Creativity

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• Viral, Shpiral
  You've almost certainly seen, or heard about, the YouTube video of a Minnesota wedding in which the bride, groom and their attendants dance and tumble down the aisle to Chris ...
  Creativity, Small Business, Videos, Websites, YouTube
• Dramatic Rise in TV Show, Movie Streaming
  Streaming TV shows and movies is at an all-time high in the US, with young adults (18-24) leading the way.
  Creativity, Relationship Marketing, Research Summaries, Television, Videos, Websites
• Have You Ever Noticed…?
  A recent ad from Carnival Cruise Lines shows an average-looking guy in a red, white and blue track suit as he wanders around a ship, sniffing everything in sight: the ...
  Advertising, Creativity, Humor, Marketing Inspiration
• Now, That's a Good Tease
  Under normal circumstances, writes Dylan Boyd in a post at The Email Wars, the use of animated GIFs in email campaigns can be a dicey proposition. "[S]ometimes they work with ...
  Creativity, Email Marketing, Targeting
• Time to Turn This Ship Around!
  "Reality dictates that business turnarounds require economic rebounds," says John Baldoni in a post at Harvard Business Online. "No leader can tweak his operation into success; you need customers to ...
  Creativity, Customer Engagement, Marketing Tips, Recession
• Paralysis by Analysis
  Careful, now: New research posits that consumers may suffer paralysis by analysis if they aren't allowed to trust their guts when making buying decisions. In a recent post at the ...
  Creativity, Customer Behavior, Customer Engagement
• Case Study: How IBM Offset the Impact of a Down Economy on Event AttendanceKimberly Smith
  How can you confront today's economic headwinds? See how IBM avoided a looming disaster and reached safe harbor with the help of customers and partners.
• Refocus That Focus
  Sad but true: The use of focus groups to determine consumer preferences has lost favor in recent years. Why? Because "consumers have clear cognitive models of what to do when ...
  Creativity, Customer Behavior, Marketing Tips
• Low-Tech and Lovin' It
  You probably invite customers to join your email list during their online activity, but do you have list-building strategies for offline interactions? Andy Sernovitz uses a post at Damn! I ...
  Creativity, Email Lists, Lead Generation, Marketing Analytics
• Case Study: How Getting Personal Helped Spur Renewals for the Golden State WarriorsKimberly Smith
  So maybe your organization hasn't had a stellar year. (Really, how many have?) But you still have fans. How can you reach out, in a more personal way, to keep ...
• Irresponsible Corporate Responsibility: Doing Good Isn't Always Done WellAlyssa Dver
  If you are going to implement a corporate social responsibility program, do so responsibly. A poorly executed program can negatively affect the business in many ways. It takes one missing ...
  Brand Positioning, Creativity, Management, Marketing Smarter
• Can We Link Up Sometime?
  What are two of the biggest obstacles companies face in link marketing? Consultant Justilien Gaspard believes they are: (1) developing linkable content, and (2) making people aware of it. In a recent ...
  Creativity, Search Engine Marketing, Social Media, Thought Leadership
• Trust Us, This Is Legit
  "It must be tough to be a financial institution in 2009," says DJ Waldow in a post at the Email Experience Council blog. "I'm not referring to the current financial ...
  Creativity, Email Marketing, Spam, Writing
• Ad Position, Shape More Important Than Size, Maybe: Study
  Online ads that are integrated into the content of a page, such as half banners and rectangles, are the most effective in driving online ad awareness and purchase intent, according ...
  Advertising, Brand Awareness, Branding, Copywriting, Creativity, PPC Campaigns, Research, Videos
• Namaste, Coach!
  In a post at the AdHole blog, Jason Fox tells about a terrific series of ads. Produced for Dunkin' Donuts, they feature former football coach Barry Switzer as he attempts ...
  Advertising, Branding, Creativity, Humor, Marketing Inspiration
• Get Horizontal
  If you worry that an email with a horizontal (left-to-right) scroll will confuse your subscribers, Dylan Boyd is prepared to disagree. Unless it tests well, he doesn't suggest using this type ...
  Creativity, Email Marketing, Testing
• Stop Blaming the Recession
  In recent months, argues Lisa Barone in a post at the Outspoken Media blog, we've had a ready and convenient excuse when things don't go our way. It doesn't really ...
  Creativity, Marketing Tips, Recession
• Mary, Mary Quite Contrary
  When we have great ideas, we naturally gravitate to opinions that support their validity. But in a post at his blog, Dave Fleet says it's just as important to identify ...
  Creativity, Management, Small Business
• How to Survive the Tough Times, Personally and ProfessionallyMichael Beck
  There's no one-size-fits-all solution to survival during challenging times. But there are some strategies that will help no matter what situation you and your business are in.
  Career Management, Creativity, Economic Crisis, Marketing Inspiration, Networking, Personal Branding
• When Silence Speaks Volumes
  Finding the right people for your marketing team can be a challenge, especially when you check references and find that former employers are guarded in their comments. "[I]f a candidate ...
  Creativity, Management, Small Business