Engagement

Topics » Articles » Engagement

• #SocialSkim: Engaged Referrals, Seniors, Facebook Ads, Twitter and Mesagraph, More!Angela Natividad
  Which social networks drive the most engaged referrals? Do Facebook ads make sense? Are seniors taking to social media? Get the answers to those questions, plus the scoop on Twitter's ...
  Advertising, Career Management, Customer Engagement, Digital Marketing, Digital Theory, Engagement, Facebook, Integrated Marketing, LinkedIn, Mobile Marketing, Referrals, Social Media, Social Networking, SocialSkim, Television, TV, Twitter, YouTube
• 10 Email Marketing Best-Practices [Infographic]Verónica Jarski
  Nearly 123 billion emails are sent every hour, so marketers must master the art of getting their email seen in a crowded inbox. Here are some tips for making your ...
  B2B Marketing, Content, Creativity, Customer Engagement, Customer Insight, Digital Marketing, Email, Email Marketing, Email Subject Lines, Engagement, High-Tech Marketing, Marketing Strategy, Marketing Tips, Writing
• Sweep Up More Fans With These Three TacticsTim McMullen
  Using well-executed sweepstakes promotions, drawings, and contests to reach fans can increase the likelihood that members of your audience will share with their friends—AKA, your future audience.
  Collaboration, Customer Acquisition, Customer Engagement, Engagement, Lead Generation, Promotions, Social Media
• Is Your Content Marketing a Failure? These Five Metrics Can Tell YouAlesia Krush
  What metrics can marketers track to make sure their content strategy is headed in the right direction?
  Content, Content Marketing, Engagement, Links, Measurement, Metrics, ROI, Search Engine Marketing, SEO, Social Media, Websites
• Animated GIFs in Email: Three Great Examples and Five Quick TipsEmily Konouchi
  Thoughtful, eye-catching animation in email has the ability to compliment a marketing message rather than distract from it. Here are three ways Emma customers have used animated GIFs to make ...
  Content, Creativity, Email, Email Campaigns, Email Marketing, Engagement, Humor
• The Top 5 Rules of Gamification for TrainingWhitney Cook
  There may be whispers of it in the workplace, but if learning leaders haven't heard a lot about gamification yet, they will in the near future.
  Career Management, Engagement, Gamification, Management
• Five Steps to Highly Effective Social-Mobile CampaignsAndy Lombard
  As a marketer, your every encounter with a smartphone-toting consumer should be considered an opportunity: They want to buy. You want to sell. But how do you make the connection ...
  CRM, Customer Engagement, Customer Insight, Engagement, Mobile Marketing, Smartphones, Social Media, Web Browsers
• The Power of the Hashtag in Promoting Music (and Just About Anything Else)Kyle Lacy
  Hashtags are powerful, useful tools for marketing, communication, and driving engagement. They are an excellent way to break through the noise of the Internet and reach valuable audiences.
  Advertising, Community, Customer Engagement, Customer Relationships, Engagement, Facebook, Promotions, Social Media, Social Networking, Twitter
• Three Ways to Improve Your Facebook App EngagementRoger Katz
  How can brands encourage social sharing via Facebook? By deploying social engagement apps to showcase campaigns and content. And the basic best-practices for boosting engagement on Facebook fall into three ...
  Advertising, Content, Content Marketing, Customer Relationships, Engagement, Facebook, Gamification, Promotions, Social Media, Social Networking
• Three Ways to Use Pinterest and Instagram to Build Stronger Consumer RelationshipsApu Gupta
  Social media conversations are shifting from text to pictures, making images the new language of fan engagement. How can you harness this engagement to build stronger relationships with fans? Here ...
  Content, Content Marketing, Customer Engagement, Customer Relationships, Engagement, Instagram, Pinterest, Social Media, Social Networking, User-Generated Content
• Five Tips for Creating Customer Relationships That Drive SalesTom Cates
  Strong customer relationships drive sales, sustainability, and growth, especially in today's economy. Regardless of your industry, follow these five tips for stronger and healthier customer relationships.
  Customer Acquisition, Customer Communications, Customer Loyalty, Customer Relationships, Customer Retention, Customer Satisfaction, Engagement, Referrals
• Music and Your Brand: Five Ways to Tune Your Demographic In With the Right BandKelli Richards
  Attention is a scarce resource—and that means it's a costly one. In a world of hundreds of competing voices, art and music have become a powerful way to bring a ...
  Content, Customer Engagement, Customer Experience, Customer Relationships, Engagement, Marketing Strategy
• Pep Up Your Presentations With TechnologyHelena Bouchez
  MrketingProfs blogger Helena Bouchez shares tips from speaker and author Cheryl Cran regarding how to give presentations that pop and leave a lasting impression with your audience.
  Content, Engagement, Technology
• Ya Gotta Have PersonalityElaine Fogel
  MarketingProfs blogger Elaine Fogel discusses how important personality is now in business world. It's not about BS, it's about open, honest engagement.
  B2C, Content, Engagement
• The Myth of Brand EngagementCam Beck
  Marketers call what they do "engagement," "interaction," "relationship-building" or worse yet, "encouraging the customer to experience the brand." However, substitute "brand" with "Tabasco enema," and you can picture the usefulness ...
  Branding, Content, Engagement
• The Spectacle Is EverywhereGavin Heaton
  When we talk or write or read about strategy, you don't need to look far before you see the word "engagement." It is everywhere ... but is it, like so ...
  Content, Engagement