brownlow
  A lot has changed in marketing since 2002, but some principles still hold true. This MarketingProfs Classic, originally published January 22, 2002, is a timeless look at the mistakes email ...
  Creativity, Customer Relationships, Email Marketing, Email Subject Lines, Newsletters, Permission Email Marketing
• Six Ways to Prepare Better Collateral for Sales TeamsJonathan Kranz
  Collaboration, Creativity, Lead Generation, Marketing Tips, Print Collateral, Sales
• Three Sales Leadership Challenges That Prevent Sales Force SuccessJeff Thull
  Creativity, Management, Pricing, Sales