Customer Engagement

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• Get Your Easily Distracted Customers to Focus on YouKrissy DeAngelis
  The attention span of your customers is getting shorter and shorter. So, what does that mean for you as a marketer?
  Consumer Electronics, Content Strategy, Customer Engagement, Customer Insight, Marketing Strategy, Smartphones, Time Management
• Three Innovative Ideas for Using Long-Form Content to Successfully Engage CustomersJason Illian
  Flashy content may pique your customers' interest, but to keep that interest you need to provide content with substance. Long-form content can create such meaningful engagement. Here's how.
  Brand Awareness, Brand Loyalty, Brand Management, Campaign Management, Consumer Electronics, Content, Content Marketing, Customer Engagement, Mobile Marketing, Smartphones
• The Science Behind Why Native Ads Work [Infographic]Verónica Jarski
  Native ads nab more attention, garner greater focus, and make more of a subconscious impact than other ads do. Here's a look at the science behind that engagement.
  Ad Copy, Advertising, Content, Customer Engagement, Customer Experience, Customer Insight, Sales and Advertising
• Three Mighty Good Reasons Your Prospects Delete Your Cold EmailsHeather Morgan
  Most cold emails fail because they don't connect with their audience. Fixing these three prevalent cold-email mistakes can get you better responses from your recipients.
  Content, Customer Engagement, Email, Email Marketing, Writing
• The Online Marketer's Guide to Social Media Contests [Infographic]Verónica Jarski
  Planning a social media contest? Check out these helpful tips and reminders about the new FTC regulations that affect social media contests.
  Consumer Electronics, Content, Customer Engagement, Customer Experience, Marketing Tips, Promotions, Social Media
• Pixel Perfect: Image Qualities That Drive Engagement on Instagram [Infographic]Verónica Jarski
  What makes Instagram users like (or dislike) a photo? Here's what users consider the most shareworthy traits of Instagram photos.
  Content, Content Marketing, Customer Behavior, Customer Engagement, Digital Marketing, Instagram, Social Media
• Forget the Funnel: Why the Sales Process Is More Like a Pinball MachineLisa Shepherd
  The traditional sales funnel no longer applies to the reality of the buying process. Today's buyers carom between stages like a ball in a pinball machine.
  Customer Behavior, Customer Engagement, Sales, Social Media
• How Successful Companies Engage Customers During the New-Product Development ProcessMark Chinn
  Today's brands engage customers daily through social and digital channels. We recently researched how successful companies use those ongoing conversations to shape their new-product development process.
  B2B Marketing, Customer Engagement, Customer Relationships, Kickstarter, Marketing Strategy, Product Management, Product Marketing, Research, Surveys
• How to Supercharge Your Marketing With Visual Storytelling [Infographic]Verónica Jarski
  People love visuals and stories, so combine both in visual storytelling and watch your content's reach and conversion multiply. Here are 14 tips to inspire your visual storytelling.
  Content, Content Marketing, Creativity, Customer Engagement, Customer Relationships, Customer Retention, Facebook, Pinterest, Social Media, Videos
• Can Facebook Win the Video Marketing Battle?Kevin Johnson
  The Internet's abuzz with news of the rapid growth of Facebook's video viewership and speculation whether Facebook will topple YouTube. Let's take a look at the numbers and what they ...
  Content, Customer Engagement, Digital Marketing, Facebook, Videos, YouTube
• Apple's Core Principles Helped It Regain Its Marketing Mojo (They Can Help You, too)Betsy Morrison
  Apple is a pro at creating buzz around its releases, even when it's been years between major launches. Here's how Apple's focus on three major principles helps it stay engaged ...
  Brand Management, Community, Customer Engagement, Customer Insight, Customer Relationships
• Creating Personas From Your Website Visitors Is a Win-Win for You and ThemLuke Rees
  To craft better customer experiences, first create customer personas. The online clues on your website can give you the needed info to do so.
  Content, Customer Behavior, Customer Engagement, Customer Experience, Customer Insight, Marketing Strategy, Websites
• Marketers, Stop Hesitating and Start Embracing InstagramBob Sybydlo
  Despite Instagram's immense popularity with consumers, most brands still shy away from using it. Those brands are missing out on a huge opportunity to increase their customer base.
  Brand Management, Brand Positioning, Branding, Collaboration, Community, Content, Content Marketing, Customer Engagement, Customer Relationships, Digital Marketing, Instagram, Social Media
• The Apple Watch: A Guide for MarketersCory Munchbach
  The Apple Watch has been making a splash with consumers since its launch. For brands, it offers a key moment to make a very personal connection with customers.
  B2C, Consumer Electronics, Content Marketing, Customer Communications, Customer Engagement, Customer Experience, Data, Mobile Marketing, Personalization, Retail Marketing
• Thank You for Subscribing: How to Optimize Your Welcome Emails [Infographic]Verónica Jarski
  Congratulations, you have new subscribers! Now make the most of this opportunity by sending a welcome email to them.
  Customer Engagement, Customer Relationships, Email, Email Marketing, Email Subject Lines, Writing
• Event Marketing Can Help You Supersize Your SalesTori Atkinson
  Event marketing offers retailers a chance to achieve new levels of customer engagement, creating buzz and translating it into sales.
  Brand Awareness, Customer Engagement, Engagement, Marketing Strategy, Tradeshows/Events
• Invite Your Friends! Three Best-Practices for a Successful Referral ProgramMatt Kates
  Brands looking to launch referral programs or fine-tune their current efforts must embrace best-practices that help guide audiences through three distinct phases of engagement.
  Customer Acquisition, Customer Engagement, Customer Evangelists, Customer Relationships, Referrals
• Five Ways to Prove Marketing's Value by Saving Sales CostsAndrew Davies
  Eager to prove its worth, Marketing is moving down the sales funnel, and some marketers are assuming sales enablement roles. Now's the time to become a cost-saver rather than remaining ...
  B2B Marketing, Content, Content Marketing, Content Strategy, Customer Acquisition, Customer Engagement, Inbound Marketing, Lead Generation, Lead Nurturing, Lead Quality, Sales
• The Rules of Successful Effective Influencer MarketingDouglas Karr
  Successful marketers don't just identify who their industry influencers are; they also know what to do (and what to avoid) for effective influencer marketing.
  Community, Customer Engagement, Customer Relationships, Marketing Strategy
• Five Marketing Lessons From Taylor Swift, Brand SavantKatie L. Fetting
  Say what you will about her music, persona, or awards-show grooving... Taylor Swift is a marketing genius. From product launches and rebrands to borrowed equity and social media domination, her ...
  Brand Loyalty, Brand Management, Branding, Career Management, Content, Customer Engagement, Customer Loyalty, Customer Relationships, Marketing Strategy, Social Media