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• 10 Email Marketing Best-Practices [Infographic]Verónica Jarski
  Nearly 123 billion emails are sent every hour, so marketers must master the art of getting their email seen in a crowded inbox. Here are some tips for making your ...
  B2B Marketing, Content, Creativity, Customer Engagement, Customer Insight, Digital Marketing, Email, Email Marketing, Email Subject Lines, Engagement, High-Tech Marketing, Marketing Strategy, Marketing Tips, Writing
• Four Reasons We Need a New Presentations MediumNancy Duarte
  Presenters have been packing more info into their slides then distributing them as documents or directly presenting them. That leads to audience boredom. I suggest presenters use a new medium: ...
  Content, Content Marketing, Creativity, Customer Engagement, Marketing Tips, PowerPoint, Presentations, Public Speaking, Writing
• How to Craft the Perfect Email Subject LineDmitri Leonov
  Scientific studies can tell you which words appear with the most frequency in successful email campaigns... but to create a compelling subject line, a simple strategy sometimes works best.
  Customer Behavior, Email, Email Campaigns, Email Marketing, Email Subject Lines, Writing
• Eight Secrets of Agile MarketingMatthew Stibbe
  What on Earth can marketers learn from programmers? At first glance, the answer might seem to be "nothing," but my experience tells me otherwise.
  Collaboration, Content, Management, Marketing Operations, Project Management, Writing
• What's Your Acronym IQ? [Infographic]Verónica Jarski
  How familiar are you with the latest acronyms? Test your acronym IQ via this fun infographic, and see how you far you can get.
  Digital Marketing, Facebook, Google+, Humor, Social Media, Twitter, Writing, YouTube
• Three Traits of Shareworthy Content
  To get people to share your content online, you need to do more than just ask them to do so. Your content has to be shareable.
  Advertising, Content, Content Marketing, Customer Engagement, Customer Relationships, Humor, Marketing Tips, Social Media, Twitter, Videos, Writing, YouTube
• The Challenges of Creating Mobile Content for Global MarketsMichael Meinhardt
  Around the world, more people than ever are buying mobile devices. As a marketer, you need to find ways to engage those mobile users. So, what are the challenges of ...
  Consumer Electronics, Content, Customer Engagement, Customer Experience, Digital Marketing, High-Tech Marketing, Marketing Challenges, Marketing Tips, Mobile Marketing, Smartphones, Technology, Writing
• Are Case Studies and Product Reviews Still Viable?Sue Duris
  Today's buyers expect vendors to earn their trust, and they no longer take vendor-generated content at face value. So, are case studies and product reviews relevant anymore?
  B2B Marketing, Blogging, Case Studies, Content, Content Marketing, Customer Behavior, Customer Engagement, High-Tech Marketing, Marketing Tips, Product Marketing, Testimonials, User-Generated Content, Writing
• Five Traits of Guest Content That Audiences (and Editors) Can Actually UseAlyce Currier
  Guest article or post submissions can be a great asset to a publication, but they can also be an excuse for bad content to slip through the cracks. Here's what ...
  Blogging, Content, Content Marketing, Inbound Marketing, Videos, Web Content, Writing
• What Will Content Marketing Look Like in 2014? [Infographic]Verónica Jarski
  The forecast for content marketing in 2014 includes higher quality of content, multiscreen marketing, and bigger budgets. How does your content marketing compare with those predictions?
  B2B Marketing, B2C, Consumer Electronics, Content, Content Marketing, Content Strategy, Digital Marketing, Inbound Marketing, LinkedIn, Mobile Marketing, SEO, Social Media, Twitter, Writing
• Six Public Speaking Tips That Help Your Marketing, TooStephanie Villella
  Using some of the concepts that have the power to make or break your public address, you can dramatically transform the effectiveness of your marketing campaigns. The best part? You ...
  Advertising, Content, Content Marketing, Customer Communications, Customer Relationships, Marketing Communications, Public Relations, Public Speaking, Web Content, Writing
• Top 50 Overused Words in Press Releases [Infographic]Verónica Jarski
  Are you overusing certain business words when writing public relations materials? If those words made it onto the following infographic, you should consider using fresh ones instead.
  Content, Copywriting, Public Relations, Writing
• Which E-Book Format Is the Best?Heather Wied
  Is your company thinking about creating an e-book? Then first be sure to know the pros and cons of available e-book formats.
  Content, Content Marketing, E-Books, Writing
• Results-Driven Marketing Creative in Four Steps, Part 1: Efficient Creative BriefingCameron Avery
  Together with placement and execution, creative can make or break your marketing campaigns. This series explores the four steps you or your creative agency should take to achieve better results ...
  Advertising, Creative Briefs, Digital Marketing, Hiring Outside Resources, Management, Writing
• Writing and Readability Scores: It MattersGrant Draper
  The key to authoring good written content is to use language that doesn't detract from your message. That's where readability scores can help.
  Content, Copywriting, Customer Behavior, Writing
• 10 Steps to Ethical Content CurationPawan Deshpande
  Compared with the creation of original content, curation can be a faster and easier way to generate content. But bad curation can damage your brand's credibility and potentially lead to ...
  Blogging, Content, Content Marketing, Inbound Marketing, Writing
• Get Rid of Your Lousy 'About' Page Once and for AllSonja Jobson
  Your "About" page is one of the most popular destinations on your website. Leaving your "About" page in sub-par condition is costing you more than you think. So why have ...
  Brand Positioning, Content, Customer Acquisition, Lead Generation, Social Media, Web Content, Web Copy, Websites, Writing
• Four Steps to Building Your Content Marketing Dream TeamKevin Cain
  Whether you are new to content marketing or you are looking to re-evaluate your current resources, keeping these four steps in mind will help you assemble your dream team.
  Career Management, Content, Content Marketing, Inbound Marketing, Marketing Operations, Marketing Strategy, Social Media, Web Content, Writing
• Marketing the Professions 'Hors d'Oeuvre' Style (Article 2 of 3)Nicholas A. Kosar
  Two characteristics are a mark of successful digital marketing: keeping your outreach in bite-size portions, and marketing with a personal touch.
  Content, Content Marketing, Customer Acquisition, Customer Communications, Digital Marketing, Inbound Marketing, Online Marketing, Services Marketing, Social Media, Writing
• Seven Myths of Email Marketing [Infographic]Dela Quist
  Many email marketing ideas we hold true are actually false. Here's a quick look at seven prevalent myths about email marketing.
  Customer Behavior, Customer Insight, Email, Email Campaigns, Email Marketing, Email Subject Lines, Writing