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Three Key Ways to to Help Your Business Find '2X' Profit GrowthJeanne Hurlbert
Many companies turn to newer, hotter media and technology when they want to increase profits. But being successful isn't about tech; it's about effectively engaging customers. Here are three ways ...
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Marketing and IT: Big Data an Obstacle, an Opportunity, and Key to Customer-Centricity
Though frequently at odds, marketing and IT executives agree that harnessing Big Data is imperative to building a customer-centric corporate culture; they also agree that a lack of alignment, rigid ...
B2C,
Business Intelligence,
Chief Marketing Officer,
Customer-Centric,
Customer Insight,
Data,
Management,
Market Research,
Marketing Challenges,
Measurement,
Research Summaries,
Retail Marketing,
Technology
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Expand Your Market and Audience: Use the 'Idea Graph'Ian Lurie
Your "marketing universe" contains everyone you can sell to; you must expand it, or your business will stagnate. Even if you build a receptive, high-conversion audience, but then can't increase ...
Advertising,
B2C,
Business Intelligence,
Customer Acquisition,
Customer Insight,
Demographics,
Digital Theory,
Lead Generation,
Market Research,
Retail Marketing,
Segmentation,
Social Business,
Social Media,
Targeting
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Data-Rich and Insight-Poor [Infographic]Verónica Maria Jarski
To find out how businesses are handling the deluge of information that's become available to them, Infogroup Targeting Solutions and Yesmail Interactive sponsored a study, then produced an infographic to ...
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How to Conduct Focus Groups: Seagate's ExampleJonathan Long
Seagate, a leading provider of hard drives and storage solutions, realized that they knew very little about a very big target market: college students. So it conducted focus groups to ...
B2C,
Brand Awareness,
Consumer Electronics,
Customer Behavior,
Customer Insight,
Feedback,
Market Research,
Millennials,
Product Marketing,
Research,
Voice of the Customer
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A Market Research Survey on a Shoestring Budget: How I Did ItAsh Moosa
I'm a solo-preneur and a guy, and I run a women's jewelry and accessories store. I needed data to understand women's jewelry-buying habits. So I designed a survey, ran a ...
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Measure and Maximize the Impact of Online Activity on Offline SalesDoug Miller
Measurability is the battle cry of every digital marketer. The challenge is how to decide which measurements make sense based on campaign objectives. The ultimate challenge is how to optimize ...
Customer Acquisition,
Customer Behavior,
Data,
E-Commerce,
Lead Generation,
Market Research,
Measurement,
Metrics,
Online Marketing,
Product Marketing,
Research,
Retail Marketing
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Join the LinkedIn Party: Five Tips for Using LinkedIn Groups EffectivelyMatt Haskell
If you are on LinkedIn to really connect with people, LinkedIn Groups is where the party is. But to get the most out of LinkedIn Groups, you need to learn ...
B2B Marketing,
Community,
Customer Acquisition,
Customer Engagement,
Feedback,
Lead Generation,
LinkedIn,
Market Research,
Research,
Sales,
Social Media,
Social Networking
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Five Ways Marketers Can Boost the ROI of Big DataScott Bailey
Big Data, applied to marketing, is transforming how marketers in myriad industries attempt to reach consumers. But achieving meaningful returns from Big Data investments can be an elusive goal. Here ...
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The State of Innovation in Today's Companies and the Role of TechLenna Garibian
Only a small number of companies are known for continually producing fresh thinking, and fewer still engage multiple business divisions from within the company to develop innovative ideas, according to ...
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Three Valuable Lessons Marketers Can Learn From the World SeriesScott Batchelor
When Pablo Sandoval faced Justin Verlander in Game 1 of the World Series, each had a season full of data at his disposal: what pitches Verlander tended to throw in ...
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Voice of the Customer: Trick or Treat for Your Product Launch?Tim Riesterer
Have you heard of the phenomenon of “declared preference” versus “revealed preference?” If you haven’t, you may be in for a scary surprise this Halloween season if you are using ...
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Who's Who in the E-Commerce Business [Infographic]
E-commerce is booming again! Now, online merchants have a lot of choices when selecting shopping carts and hosting platforms. Lexity has put together an infographic after studying the e-commerce ...
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Seven Ways Market Research Can Feed Into Business ActivitiesBo Mattsson
Most commonly, market research is viewed as a method to improve advertising and marketing initiatives and to develop products that are friendlier to specific markets. However, the true range of ...
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Paid vs. Organic Search: Are PPC Ads Winning the Google Click Wars? [Infographic]
Are those pay-per-click (PPC) ads on search engine results pages (SERPs) effective? Does the average Google searcher even click on them? Seems so...
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10 Reasons Why You Need a Mobile Site [Infographic]Alex Matjanec
With smartphone’s taking the majority share in mobile phone usage in America this year, it’s easy to see that the future of the Web is mobile. No one can afford ...
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Four Questions B2Bs Need to Ask About Content Marketing [Infographic]Jonathan Gebauer
ExploreB2B (with the help of CMI and MarketingProfs) has put together an Infographic that answers the "Why, What, How, and Where" of B2B content marketing.
B2B Marketing,
Content,
Content Marketing,
Copywriting,
Corporate Blogging,
Customer Relationships,
Market Research,
Marketing Tips,
Newsletters,
Social Media,
Writing
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What Do Women and Men Want Most? [Infographic]Lisa Joy Rosner
What do women want? The age-old question has baffled men and marketers for centuries. NetBase, a social media intelligence company, set out to find the answer by listening to and ...
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Doc, What Can You Do for My Marketing Headache? A Data PrescriptionJim Bergeson
Marketers can feel overwhelmed by the waves of marketing "solutions" that come at them daily: new digital advertising options, new mobile apps, every surefire lead-generation scheme in the book. It's ...
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Three Keyword Pitfalls Sure to Kill Your SEO Efforts
"Doing keyword research is like being a detective: you're always searching for those tiny but valuable clues that decide the fate and future of a case you are handling," writes ...
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