Creativity

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• Leapfrogging for Success: Change the Game via InnovationEvan Gerber
  Marketers these days find themselves increasingly squeezed between a big rock and a very hard place: Their mandate is to demonstrably improve ROI, with reduced budgets, while communicating with skittish ...
  Brand Positioning, Creativity, Customer Behavior, Google, Marketing Budgets, Recession, Social Media, Social Networking
• Commercial Break: Trust Condoms, One Love
  In this regular Daily Chirp feature, William Arruda shares some of his favorite television ads. And he offers up a lesson for how the ad relates to your personal brand. ...
  Advertising, Creativity, Personal Branding, Television, Videos, YouTube
• Marketing Addictionary: 'Emalfeasance'
  Emalfeasance (noun): A particular kind of guilt caused by a pile of unanswered email.
  Copywriting, Creativity, Email, Humor, Twitter
• Air New Zealand Baring It All
  Airline travel of late has become decidedly less of a joy. Planes are crowded and passengers are nickel-and-dimed at nearly every opportunity—for bottles of water, blankets, checked baggage, and so ...
  Advertising, Creativity, Videos, Word-of-Mouth, YouTube
• Commercial Break: Honda's 'Cog'
  In this regular Daily Chirp feature, William Arruda shares some of his favorite television ads. And he offers up a lesson for how the ad relates to your personal brand. ...
  Advertising, Creativity, Personal Branding, Television, Videos, YouTube
• Keepin' It Real
  With the widespread use of technical lingo—words like segment, list, database—sometimes it's easy for email marketers to forget about the actual human being on the other side of the Send ...
  Creativity, Customer Engagement, Email Marketing, Writing
• Marketing Addictionary: 'Headfake'
  Headfake (noun): A situation in which you are familiar with a person's online avatar picture, which gives you an inaccurate idea of how that person appears in real life.
  Creativity, Humor, Twitter
• Three Ways to Personalize Your Email Marketing: Remember Who You're Talking toKaren Talavera
  Sometimes we get so caught up in the procedural logistics of email marketing that we forget we're communicating with real people. We think in terms of lists, databases, target audiences, ...
  Creativity, Direct Marketing, Email Marketing, Personalization, Testimonials, Writing
• Commercial Break: Nestle's Sweet Dreams You Can't Resist
  In this regular Daily Chirp feature, William Arruda shares some of his favorite television ads. And he offers up a lesson for how the ad relates to your personal brand. ...
  Advertising, Brand Positioning, Branding, Creativity, Personal Branding, Videos, YouTube
• 25 Ways to Build Trust (and Sales!) with Customer Success StoriesCasey Hibbard
  Capturing the experiences of your most successful customers not only boosts your credibility but also educates buyers and shows them the payoff of your solutions. Here are 25 ways to ...
  Case Studies, Creativity, Customer Relationships, Customer Satisfaction, Testimonials
• Living in Exponential Times
  Because we've grown so accustomed to the steady, incremental flow of new technology and information, we might lose sight of how dramatically it has changed, and will continue to change, ...
  Creativity, Marketing Inspiration, Videos
• Tear Down Those Walls!
  "It's not news to anyone in our industry that we're having to take on changes of tectonic proportions," Gavin Hilton says in a recent post at the RAPP Blog. The ...
  B2B Marketing, Collaboration, Creativity, Customer Experience
• Email Marketing Success Is All About the Value of ContentSteve Adams
  A great-looking email template is important for establishing credibility and brand recognition with readers; but, as the old saying goes, never judge a book by its cover. The same mentality should ...
  Creativity, Email Marketing, Marketing Smarter, Thought Leadership, Writing
• Why Didn't I Think of That?
  Whether creating content for email campaigns or newsletters, you might experience writer's block. Hey, it happens to the best of us. Sometimes, you just run out of ideas. But consider this: ...
  Collaboration, Creativity, Email Marketing, Writing
• Commercial Break: The Softer Side of Sears
  In this new Daily Chirp feature, personal-branding guru William Arruda digs into his vast collection of classic TV advertisements and teases out a related lesson for modern-day personal branding. First ...
  Advertising, Brand Awareness, Brand Positioning, Branding, Career Management, Creativity, Personal Branding, Television, Videos, YouTube
• Marketing Addictionary: 'Mobsmacked'
  Mobsmacked: (adjective) That stunned feeling you get when your marketing efforts worked TOO well, and you can't keep up with customer demand.
  Creativity, Customer Acquisition, Customer Experience, Customer Relationships, Customer Satisfaction, Customer Service, Humor, Twitter, Writing
• Case Study: How a New-Product Launch via Facebook Resulted in Immediate Sales, Ongoing Consumer RelationshipsKimberly Smith
  At a fraction of the cost of traditional media, 3M Canada not only generated immediate sales and new excitement around its Scotch Tape brand but also gathered invaluable intelligence about ...
• This Is Your Brain on Twitter
  Earlier this month, a doctoral student developed a way to post messages on Twitter using only the mind. The discovery could be a lifeline for people with paralysis, offering them ...
  Creativity, Social Media, Twitter, Videos
• Exit Laughing
  Like most of us, Elaine Fogel enjoys a good joke. And in a post at the MarketingProfs Daily Fix blog, she points to an irreverent advertisement that puts the subject ...
  Creativity, Customer Experience, Marketing Inspiration, Videos
• It's Not All About Business, OK?
  A lot of CEOs seem to shy away from blogging. And a lot of PR teams keep asking, "Why?" Actually, it's understandable: the head honcho must always represent the entire ...
  B2B Marketing, Corporate Blogging, Creativity, Writing