Social Networking

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• Making a Plan for Your Online Community
  Looking to build an online community? Don't start blind! According to Bill Faeth at the Inbound Marketing Blog, most online-community development plans are "impractical" or "irrelevant."  To help companies get a better social start, ...
  Customer Engagement, Social Media, Social Networking, User-Generated Content
• Tips for B2B Marketing at the Big Three Social Sites
  As B2B companies get more comfortable with the big social media outlets, success stories are emerging. "In fact, these social networks have proven indispensable to the marketing strategies of wholesalers ...
  B2B Marketing, Social Media, Social Networking, Strategy
• How Social Media Is Changing the English Language (and Why It Matters to Marketers)Alex Brown
  How social media is transforming the English language offers lessons for businesses and marketers. With the right strategy, marketers can use those insights to achieve social media wins for their ...
  Customer Engagement, Marketing Strategy, Social Media, Social Networking, User-Generated Content
• Facebook: Views on Timeline, the IPO, and How Long the Social Network Will Last
  Facebook is hugely popular today, but how does its future look? Most (54%) Americans expect the social networking site to last another 5-20 years, but nearly one-quarter (24%) say Facebook ...
  Facebook, Research Summaries, Social Networking, Women
• Apple Nabs 33% of US Smartphone Market, Google Android 52%
  Google Android and Apple continued to expand their share of the US smartphone market during the three months ended July 2012: Apple captured 33.4%, up 2.0 points from the previous ...
  Content, Customer Behavior, Mobile Marketing, Research Summaries, Social Networking
• Social Media Weapons for Your Event-Planning Arsenal
  Anyone who thinks it's easy to plan, promote, and execute a successful event has never planned, promoted, or executed a successful event. In any case, social media tools can make events easier.  "Whether you ...
  Conferences, Social Media, Social Networking, Strategy, Tradeshows/Events
• Smartphone User Behavior, Activities, and Content and Media Consumption
  Aside from making phone calls, consuming mobile content is the most popular smartphone activity among owners of smartphones: 93% say they regularly access mobile content and information, while 59% access ...
  Content, Customer Behavior, Email, Mobile Marketing, Research Summaries, Social Networking
• Creative Ways to Use Twitter for Business
  Add oomph to your tweet stream! The Social Media Examiner has conceived 16 creative ways to boost your Tweeting. These tips are designed to help you better organize and structure your Twitter ...
  Branding, Logos, Social Networking, Twitter, Website Design
• Boomers: America's Most Valuable Generation
  By 2017, the Boomer generation, born between 1946 and 1964, is expected to account for 50% of the US population and control 70% of the country's disposable income, according to ...
  Customer Behavior, E-Commerce, Facebook, Mobile Marketing, Research Summaries, Social Networking, Twitter
• Four Marketing Tips From a Canadian Convent
  Sister Elaine Lachance—vocation director for the Good Shepherd Sisters of Quebec—had a problem. She needed a better way to raise awareness of her dwindling order. And then the PR firm ...
  Social Media, Social Networking, Website Design, Websites
• Leading Brands Becoming Active on Instagram
  The world's leading companies are becoming more active on Instagram, according to a new study by Simply Measured. Among the brands listed on the Interbrand Top 100, 40% now have ...
  Brand Management, Customer Behavior, Instagram, Mobile Marketing, Research Summaries, Social Media, Social Networking
• Generate Leads With LinkedIn Announcements
  If you're not using LinkedIn as a lead generation tool, argues Shelly Kramer at MarketingProfs Daily Fix, you may be missing out on a very good thing: "According to data ...
  Lead Generation, Lead Nurturing, LinkedIn, Social Media, Social Networking
• CMOs Tapping Into Social Data for Consumer Insights
  Most CMOs (89.4%) say social data has affected at least some of their business decisions, and 21.3% say social data affects at least 1 in 5 decisions they make, according ...
  Customer Behavior, Customer Relationships, Customer Service, Forecasts, Research Summaries, Social Media, Social Networking, User-Generated Content, Website Design
• Three Unique Ways to Serve Clients Through Social Media
  Social media, with all the opportunities for connection they present, continue to transform the nature of the B2B relationship. As Craig Jamieson puts it in a post at the Maximize Social ...
  Customer Relationships, Customer Service, Social Media, Social Networking
• Social Campaigns on Tuesdays Earn Highest Engagement
  There are good days to start a social marketing campaign, and there are better ones: Most Facebook campaigns are deployed on Fridays, but those deployed on Tuesdays generate the most ...
  Customer Engagement, Facebook, Research Summaries, Social Media, Social Networking, Twitter, YouTube
• Brands Failing to Tap Potential of Social Media
  Despite the widespread use of social networks among US companies, only 11% have fully integrated social media into existing business programs, according to a study by InSites Consulting. Moreover, only ...
  Blogging, Content, Content Marketing, Customer Relationships, Facebook, Research Summaries, Social Media, Social Networking, Twitter, Voice of the Customer
• Top MBA Schools Taking to Social Media Channels
  Virtually all of the nation's top MBA schools are using popular social media channels to promote their programs and recruit students, according to a study by the Center for Marketing ...
  Blogging, Facebook, LinkedIn, Mobile Marketing, Research Summaries, Social Media, Social Networking, Twitter, YouTube
• Online Consumers Favor Public Feedback From Brands
  Online consumers tend to be far more positive about brands that respond to their comments or complaints via public forums or social media channels rather than direct feedback methods such ...
  Customer Relationships, Customer Service, Email, Facebook, Research Summaries, Social Media, Social Networking, User-Generated Content
• Are Promoted Tweets Right for Your Small Business?
  "You may have heard that Twitter has rolled out advertising," writes Dan Slagen at HubSpot, "but what you might not know is that it's being targeted to small businesses." While ...
  Promotions, Social Media, Social Networking, Twitter
• Online Seniors Integrating Technology Into Their Lives
  Though seniors (adults age 65 and older) have spent much of their lives without the technology that younger generations have grown up with, fully six in ten (60%) say they ...
  Advertising, Email Marketing, Facebook, Research Summaries, Social Networking, Websites