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Days and Times With Highest Online Ad Click-Through RatesAyaz Nanji
Online advertisement click-through rates (CTRs) are highest on Fridays, and the peak time for clicks occurs between 11 AM and 2 PM every day, according to a recent report from ...
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Consumers Prefer Brands Associated With Good CausesAyaz Nanji
If offered comparable price and quality, 91% of consumers worldwide would switch brands to one associated with a good cause, according to a recent study by Cone Communications and Echo.
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Marketing Automation: The Need for a Behavior-Based ProgramEllen Valentine
Now, more than ever, buyers have more control over the sales cycle. Marketers must therefore evolve with the buying cycle and find new ways to own the early part of ...
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Marketers Undervalue Email, Overvalue PersonalizationAyaz Nanji
Gaps exist in digital marketers’ perceptions of how consumers want to engage with brands, what influences their purchase decisions, and how they view privacy, according to a recent report ...
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#SocialSkim: Social Media This Week, Including Salesforce and ExactTarget, Great Branded ContentAngela Natividad
What does Salesforce’s ExactTarget buy mean for social sales? What does great branded content look like? How do you pick the right Twitter name, or tweak pictures for maximum Pinnability? ...
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Online Shoppers Want More Delivery and Return OptionsAyaz Nanji
More than 8 in 10 people (83%) are satisfied overall with their online shopping experiences, but satisfaction drops below 50% when shoppers are asked about flexibility to choose delivery dates ...
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What Women Want: Good News, Phone Calls, and SleepAyaz Nanji
On social media, women are happy to see family pictures and hear good news but are much less interested in emotional status updates and location check-ins, according to a recent ...
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Consumer Price Sensitivity and Deal Seeking Up in 2013Ayaz Nanji
Nearly 3 in 4 shoppers (74%) are more sensitive to price in 2013 compared with 2012,
according to a recent survey of US consumers by Parago.
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The Hyperconnected Life [Infographic]Verónica Maria Jarski
Life before the internet? What's that? Today's teens and young adults only know about the digitally connected world. Here's a look at their hyperconnectivity and its effects.
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How to Properly Close the Loop... and the SalePeter Gracey
First impressions matter a great deal. That's why you need to structure your sales calls to establish rapport and drive toward a sense of trust and camaraderie with your prospects. ...
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Email Open and Click-Through Rates: Benchmarks by VerticalAyaz Nanji
Education, retail, and computer hardware/electronics are the best-performing verticals in email marketing, according to a new study that benchmarked open rates, click-through rates, and churn metrics across 14 industries.
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7 in 10 Adults Access Content From Newspaper Media Each WeekAyaz Nanji
Most US adults—164 million (69%)—read newspaper media content in print or online in a typical week, or access it on mobile devices in a typical month, according to a recent ...
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How to Use Google Analytics to Increase E-Commerce SalesMor Friedman
Google Analytics is a great free tool for e-commerce websites. It can allow marketers and webmasters to record specific data about items purchased, learn how a user navigates the website, ...
Business Intelligence,
Customer Behavior,
Data,
Digital Marketing,
E-Commerce,
Email,
Google,
Google Analytics,
Keywords,
Landing Pages,
Lead Generation,
Measurement,
Metrics,
Retail Marketing,
Social Media,
Websites
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Eye-Tracking Study: Native Ads Outperform Banner Ads [Infographic]Ayaz Nanji
Consumers visually engage with native ads 52% more frequently than traditional banner ads and in an equivalent way to editorial content, according to a new study.
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Three Powerful Ways to Measure the Impact of Your Email MarketingKaren Talavera
Though email campaign process metrics such as delivery, open, and click-through rates have their place, if you don't look beyond them... the true impact of your email marketing—and opportunities for ...
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The App Arms Race: iOS vs. Android [Infographic]Verónica Maria Jarski
The feud between iOS and the Android mobile operating system keeps heating up. To help marketers better understand the two biggest competitors in the "app arms race," Trademob created the ...
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One-Third of Americans Regularly Listen to Online RadioAyaz Nanji
One in three Americans age 12 and older, or an estimated 86 million people, now listen to online radio on a weekly basis, and weekly audience size of traditional AM/FM ...
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10 Critical Actions for Enhancing Customer Loyalty: The Case of Travel CompaniesTed Wham
The time has come for air travel and hospitality brands to address an existential threat to the travel industry: Customer loyalty has all but vanished.
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How Text Messaging Can Drive App Engagement and RevenuesThorsten Trapp
One of the toughest marketing jobs today is working for an app developer. Here's how text messaging can attract new users and increase engagement with customers.
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Broadcasters' Live Online Video Outpaces On-DemandAyaz Nanji
People viewing online content from broadcast and entertainment TV networks watch live video 2.5 times longer than they do video-on-demand (VOD) content, according to a recent report released by Ooyala.
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