Creativity

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• Ready, Steady, Innovate!
  In a post at the Daily Fix blog, Paul Williams poses this question: "If you were to put a few talented musicians or skilled screenwriters into a room and [mandate ...
  Creativity, Marketing Smarter, Small Business
• Google's Secret Weapon: Chrome OS for PCs
  "The operating systems that browsers run on were designed in an era where there was no web. So today, we're announcing a new project ... the Google Chrome Operating System. ...
  Creativity, Google, New Media
• A Tale of Two Tales
  You might wonder whether the stories you tell in email marketing campaigns should be long or short. In a pair of posts from Chad White at the Retail Email Blog, you'll ...
  Creativity, Email Marketing, Testimonials
• Case Study: A Fresh Way to Use Email as an Interactive ToolChristian Gulliksen
  Garden Fresh had more than half a million customers on its email list. But it wanted customers to do more than print out coupons. It sought to build customer loyalty ...
• Stupid—But Enlightened About It
  What's worse? A stupid marketer who remains blissfully unaware of his ignorance, or one who recognizes—and embraces—his stupidity? In a YouTube homage to Christopher Guest, Kevin Nalty (aka Nalts) adopts ...
  Creativity, Marketing Inspiration, Videos
• Two Xs Mark the Spot
  The current ad campaign from brewer Dos Equis features a fictional spokesperson it calls The Most Interesting Man in the World—a dashing chap engaged in a series of action-oriented vignettes ...
  Advertising, Creativity, Marketing Inspiration
• You Want Me to Shave Where?!
  If you're a man, your father probably taught you how to shave your face. It's highly improbable, though, that he included a lesson on shaving the rest of your body. ...
  Creativity, Marketing Inspiration, Videos, YouTube
• Commercial Break: Target, Brand New Day
  In this regular Daily Chirp feature, William Arruda shares some of his favorite television ads. And he offers up a lesson for how the ad relates to your personal brand. ...
  Advertising, Career Management, Creativity, Personal Branding, Videos, YouTube
• Walk a Few Steps in Their Shoes
  "Value, desire, and price rule our lives as salespeople," says Mike Sigers in a recent post at the Simplenomics blog. When a prospect considers a purchase, Sigers explains, the product's ...
  B2B Marketing, Creativity, Customer Engagement, Sales
• Sweat the Small Stuff: A Counterintuitive Approach to Professional SuccessLinda Kaplan Thaler
  It might sound counter-intuitive, but "sweating the small stuff" is actually a recipe for success. In fact, it can be one of best weapons in your business arsenal.
  Advertising, Brand Positioning, Collaboration, Creativity
• Steven Berlin Johnson on 'Why Twitter Matters'
  Those of you who attended the MarketingProfs B2B Forum this week got a chance to see Steven Berlin Johnson's Monday keynote. As it turns out, it was amazing timing, ...
  B2B Marketing, Creativity, Customer Engagement, Social Media, Social Networking, Twitter, Videos, YouTube
• There's No Place Like (Near) Home
  It seems Americans are sticking closer to home these days. The pool in the backyard is a bigger draw. Dinner at home tastes better. So, is there a Customer Insight ...
  Creativity, Customer Behavior, Local Marketing
• Marketing Addictionary: 'Bird-of-mouth'
  Bird-of-mouth (noun): The spreading of news or information via Twitter.
  Copywriting, Creativity, Twitter, Word-of-Mouth
• The Case for Persuading the Lawyers
  "Many marketers like to blame their lack of innovation on their lawyers," says Rohit Bhargava in a post at the Influential Marketing Blog. They're an easy target, he notes, because ...
  Collaboration, Creativity, Marketing Inspiration
• Commercial Break: Get a Mac, Bean Counter
  In this regular Daily Chirp feature, William Arruda shares some of his favorite television ads. And he offers up a lesson for how the ad relates to your personal brand. ...
  Advertising, Brand Positioning, Creativity, Personal Branding, Television, Videos, YouTube
• Have We Got the Answer for You!
  If you've never visited the MarketingProfs Know-How Exchange—or if it's been a while—why not stop in to see how the community responds to a host of topics, both in real ...
  Collaboration, Creativity, Small Business, Taglines, Targeting
• Marketing Addictionary: 'Badvocate'
  Badvocate: (noun): People who passionately criticize or detract from companies, brands, or products.
  Ad Copy, Creativity, Customer Behavior, Customer Experience, Customer Relationships, Customer Satisfaction, Writing
• The Foolishness of Fencing in Facebook
  In a post at the Acidlabs blog, Stephen Collins points to the results of a recent survey that found a whopping 55 percent of Australian employers blocked workplace access to ...
  Creativity, Facebook, Management, Small Business, Social Networking
• Get Creative
  We've seen some great creative ads in the past, both online and on television. Now imagine that you could be the brains behind a nationwide ad. Well, Panasonic gives you ...
  Advertising, Community, Creativity, Television, Videos, YouTube
• Managing Email Addresses in B2B: How to Increase Email Coverage of Your Customer BaseRuth P. Stevens
  Everyone's looking to do more with less these days. After comparing the cost of postal mail (about a dollar apiece) with the cost of email (about a penny apiece) any ...
  B2B Marketing, Creativity, Email Lists, Permission Email Marketing, Targeting, Tradeshows/Events, Website Design