Creativity

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• Marketing Addictionary: 'Social Notworking'
  Social Notworking: (noun) The pursuits of those who spend their workday on Twitter.
  Copywriting, Creativity, Social Media, Social Networking, Twitter, Writing
• Haters Make Lovers Love You Even More
  In a post at the Brains of Fire blog, Spike Jones tells the story of Pizzeria Delfina, a San Francisco establishment that chose not to ignore its one-star reviews at ...
  Creativity, Customer Experience, Customer Satisfaction, Marketing Inspiration
• I'm Too Sexy for My Shirt
  Abercrombie & Fitch has built a youth-oriented brand around racy images of shirtless men and scantily clad women, often photographed in provocative poses. Subscribers to the clothier's email campaigns are ...
  Brand Awareness, Creativity, Email Marketing, Email Subject Lines
• I Totally Made That Up
  If you hear some slang you don't recognize, you can always visit the Urban Dictionary, where users provide, and vote on, correct definitions. Now, Addictionary is putting a playful spin ...
  Creativity, Customer Engagement, Marketing Inspiration, Websites
• The Cinema of Schadenfreude
  Few of us have kind words for the Fortune 500 CEOs who lived it up while the value of their companies, and our 401(k)s, imploded. And with a trio of ...
  Creativity, Marketing Inspiration, Videos
• Join the Pep Squad
  As we continue to feel the adverse effects of a global recession, it's only natural to feel a sense of defeat. "Giving up the ghost is a real option," says ...
  Creativity, Economic Crisis, Management, Marketing Smarter, Small Business
• Throw the Curve!
  In his roles as a successful blogger and an executive at Ogilvy, Rohit Bhargava works on both sides of the public-relations equation. The juxtaposition gives him a unique perspective on ...
  Creativity, Public Relations, Small Business
• Win Through a Social Contract: Use Teamwork to Create Value, Develop New Strategy, Iterate Quickly, and ImplementNilofer Merchant
  People succeed together because they share a unified sense of purpose and a common vision for what they need to do. This unified sense of purpose comes from core beliefs. Core ...
  Collaboration, Creativity, Marketing Strategy, Word-of-Mouth
• The Chart to the Rescue
  When gas prices spiraled toward the stratosphere, car-rental companies saw a distinct change in their customers' reservations strategies. Chris Payne, Dollar Thrifty's senior manager of corporate communications, offered this explanation ...
  Creativity, Economic Crisis, Marketing Inspiration, Marketing Smarter
• Make the Most of Your Spots
  Like most of us, Christina Kerley (a.k.a. CK) will admit that she uses her digital video recorder to whiz past commercials on recorded programs. "So when I find a commercial ...
  Creativity, Marketing Inspiration, Social Media
• Bear Market? Change Your Tune!
  Last year, Google and MediaVest reported on a brainwave-tracking study about banner ads. According to the ad giants, banner ads rated a 6.3 in effectiveness—which was said to be a ...
  Advertising, Creativity, Interactive Marketing, Market Research, New Media, Social Media
• Make Friends with the Great Disruption
  In a recent post at Harvard Business Online, Scott Anthony coined the term Great Disruption to describe our current economic climate. "In the Great Depression," he reasons, "demand, output and ...
  Creativity, Economic Crisis, Marketing Inspiration
• B2B Wisdom for the Hard Times
  It happens with every downturn: some companies find ways to thrive. In a recent post at B2B Marketing Confidential, Andy Hasselwander offered some good advice on doing business when the ...
  B2B Marketing, Creativity, Economic Crisis
• This is Only a Test
  "A great way to capitalize on the democratic medium of email is to put your burning questions, late-night hunches, and out-of-the-box ideas to the test with an A/B split test," ...
  Creativity, Email Marketing
• You Belong in Pictures, Baby
  "In 2007, 9 million digital picture frames were sold, about 1 million of them Wi Fi-enabled," writes Katy Bachman in an article for Brandweek. "By 2010, that's expected to jump ...
  Advertising, Creativity, Interactive Marketing, New Media, Online Marketing, Social Media
• Four Parts to Valuable PersonasAngela Quail
  Recent buzz about personas has created some confusion. If you've tried to develop and deploy personas, you may have experienced resistance from other departments because they don't grasp the value ...
  Creativity, Market Research, Marketing Tips, Personas
• You've Been Punk'd ... and Wiki'd
  When Ann Handley waxed philosophical on the subject practical jokes in a post at Annarchy, her readers filled the comment section with stories of their own favorite stunts. Most were ...
  Creativity, Management, Marketing Inspiration
• Click, Click, Cha-Ching!
  The dream of every marketer for a cost-per-click (CPC) campaign is to increase its effectiveness while staying at or under budget. Kellysearch.com's Matt Lester recently offered some creative ideas to ...
  Copywriting, Creativity, Google, Keywords, PPC Campaigns, ROI, Search Engine Marketing
• Warren Buffett's Three I's
  As fallout from the current economic crisis continues to mount, thoughtful people are beginning to ask what we can learn from this experience. In a post at Harvard Business Online, ...
  Creativity, Marketing Inspiration, Small Business
• Four Tips for Customer-Centric CopywritingSharon Ernst
  A customer-focused approach to marketing communications applies whether you're a property manager renting out high-end vacation homes in Maine to wealthy residents of NYC, or an international high-tech company providing ...
  Copywriting, Creativity, Customer-Centric, Customer Engagement, Marketing Tips, Targeting