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• National Brands Betting on Local Digital Marketing in 2013
  Some 91% of national brands say they plan to spend more or the same on local marketing (i.e., campaigns directed at customers in their local markets) in 2013 compared with ...
  Blogging, Facebook, Local Marketing, Mobile Marketing, Research Summaries, Sales, Social Networking, Twitter, User-Generated Content
• Engagement With Brands via Facebook Surging in 2012
  Among Facebook audiences worldwide, user engagement with brands—via likes, comments, and shares—is surging in 2012, according to Adobe's Digital Index, which covers some 260 billion ad impressions across 338 companies ...
  Advertising, Brand Management, Customer Engagement, Facebook, Mobile Marketing, Research Summaries, Search Engine Marketing, Social Networking
• Top 50 Websites: Pinterest Makes Debut, Google Holds Top Spot
  Google Sites remained the top-ranked Web property in September 2012, attracting some 187 million visitors, and Pinterest made its debut appearance on the top 50 chart, at No. 50. Microsoft ...
  Advertising, Customer Behavior, Facebook, Google, MySpace, Research Summaries, Social Networking, Twitter, Websites
• Who's in Favor of Targeted Social Media Ads?
  In the digital age, when many people feel increasingly uncomfortable with personal data being collected and used for advertising, a majority of social media users nevertheless say they prefer that ...
  Advertising, Customer Behavior, Facebook, Research Summaries, Social Media, Social Networking
• Content Plays Critical Role Throughout Tech-Buying CycleLenna Garibian
  When making a major technology or security solution purchase, information technology decision-makers (ITDMs) download an average of nine content assets throughout the buying cycle, according to a report by IDG.
  B2B Marketing, Content Marketing, Email, Facebook, Google, LinkedIn, Mobile Marketing, Research Summaries, Services Marketing, Social Networking, Technology, Twitter, White Papers
• Five Rules on How Not to Use Social MediaRandall Gates
  Social media is a powerful thing, which is why it can wreak havoc if misused or misdirected. Here are five rules for building users' trust, interesting them in your business, ...
  Customer Behavior, Customer Relationships, Marketing Tips, Online Marketing, Social Media, Social Networking
• Social Marketing: Key Trends and Tools for B2Bs and B2Cs
  More than three-quarters (76%) of marketers say their brands are conducting social media marketing, and an additional 16% plan to begin doing so by the end of 2012, making for ...
  Advertising, B2B Marketing, Facebook, LinkedIn, Research Summaries, ROI, Social Networking, Twitter, YouTube
• 23 Tips for Using LinkedIn, Facebook, and Twitter for BusinessSookie Shuen
  With the global economy still slumping, businesses and marketing companies are embracing new methods of social marketing as a way to spread the word in a more reliable, consistent, and ...
  Content, Customer Relationships, Customer Service, Facebook, LinkedIn, Marketing Strategy, Social Media, Social Networking, Twitter
• Photo-Sharing on Pinterest, Instagram, and Tumblr
  Nearly one-half (46%) of online adults post original photos and videos they themselves have created, and 41% curate photos and videos they find elsewhere on the Internet and post them ...
  Facebook, Instagram, Mobile Marketing, Pinterest, Research Summaries, Social Networking, User-Generated Content, Videos
• Instagram Surpasses Twitter in Daily Mobile Traffic
  Instagram, the popular photo-sharing platform, attracted an average of 7.3 million daily users in the US via mobile device in August 2012, surpassing the 6.9 million who visited Twitter via ...
  Instagram, Mobile Marketing, Research Summaries, Social Media, Social Networking, Twitter
• Social Sharing Best-Practices for B2Bs and B2Cs
  As might be expected, the best day and time of day to share content via social media depends on your target audience (business or consumer) and the specific social platform ...
  B2B Marketing, Content, Customer Behavior, Facebook, LinkedIn, Research Summaries, Social Media, Social Networking, Twitter
• Why Facebook Users 'Like' (and 'Unlike') Brands
  Nearly nine in ten Facebook users (87%) say they "like" brands on Facebook, and among them fully one-half (50%) say a brand's Facebook page is more useful than its website, ...
  Brand Management, Customer Behavior, Customer Relationships, Facebook, Research Summaries, Social Networking
• Four Steps to a Social Media Strategy [Infographic]Dave Calibey, Maura Beaudreault
  Engaging your customers online requires more than just being on the same social networks they are on. You first need to determine what your goals are for social media, how ...
  Brand Awareness, Brand Management, Customer Relationships, Facebook, Google+, Marketing Strategy, Pinterest, Social Media, Social Networking, Twitter
• Why Social Media Marketing May Be Hurting, Rather Than Helping, Your BusinessMatthew Ellis
  Because nearly every person has at least one social media account, businesses have embraced social media to connect with people and drive promotions. A poorly managed social media campaign, however, ...
  Customer Engagement, Marketing Strategy, Marketing Tips, Online Marketing, Social Media, Social Networking
• Three Creative Ways to Boost Response on Facebook
  As we mentioned last time, B2B marketers are becoming more socially adept. As a result, tips continue to emerge about what's working best to engage users at the major social ...
  Social Media, Social Networking, Strategy
• Key Online Tactics of High-Growth Professional Services Firms
  High-growth professional services firms tend to place more emphasis on blogging, SEO, and social networking—and they generate a higher proportion of their business leads via online sources—than do their peers, ...
  Blogging, Lead Generation, Online Marketing, Research Summaries, SEO, Social Media, Social Networking
• 9 in 10 Online Small Businesses Network Online, 8 in 10 Gain New Business
  Nine in ten small business owners with an online presence dedicate time to networking online via social networks, online forums, etc., and 74% say networking online is just as valuable, ...
  Facebook, Lead Generation, Networking, Research Summaries, Small Business, Social Networking, Websites
• How to Attract 1,000 Daily Blog Visitors
  Large corporations are blogging less, but that doesn't mean your small business should follow their lead. "When done right, blogging can attract a huge pool of prospective customers," writes Danny ...
  Blogging, Blogging Strategy, Content, Social Media, Social Networking
• Microsegment Your Way to Success in Social Media MarketingRic Dragon
  Social media marketing facilitates engagement with consumers in real time and contact with people who influence others. But it also allows you to microsegment audiences in a way that traditional ...
  Customer Behavior, Personalization, Segmentation, Social Media, Social Networking
• Professional vs. Personal: The Social Media Mindset DivideLenna Garibian
  Personal social networks and professional ones satisfy different needs and interests, and have different sets of emotional drivers that fuel them: People not only make different types of connections but ...
  Customer Behavior, Digital Theory, Facebook, LinkedIn, Pinterest, Research Summaries, Social Networking, Twitter