Customer Engagement

Topics » Articles » Customer Engagement

• Five Ways to Use Location-Based Marketing Right NowJD Nyland
  Here's how you can use location data—right now—to boost engagement, offer more personalized experiences, and build loyalty with users.
  Content, Customer Engagement, Customer Loyalty, E-Commerce, Local Marketing, Location-Based Marketing, Mobile Marketing, Personalization, Retail Marketing
• 29 Essential Content Marketing Metrics [Infographic]Verónica Jarski
  You've created the content. Now, you need to measure its effectiveness to know whether your content is hitting its mark.
  Content, Customer Engagement, Email, Lead Generation, Sales, Social Media, Websites
• Six Ways Contextualization Helps Capture Customers' InterestJess Stephens
  Contextualization can help you grab your customers' attention and supercharge customer relationships.
  Brand Equity, Customer Communications, Customer Engagement, Marketing Strategy
• The Rise of 'YouthNation' and How to Use Instagram to Reach MillennialsMatt Britton
  The question of the day among millennials is "where can I capture an unforgettable experience right now?" Instagram presents a unique opportunity for brands or organizations to connect with their ...
  Customer Behavior, Customer Engagement, Customer Relationships, Instagram, Marketing Strategy, Millennials, Social Media
• Tips for an Innovative Product Launch That Wows CustomersEric Harris
  To remain competitive, brands today must be as innovative with their product launches as they are with the products themselves.
  Customer Engagement, Marketing Strategy, Product Management, Product Marketing
• How to Reinvent Your Marketing for This Century [Infographic]Verónica Jarski
  Technology has transformed how brands reach out to today's consumers. Some brands, however, are still stuck in the old ways of marketing. Is yours?
  Brand Positioning, Branding, Customer Communications, Customer Engagement, Customer Relationships, Marketing Strategy
• Four Things You Need to Know About Content CurationChristian Jorg
  Marketers recognize the growing need for timely, relevant content that can engage audiences, but developing original content on a consistent basis can be too costly and too time-consuming.
  Content, Content Marketing, Customer Engagement, Engagement, Inbound Marketing, Lead Generation, Marketing Strategy, Measurement, Social Media
• Four Reasons Marketers Shun Mobile Messaging in Their CampaignsMatt Silk
  Consumers are adopting new ways to communicate with brands via mobile phones, but most brands are missing the opportunities that text messaging affords.
  Customer Engagement, Digital Marketing, Marketing Strategy, Mobile Marketing
• Video: The Contender Takes the Marketing TitleGary Lipkowitz
  Producing video is a pain. You're busy. Really busy. How can you cram a difficult, time-consuming, and expensive process like video production into your daily grind?
  Content, Content Marketing, Customer Acquisition, Customer Behavior, Customer Engagement, Email, Engagement, Landing Pages, Lead Generation, Marketing Strategy, Videos, Websites
• Differentiation and Positioning: What Does Your Business Stand For?Ford Kanzler, Athol Foden
  How can you win against competitors? What can you do that they are not doing, or cannot do or say, that's important to customers?
  Brand Management, Brand Positioning, Branding, Customer Engagement
• Five Tips to Make Your Email Marketing Pitch Perfect [Infographic]Seamas Egan
  Inspired by the movie "Pitch Perfect 2," these five tips can help you create email marketing campaigns that hit the right note with your customers.
  Content, Customer Engagement, Digital Marketing, Email, Email Campaigns, Email Marketing, Email Subject Lines, Marketing Automation
• The Three Biggest Challenges of Today's Sales RepsChristopher Faust
  We recently surveyed sales leaders from different industries about their sales teams' challenges. Here are the top three mentioned.
  Career Management, Customer Engagement, Customer Insight, Sales, Sales and Advertising
• Social Media Is the Best Marketer for Your Events [Infographic]Verónica Jarski
  Planning an event? Don't forget the social media. After all, it boosts event attendance and increases attendee engagement.
  Advertising, Content, Customer Engagement, Digital Marketing, Marketing Strategy, Social Media
• Five Undeniable Reasons Your Nonprofit Needs a BlogAmy Butcher
  Only 47% of nonprofits use a blog as a marketing platform. However, used correctly, a blog is a tremendously effective marketing tool for donations and engagement.
  Blogging, Blogging Strategy, Content, Customer Engagement, Millennials, Nonprofits, Websites, Writing
• Engagement Secret Sauce: Learn From Social Networks to Attract and Keep Audiences for YourselfJordan Kretchmer
  What makes social networks so addicting? Here are four ways to apply their tools and tactics to your own online properties and keep your audiences from straying.
  Content, Content Marketing, Customer Behavior, Customer Engagement, Customer Relationships, Engagement, Social Media, User-Generated Content
• Four Online Marketing Metrics That Actually MatterLarry Kim
  A few weeks ago, I wrote about six stupid marketing metrics that need to die. The response was overwhelming. But marketers wanted to know which metrics still matter. These four ...
  Advertising, Content, Content Marketing, Customer Engagement, Digital Marketing, Digital Theory, Engagement, Facebook, Inbound Marketing, Measurement, Metrics, PPC Campaigns, ROI, SEO, Social Media, Twitter
• Four Tips for Adopting a Customer-Centric MindsetDavid Saef
  Especially if you're taking an integrated marketing approach, your customers need to be driving the decisions your company makes. If not, your brand could risk becoming irrelevant or—worse—offensive to your ...
  Brand Loyalty, Brand Management, Customer-Centric, Customer Engagement, Customer Loyalty, Customer Relationships, Customer Service, Product Management
• Seven Tips for Effective Digital Coupon Marketing [Infographic]Verónica Jarski
  Digital coupon use is booming! To help you craft and promote your online coupons, check out the following tips.
  Consumer Electronics, Content, Customer Engagement, Digital Marketing, Marketing Strategy, Sales
• Five Reasons Customers Pay More Attention to Influencers Than Your Display AdsLyle Stevens
  Incorporating tried-and-true word-of-mouth marketing concepts into digital marketing is far more effective than just using display ads. Here are five reasons why.
  Brand Ambassadors, Customer Engagement, Customer Relationships, Social Media, Word-of-Mouth
• How a Lead Becomes a Customer [Infographic]Verónica Jarski
  A potential customer sees your business on the first page of the search engine results page. What happens next? Here's a look at the journey from lead to customer.
  Consumer Electronics, Customer Behavior, Customer Communications, Customer Engagement, Sales, Sales and Advertising, Websites