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• Three Deceptively Simple (but Powerful) Tips for Writing Persuasive Landing Page CopyAmanda Durepos
  Writing landing page copy that converts like crazy isn't as simple as running through a checklist of best-practices. But it is as simple as following these three super-powerful pointers.
  Ad Copy, Content, Content Marketing, Copywriting, Customer Acquisition, Landing Pages, PPC Campaigns, Web Content, Websites, Writing
• Create a Killer Email Call to ActionPaul Ford
  Creating great CTAs is more than possible, yet so many links in brands' marketing emails remain unclicked. And many of those emails are never even opened in the first place.
  Content, Email, Email Marketing, Engagement, Writing
• How Copywriting Can Build Your Brand AuthorityJamie Thomson
  When you're recognized as a brand authority, you become the go-to business in your industry, you can be more selective with clients, and you can charge higher rates that reflect ...
  Brand Awareness, Brand Positioning, Content, Copywriting, Customer Behavior, Positioning, Value Propositions, Web Content, Web Copy, Writing
• How to Nurture Your Leads With Narrative [Infographic]Verónica Jarski
  Want to accelerate the process of turning leads into customers? Consider using a strategically timed story.
  Brand Management, Content, Content Strategy, Creativity, Writing
• Every Brand Needs a Distinct Tone of Voice. Here's Why—and How to Create ItAnne Marie Kelly
  Brand tone of voice is vital to expressing your brand identity. The correct tone can help a company distinguish itself from competitors, reinforce the brand's personality, and underpin the brand's ...
  Brand Management, Brand Positioning, Branding, Content, Customer Communications, Positioning, Writing
• Why Your Blog Is Not Adding Business Value, and What You Can Do About ItJawad Khan
  Although blogging is an effective marketing, branding, and sales channel, businesses don't make effective and efficient use of it. In fact, most corporate blogs add little real business value.
  Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Inbound Marketing, Lead Generation, Web Content, Websites, Writing
• Six Content Marketing Myths—BustedSandra Stewart
  B2B content marketers consistently cite creating content that engages as a top challenge. Making the task harder still are marketers' preconceptions. Here are reality-based strategies that counter those myths.
  B2B Marketing, Content, Content Marketing, Content Strategy, Customer Communications, Lead Generation, Sales, Thought Leadership, Web Content, Writing
• Increase Your (Mobile!) Email Open Rates: How to Optimize the Only Three Lines That MatterAaron Orendorff
  To dramatically increase your mobile email open rates, let's take a look at exactly how to optimize the only three lines that matter.
  Email, Email Marketing, Email Subject Lines, Mobile Marketing, Writing
• Becoming a 'Visible Expert': Seven Traits Shared by Industry All StarsLee W. Frederiksen
  Firms with well-known industry experts and thought leaders are more likely to attract leads, command premium fees, and possess strong, recognized brands. Those "Visible Experts" have these seven traits in ...
  Brand Positioning, Career Management, Content, Personal Branding, Presentations, Sales, Thought Leadership, Writing
• Five Tips for Writing Case Studies That Aren't Boring as HellThomas J. Armitage
  Case studies are often dry, generic, or pretty much just a high school pep rally (minus the cool letterman jackets) cheering on the company. But they don't have to be.
  Case Studies, Content Marketing, Lead Generation, Testimonials, Web Content, Writing
• Add These Five Word 'Magnets' to Your Marketing and Sales VocabularyBob Circosta
  Words. They can be powerful, passionate, and—if used correctly in marketing and sales communications and presentations—extremely profitable.
  B2C, Content, Copywriting, Customer Communications, Customer Satisfaction, Direct Marketing, Email, Presentations, Sales, Television, TV, Writing
• 29 Must-Read Content Marketing Articles of 2014Larry Kim
  As you prepare your content marketing strategy for the coming year (and you are preparing one, right?), keep these awesome expert tips and nuggets of valuable advice in mind.
  B2B Marketing, Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Inbound Marketing, Marketing Strategy, Search Engine Marketing, SEO, Social Media, Web Content, Writing
• Content Marketing: The Leftover TrickTim Matthews
  It struck me this Thanksgiving that marketers could take a lesson from turkey gumbo—what I call the "leftover trick" for content marketing. Here are five simple ideas to get you ...
  Content, Content Marketing, Content Strategy, Inbound Marketing, Presentations, SlideShare, Social Media, Web Content, White Papers, Writing
• Five Content Marketing Tips for Every HolidayKelvin Dang
  Your holiday marketing shouldn't be limited to the end of the year. Check out these content marketing tips to boost your business on every holiday.
  Blogging, Content, Content Marketing, Content Strategy, Writing
• Mixing Video With Email Marketing: Four Inspiring Examples and Three Quick TipsEmily Konouchi
  Using video in email should be a no-brainer, because emails with video are the ones that subscribers find most memorable. But the email-video combo is still a rare pairing. Here's ...
  Content, Email, Email Campaigns, Email Marketing, Mobile Marketing, Videos, Web Content, Writing
• How to Prepare Your Content Cornucopia [Infographic]Verónica Jarski
  Just as you would mindfully prepare a Thanksgiving meal for your family and guests, you should put time and thought in creating content to nurture and satisfy your audience.
  Blogging, Content, Content Strategy, Writing
• Top Five Questions Marketers Should Always Be Asking ThemselvesPreeti Upadhyaya
  With so many projects, deadlines, channels, and metrics to consider, marketers can easily forget the basics. To keep your eye on the prize—your audience—you should always be asking yourself these ...
  Customer Acquisition, Customer Behavior, Customer Communications, Customer Relationships, Engagement, Personas, Positioning, Sales, Writing
• The Dark Side of Content Marketing [Infographic]Verónica Jarski
  Content marketing is all the rage right now, but it has a dark side that businesses must acknowledge.
  Blogging, Content, Content Marketing, Content Strategy, Email, Marketing Strategy, Word-of-Mouth, Writing
• Is Google+ Without Authorship Worth Using?Will Mitchell
  Google Authorship and Plus were closely connected from the start, but Google recently canceled Authorship. Is Google+ still worth your time?
  Google+, Search Engine Marketing, SEO, Social Media, Web Content, Writing
• The Top 10 Keys to Writing Attention-Capturing Subject LinesCurt Keller
  All the great email content in the world isn't going to do your brand a bit of good if no one opens your emails. Which is why you need attention-grabbing ...
  Content, Direct Marketing, Email Campaigns, Email Deliverability, Email Marketing, Email Subject Lines, Writing