Testimonials

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• Writers for Hire: How to Get What You Pay for on ElanceAnita Williams Weinberg
  When working with freelancers, "let the buyer beware" is a good rule of thumb. If you aren't careful in the due-diligence process, you may be in for more than you ...
  Hiring Outside Resources, Personal Branding, Testimonials, Writing
• How to Use Social Media Chatter in Your Email Campaigns
  Unless your company finds itself at the epicenter of a major scandal—à la BP—social media chatter can be a valuable sales-generating tool. "[C]onsider every mention of your brand for potential use ...
  Community, Email Marketing, Social Media, Testimonials, Twitter
• Five Ways to Use Social Media Chatter in Your Email CampaignsHal Licino
  Increasing social media chatter about your brand is almost always beneficial and can help drive sales. Take it a step further: Highlight the social buzz around your brand in your ...
  Branding, Creativity, Email Campaigns, Links, Sales, Social Media, Testimonials
• Ten Steps You Can Take to Create Compelling TestimonialsBarbara Bix
  Most prospects are not experts in purchasing the types of products and services you offer. So what do they do? They turn to testimonials because testimonials are readily available and ...
  Creativity, Customer Engagement, Marketing Smarter, Testimonials, Web Content
• Three Ways to Maximize the Power of Testimonials in Email Campaigns
  The forward to Harvey Mackay's bestselling Swim With the Sharks Without Being Eaten Alive featured 15 solid pages of praise from VIPs like President Gerald Ford and the Reverend Billy ...
  Email Marketing, Marketing Tips, Testimonials
• Five Easy Ways to Gather Client Testimonials
  "When used properly ... testimonials can help you build a list of engaged email newsletter subscribers and increase sales," Rebecca Swayze notes in a post at the Inbox Ideas blog. ...
  B2B Marketing, Marketing Tips, Sales, Testimonials
• Email Campaign Testimonials: How to Maximize Customer PraiseHal Licino
  Welcome to the power of the testimonial: A potent plug can make people as much as seven times more likely to buy or try than if they saw a paid ...
  Advertising, Email Campaigns, Marketing Smarter, Surveys, Testimonials, Writing
• Accelerate Your Referrals: Nine Steps to SuccessBarbara Bix
  If you're like many professional service providers, you get a lot of business from referrals. You get them because you're an expert and you provide excellent service. Nevertheless, that's not ...
  Brand Awareness, Customer Engagement, Customer Service, Marketing Tips, Referrals, Testimonials
• Brands Caught Astroturfing Risk Losing Customers
  Most marketers say online "astroturfing"—the practice of generating fake online product reviews and testimonials—is unethical, and many would consider not buying from a brand if they discovered the brand was ...
  Brand Equity, Customer Behavior, Research Summaries, Testimonials
• Un-Advertising: The Power of Testimonial Video in the Post-Advertising EraTed Page
  Mad Men-style advertising, based on interrupting entertainment or news, is still with us—but most marketers recognize that it's unsteady on its feet. The reality is that people are tired of ...
  Advertising, Marketing Smarter, Referrals, Testimonials, Twitter, Videos, Websites
• Three B2B Value-Proposition Rules That Create Preference, Not Just ParityTim Riesterer
  A 2009 survey of 9,000 decision makers in B2B companies found that 86% of the "unique benefits" touted by vendors were not perceived as unique or having enough impact to ...
  B2B Marketing, Customer Engagement, Marketing Tips, Testimonials, Value Propositions
• Give It to Me Straight
  "Looking for a way to punch up your email campaigns and get subscribers more engaged with your site?" Julie Waite asks in a recent post at the Bronto blog. "Product reviews ...
  Customer Engagement, Email Marketing, Testimonials
• Fake It at Your Own Risk
  Let's say you visit a site like Yelp.com and discover scathingly negative reviews of your product or service. Making matters worse, only a few of your happy customers have balanced ...
  Customer Experience, Customer Satisfaction, Management, Small Business, Testimonials
• Case Study: How a User-Focused Website Boosted Sales at Jelly BellyKimberly Smith
  How Jelly Belly earned double-digit growth in Web traffic, conversions, and sales. (And you can, too.)
• Put Your Site Search to Work, Part 2: Add Rich Content to the Search ExperienceShaun Ryan
  In Part 1 of this series, we discussed leveraging site-search data about the terms your customers use on your site and the items they click on most in your search ...
  Corporate Blogging, E-Commerce, Marketing Tips, SEO, Testimonials, Videos, Website Design, Websites
• A Tale of Two Tales
  You might wonder whether the stories you tell in email marketing campaigns should be long or short. In a pair of posts from Chad White at the Retail Email Blog, you'll ...
  Creativity, Email Marketing, Testimonials
• The Two-Edged Sword of the Testimonial
  Holly Buchanan opens a post at the FutureNow blog with a pair of seemingly contradictory ideas: that testimonials work very well and that they don't work at all. Both are ...
  Customer Experience, Small Business, Testimonials, Word-of-Mouth
• Anatomy of a Novel-Sized Landing Page, Part 2Kim MacPherson
  In Part 1 of this article, the author talked a little bit about the necessary components to a successful landing page: You need "bones" to hold it all together; you ...
  E-Commerce, Landing Pages, Sales, Testimonials, Writing
• Three Ways to Personalize Your Email Marketing: Remember Who You're Talking toKaren Talavera
  Sometimes we get so caught up in the procedural logistics of email marketing that we forget we're communicating with real people. We think in terms of lists, databases, target audiences, ...
  Creativity, Direct Marketing, Email Marketing, Personalization, Testimonials, Writing
• Just Ask the Man Who Owns One
  You've probably made a practice of asking customers to review your products, but are you using their praise to its full advantage? "Recently," says Kelly Lorenz at the Bronto blog, ...
  E-Commerce, Email Marketing, Testimonials