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The Five Big Problems of Big DataGerardo A. Dada
The idea of unlimited customer insights, in real time, guiding every decision, is attractive. But before you embark on a Big Data project, separate the buzz from the reality of ...
B2C,
Business Intelligence,
Customer Insight,
Data,
Digital Theory,
E-Commerce,
Marketing Analytics,
Measurement,
Metrics,
Personalization,
Retail Marketing
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Inc. 500: LinkedIn Replaces Facebook as Top Social ToolLenna Garibian
LinkedIn is now the most popular social media tool among the nation's fastest-growing private companies, surpassing Facebook: More than 8 in 10 companies listed on the 2012 Inc. 500 use ...
Blogging,
Facebook,
Instagram,
LinkedIn,
Marketing Analytics,
Marketing Strategy,
Metrics,
Pinterest,
Research Summaries,
Twitter,
YouTube
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Building a Website Testing and Optimization Program: Measurement (Part 3)Kim Ann King
Learn how to measure and communicate the results of your website testing and optimization efforts in this third article of a three-part series on the steps you need to take ...
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Digital, Direct Marketing Hiring Flat in 1Q13, but Hiring Freezes DropLenna Garibian
Job prospects for direct and digital marketers have remained flat in the first quarter of 2013: The proportion of employers planning to add marketing staff over the next three months ...
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Marketers Upping the Ante on Big Data in 2013Lenna Garibian
Marketers are planning to boost spending on Big Data in 2013, hiring employees dedicated to analytics and building systems to keep up with the fire hose of information being generated ...
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Power Up Your Marketing to Prove Business Value [Infographic]Laura Patterson
Numerous studies throughout 2012 reiterated just how challenged marketers are in proving Marketing's business value. Some marketers, though, are cracking the code, and we can learn lessons from them as ...
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A Three-Step Approach for Linking Content and Behavior: Measuring RelevancyLaura Patterson
Almost everyone would agree that content must be relevant. But what is the best way to measure relevancy? Many of the ways are complex, but here's a simpler, three-step process ...
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Nine Steps to Better Conversions [Infographic]Nemo Chu
Over time, insiders in the analytics industry have codified A/B-testing to help clients understand how it all really works. This infographic by KISSmetrics and Conversion Rate Experts highlights one approach ...
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Five Marketing Decisions Social Media Should Be ShapingMolly Glover Gallatin
If you're not deriving customer intelligence from social media to inform your marketing decisions, you're missing an important opportunity to extend the reach and effectiveness of your marketing efforts.
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Three Valuable Lessons Marketers Can Learn From the World SeriesScott Batchelor
When Pablo Sandoval faced Justin Verlander in Game 1 of the World Series, each had a season full of data at his disposal: what pitches Verlander tended to throw in ...
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Three Myths of Social Media ROI [Infographic]
Marketers usually discuss measuring the ROI of social media as a nebulous art or, worse, as an impossibility. But social media is measurable. The following infographic sheds light on that ...
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Six Tips for Creating an Analytics-Driven Marketing CultureAdele Sweetwood
These days, if a marketing organization is to deliver value and show tangible results, it must build an analytical culture. If yours is like most marketing organizations, you already pack ...
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The Four Relevancy Commandments of Lead-Gen MarketingSean Shoffstall
People hate push marketing: It interrupts their favorite shows. It clutters their screens. And too often it has nothing to do with their interests. But customers don't mind messaging that's ...
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The Six A's of Marketing Performance Management [Infographic]Laura Patterson, Julie Schwartz
What grade would your CEO give your marketing organization for its ability to demonstrate its impact on the business? Today's "A" marketers demonstrate these Six A's of Marketing Performance Management: ...
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Marketers and Content Consumption, Use, and MeasurementMark C. Nardone
Content consumption is no longer a choice, it's innate. If you own a smartphone, tablet, or laptop, chances are you're absorbing content the majority of the time that you're awake. ...
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How to Transform Marketing Into a Center of Excellence [Infographic]Laura Patterson
Nearly everyone understands that the marketing function is vital to an organization's success. However, not all folks understand the various components that must work in unison to achieve the desired ...
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Five Steps to Measuring B2B Marketing Programs
B2B marketers face myriad barriers to accurate measurement of marketing programs.But lucky for us, some help arrived last summer with Marketo's popular Definitive Guide to Marketing Metrics and Analytics. In ...
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Marketers Boosting Automated Campaigns in 2012
Marketing automation is on the rise: 59% of senior marketers say they expect the number of automated campaigns to increase over the next 12 months, and 83% expect the use ...
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The Most Undervalued Analytics Tool: Communication (Part 3: Communication With Executives)Michele Kiss
For analytics to succeed in an organization, analysts must be capable of speaking the language of executives. Learn five ways analysts can create meaningful communication with the higher-ups.
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How to Improve Performance Measurement in Four StepsLaura Patterson
Measuring and reporting on Marketing's value is more important than ever. To truly demonstrate their value and design an effective performance measurement system, marketers should focus on four key areas.
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