Creativity

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• Under the Hood at Volvo's Digital GarageDavid Berkowitz
  ven with small budgets, automakers are doing some pretty interesting stuff online. Read about one car maker's ever-growing commitment to the Internet.
  Advertising, Creativity, Metrics, Online Marketing, Web Analytics
• Tackling TiVoTom Barnes
  What's an advertiser to do when the most affluent customers aren't compelled to watch TV commercials and are, in fact, actively avoiding them?
  Advertising, Creativity, Sponsorship, Testing
• Bullet Points Kill (Effective Communication)Cliff Atkinson
  Guns don’t kill communication. Bullet points kill communication. And when you use bullet points in a PowerPoint, you’re shooting yourself in the foot.
  Creativity, PowerPoint, Writing
• The Ultimate Taboo? Using Humor in Direct ResponseLee Marc Stein
  Among the rules Lee learned as a young copywriter was this: "Don't use humor. There's nothing funny about separating a man from this money."
  Copywriting, Creativity, Direct Marketing, Marketing Tips
• Marketer: Market ThyselfWilliam Arruda
  s marketing professionals in a new world, we need to manage our own careers. And we must do so in the midst of budget cuts, layoffs and restructuring.
  Career Management, Collaboration, Creativity, Personal Branding
• Why Problem-Based Positioning Is A Psychological MagnetSean D'Souza
  Are you struggling to create a memorable positioning statement for your marketing?
  Creativity, Positioning Statements, Taglines
• Outside The BoxPhillip Ross
  It's true that creativity and innovation often arise from unexpected and unconventional thinking. But not always.
  Advertising, Creativity, Marketing Smarter
• Notes on EncouragementChris Maher
  This is one tough business climate -- especially for marketing, which is often perceived as a cost rather than an investment.
  Creativity, Customer Relationships, Economic Crisis, Marketing Inspiration
• Creating Customer Communities: A Surgical ApproachBen McConnell
  Organizations that create customer communities tend to create communities of evangelists.
  Creativity, Customer Engagement, Customer Experience, Newsletters, Websites, Word-of-Mouth
• How To Win An EFFIEJeff Kaumeyer
  Do you want to win one of the most prestigious and visible awards in marketing? Here's a roapmap to victory.
  Collaboration, Copywriting, Creativity, Hiring Outside Resources, Management
• What’s Your Excellence?Michael Fischler
  Translate an area of excellence into a benefit for your customer. Remove yourself from the picture as much as you can. Doing so is fundamental to good marketing.
  Creativity, Market Research, Positioning Statements, ROI, Sales, Value Propositions, Writing
• Overcoming the 6 Enemies of Good Marketing MessagesSuzan St Maur
  Clear thinking is the precursor to an effective marketing message.
  Creativity, Marketing Smarter, Time Management, Writing
• Why Customer Feedback Should Drive Your Marketing CommunicationsDebbie Weil
  Are you soliciting customer feedback? Are you listening to it carefully? Are you incorporating the feedback into your on and offline marketing communications? If you answered yes, yes and yes ...
  Branding, Copywriting, Creativity, Customer Advisory Programs, Customer Engagement, Testing
• Frog Soup And The Mental CommonsChris Maher
  Every surface in our landscape seems covered with an advertisement. It might be time to turn our talents and fierce advocacy against the noise, and start reclaiming bits and pieces ...
  Advertising, Creativity, Telemarketing, Website Design
• Putting Personality Into Your E-newsletterMark Brownlow
  Your newsletter content should of course be timing, relevant and compelling. Give it an edge by injecting some personality as well.
  Creativity, Customer Relationships, Newsletters, Writing
• Au Contraire: B2B Branding Does Get ResultsJeff Kaumeyer
  An article a few weeks ago claimed that money spent by B2B marketers on branding is wasted because business customers know a great deal about supplier products and companies. Au ...
  B2B Marketing, Branding, Creativity, Customer Engagement, Market Research
• Stuck with a Zero Marketing Budget for Client Gifts?Sean D'Souza
  Would you really dare to give each of your clients a gift of $500 each this Christmas? What about something worth $2000? Or maybe $5000?
  Creativity, Customer Relationships, Marketing Budgets, Product Marketing
• The Dignity of DiscountMitch McCasland
  Want to bolster consumer confidence, increase purchases and foster loyalty? Retailers should provide consumers with the opportunity to practice frugality in a way that doesn’t seem frugal, while lifting the ...
  Creativity, Customer Experience, Economic Crisis
• How to Choose a Vendor by the Quality of their PowerPointCliff Atkinson
  Maybe you can’t judge a book by its cover. But you sure can tell a great deal about prospective vendors by the quality of their PowerPoint presentations. Here's what to ...
  Creativity, Hiring Outside Resources, PowerPoint, Targeting, Thought Leadership, Time Management
• There’s Linux in Them Thar HillsNancy Peponis
  Technology is full of differing approaches. But Microsoft v. Linux goes beyond a simple disagreement. It’s a Hatfields-and-McCoys feud, a drama of honor and justice, a fight for the way ...
  Creativity, Customer Experience, Marketing Inspiration