Creativity

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• Warts and All
  In a move you wouldn't expect from a restaurant chain, Chipotle recently announced it would sponsor free screenings of the documentary Food Inc., an exposé of the American food industry. ...
  Advertising, Branding, Creativity, Small Business
• Stellar Viral Videos, Pt. I
  News flash: mascara is recession-proof! At present, the most popular and recession-resilient videos on YouTube come from the "makeup tutorial" subgenre. Now, don't let those $5 words fool you: this ...
  Creativity, Interactive Marketing, Social Media, Videos, Word-of-Mouth, YouTube
• That Is So Last Week
  "How much do you know about your customers right now, at this moment?" asks John Kembel in an article at MarketingProfs. You can't depend solely on the static nature of ...
  Community, Creativity, Customer Engagement, Recession
• Ready for Your Close-up?
  In a post at the Emma blog, Edwin Acevedo tells the story of VideoLink, a video-production company that wanted to highlight its skills in an email campaign that showed off ...
  Creativity, Email Marketing, Videos, Websites
• Here's Why I'm Worth It
  If you charge a bit more for your product or service, it's more important than ever to tell your customers why you offer a better value than competition that seems ...
  Creativity, Pricing, Small Business
• What's the Color of Your Personal Brand?William Arruda
  Color is powerful. It's an important personal-branding tool, so use it wisely and consistently to support your personal-branding activities. To make the most of your color, follow these five rules.
  Advertising, Brand Awareness, Creativity, Logos, Personal Branding, Videos, Websites, YouTube
• The Tao of Green MarketingIrv Weinberg, Carolyn Parrs
  Consumers have begun to suffer from "green fatigue." It's not hard to understand why when you can buy organic gummy bears and free-range beef jerky nestled between the six-packs and ...
  Advertising, Brand Positioning, Community, Creativity, Customer Behavior, Green Marketing, Marketing Tips
• Rethinking the Focus GroupGavin Johnston
  The focus group has lost favor in recent years as marketers seek a more experiential process for gathering customer insights. Although it has lost some luster, the focus group still ...
  Creativity, Customer Behavior, Market Research, Marketing Tips
• Case Study: How Low-Cost Conversation Starters Built Community, Generated LeadsKimberly Smith
  How do you build a thousand-strong online community when your entire global audience is just 20,000 people? Easy! (Not really, but it's possible.)
• You Can Thank Your DVR
  "Television advertising is finally on the cusp of long-anticipated change," says Daniel Frankel in an article at The Wrap. "The popularity of digital video recorders is making that 60-year-old TV ...
  Advertising, Creativity, Marketing Inspiration
• Brother, Can You Spare a Quote?
  Becoming a source for journalists has gotten a little easier thanks to Peter Shankman's site Help a Reporter Out. "I built this list because a lot of my friends are ...
  Collaboration, Creativity, Small Business, Websites
• Developing an RFP? Seven Tips for Getting the Responses You WantGwyneth Dwyer
  You just sent out a request for proposal (RFP). Will it give you the responses you want? Will it set the stage for a great long-term relationship? An RFP is a ...
  Creativity, Management, Marketing Tips, Writing
• Eight Tips for Hunting for Revenue Where No Budget Exists—Get to ExecutivesSteve Lightstone
  It's tough out there. Budgets are being cut. Markets are shrinking. Prospects aren't buying the way they used to. But you can still sell effectively. You just have to think ...
  Copywriting, Creativity, Customer Engagement, Marketing Tips, Referrals, ROI, Writing
• OK, but What's My Takeaway?
  Lots of B2B marketers focus on including a great call-to-action in their copy. But in a recent post at the Marketing Interactions blog, Ardath Albee reminds us that the CTA ...
  B2B Marketing, Copywriting, Creativity
• Three Tips for Improving Your Business Blog
  Business blogging can do wonders for your bottom line. It can bring in more Web traffic, give you more exposure, allow you to tailor your company's message, and give you ...
  B2B Marketing, Blog Comments, Community, Corporate Blogging, Creativity, Customer Engagement, Social Media
• What Banner Ads Can Learn From BillboardsKim Stearns
  Banner ads are tried-and-true forms of advertising that can deliver great results while driving a return on investment. So why are advertisers so hesitant to use them? Maybe it's because ...
  Advertising, Copywriting, Creativity, Marketing Smarter, Marketing Tips, PPC Campaigns
• Twitter Lessons from the Lunch Cart
  "Twitter is still a scary, untamed frontier for many businesses," Fortune wrote recently. We hear a similar refrain from the marketers who are part of the MarketingProfs community: They know ...
  Community, Creativity, Customer Engagement, Social Media, Twitter
• A-Poaching We Will Go
  Every once in a while you'll have one of those terrific retail experiences when an employee wows you with exceptional customer service. If you're impressed enough to wish she worked ...
  Creativity, Customer Service, Marketing Inspiration
• The King is Dead, Long Live the King
  As it files for bankruptcy, the once-mighty General Motors faces a public-relations crisis of tremendous proportion: How does it convince customers, employees, suppliers and the American public that it not ...
  Creativity, Marketing Inspiration, Public Relations, Social Media, YouTube
• To Coin a Phrase. Or Two.
  Not long ago, your spell-check would have revolted at a word like blogosphere; type it into a recent edition of Microsoft Word, however, and you won't see that angry red ...
  Collaboration, Creativity, Marketing Inspiration