Social Networking

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• Execs Dish on the Growing Importance of 'Social Business'
  Social business is important today, and it is expected to be more important in the future, according to a report by the MIT Sloan Management Review and Deloitte: 18% of ...
  Customer Relationships, Customer Retention, Research Summaries, Social Business, Social Media, Social Networking, Web 2.0
• One-Third of Americans Recommend Brands They Like, Follow
  Nearly two in five online adults worldwide (38%) say they have recommended a brand they "like" or follow on a social networking site; however, that level varies dramatically across geographic ...
  Facebook, Research Summaries, Social Networking, Twitter, Voice of the Customer
• Facebook Tops Social Login Preferences
  Though people use a variety of social channels to log in to third-party websites, Facebook still dominates social login, according to a report by Janrain. Facebook accounted for 45% of ...
  Facebook, Mobile Marketing, Research Summaries, Social Media, Social Networking, Websites
• Social Media Ad Spend to Reach $9.8B by 2016
  Social media advertising revenue—now dominated by Facebook and Twitter—is forecast to reach $9.8 billion in 2016, up from an estimated $3.8 billion in 2011, a compound annual growth rate (CAGR) ...
  Advertising, Facebook, Research Summaries, Social Media, Social Networking, Twitter
• Google+ Gaining Ground With Brands and Consumers
  Brands are getting more active with Google+, and consumers are getting more comfortable with the 10-month-old social networking site, according to a new study by Simply Measured. Among the brands ...
  Brand Management, Google, Google+, Research Summaries, Social Networking
• Social Media Top Channel for Sharing Curated Content
  Content curation is everywhere: 95% of surveyed marketers say they have curated content in the past six months (i.e., shared content from blogs, industry publications, or other online channels with ...
  Blogging, Brand Awareness, Content, Content Marketing, Research Summaries, SEO, Social Media, Social Networking, Thought Leadership
• LinkedIn Beats Twitter and Facebook in B2B Conversions
  Among three leading social networking platforms—LinkedIn, Twitter, and Facebook—LinkedIn is the most effective source of leads for B2B companies, according to data from HubSpot.
  Facebook, Lead Generation, LinkedIn, Research Summaries, Social Networking, Twitter
• On-the-Go Execs Use News, Weather Apps Most
  More than two in five surveyed global executives (43%) say they "use many apps" on their smartphones and tablet devices with news and weather apps among the most popular, according ...
  Advertising, Mobile Marketing, Research Summaries, Social Networking
• How to Go B2B at Three Major Social Sites
  All social networking sites hold potential for B2B marketers, Kevin Murphy argues in a recent post at the Intel blog. Still, many companies seem to stick to LinkedIn as their ...
  B2B Marketing, Facebook, Google+, Social Media, Social Networking, Twitter
• TV Trumps Social Networking as a Must-Have
  Television is still such a big part of people's lives: More than one-half (58%) of those surveyed say they would give up social networking if staying online meant they could ...
  Advertising, Research Summaries, Social Networking, TV
• Customer Experience Initiatives Lack Proven ROI Value
  Brands of all sizes are missing out on the business benefits of customer loyalty programs, according to a survey from Satmetrix: Fully two-thirds of those surveyed say they cannot prove ...
  Corporate Communications, Customer Experience, Customer Loyalty, Research Summaries, Social Media, Social Networking
• Age, Not Gender, Drives Most Social Media Use
  Though Facebook enjoys broad adoption among users of all age groups and genders, other social media sites do not have such ubiquitous appeal, according to a survey from Netpop Research. ...
  Customer Behavior, Facebook, Research Summaries, Social Networking, Twitter, YouTube
• Facebook and Instagram: The Data Behind the Photo Op
  On April 9, 2012, Facebook announced its billion-dollar plan to acquire Instagram, a hugely popular photo sharing network with more than 30 million users. Traffic to Instagram's website had already ...
  Advertising, Content Marketing, Facebook, Instagram, Mobile Marketing, Research Summaries, Social Networking
• Three Key Changes to Facebook's Brand Timeline Pages
  In February, Facebook launched its updated Brand Timeline pages, which include better opportunities for customizing a brand page, among other features. Wildfire Interactive CEO Victoria Ransom has detailed six things ...
  Facebook, Landing Pages, Social Media, Social Networking
• 'Generation C' Is the New Gen Y: Connected and Social
  Americans age 18-34, or "Generation C" as they've been recently dubbed, make up 23% of the US population but they comprise an outsized proportion of consumers who watch online video ...
  Blogging, Demographics, Hispanic Marketing, Mobile Marketing, Research Summaries, Smartphones, Social Networking, Videos
• Five Tips for Mobilizing LinkedIn Mobile for Social
  These days, 11% of traffic to LinkedIn comes from mobile pageviews. That figure is expected to grow as smartphone browsing becomes the easiest way for users—particularly professionals—to hit the 'net ...
  LinkedIn, Mobile Marketing, Smartphones, Social Media, Social Networking
• What Pinterest Teaches Us About InnovationChad McCloud
  Is your business truly innovative? Real innovation is difficult to generate, and even harder to repeat. But Pinterest, a relatively new social network, can teach your business three invaluable lessons ...
  Collaboration, Creativity, Customer Experience, Pinterest, Social Media, Social Networking
• Are You Ready for 2015? Four Marketing Trends You Must Acknowledge [Slide Show]Christian Gulliksen
  The digital revolution transformed how marketers interact with customers. But the transformation isn't over yet—and you've got to be ready for what comes next. Here are four trends any successful ...
  Digital Theory, E-Commerce, Forecasts, Marketing Smarter, Marketing Strategy, Metrics, Search Engine Marketing, Social Networking
• Hispanics Most Avid Social Network Users
  In the US, Hispanics are more likely than blacks and Caucasians to log in to various social networking sites on a daily basis or more often, according to a new ...
  Customer Behavior, Demographics, Hispanic Marketing, Research Summaries, Social Networking
• Pinterest: Not Just for Stay-at-Home Moms and Aspiring Wedding PlannersChristina Dowers
  Pinterest is a hot new social media website that provides a way for users to save and display ideas on virtual pin boards. But what's in it for marketers? Here ...
  Community, Content, Customer Engagement, Pinterest, Social Media, Social Networking, Websites, Women