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Strategy Is Fun Too, You Know (Well, Fun-ish) by Pete Gaioni
It may be boring, but a thorough discovery and strategy-development process is essential before a website redesign. Here are five important elements of a redesign plan you should have in place and readily available... before the fun design stuff starts.
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How to Streamline Site Navigation to Attract and Retain Customersby Shaun Ryan
A website with poorly designed navigation can frustrate your visitors, cost you sales, and hurt your reputation. Learn how to enhance your site's navigation to showcase your content—and keep your customers coming back.
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Four Ways to Make Local Deals Workby Amy Fowler
Are your daily deals promotions hurting your bottom line? It doesn't have to be that way. Here are four key tips for using daily deals to boost awareness, gain and maintain customers, and get results.
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Why and How Email Feedback Loops Increase Customer Satisfaction and Reduce Complaintsby Tom Sather
If you are a large-volume sender of email, you should be signed up for all available feedback loops. Learn how feedback loops can help report spam, increase customer satisfaction, and reduce end-user complaints.
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The Evolution of B2B Marketing: Why Generating Leads Isn't Enough Anymore by Michelle Boockoff-Bajdek
Today's B2B marketers can't focus only on generating leads and turning them over to Sales. To get results, they need to create effective, targeted programs that hit the right people via the appropriate channel. Here how.
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When Your Customers Know More Than Your Salespeopleby Christopher Krywulak
Today's product-savvy customers expect more from in-store shopping experiences. Learn why new technologies, knowledgeable salespeople, and stellar service are critical in today's shopping climate.
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Keeping Score: Make Tracking Stats Fun With Gamificationby Andy Crestodina
Need to stay on top of stats? Let the games begin. Make monitoring metrics fun, and learn how to keep track of your social media, search engine optimization, and email marketing efforts.
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How Digital Customer Behavior Is Changing Brand Managementby Jen Evans
More than ever before, brands today are shaped by customer experiences—including those online. Create positive digital experiences with these four tips that'll help you effectively build and manage your brand online.
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The Funnel Is Dead, Long Live the Measurable Customer Narrativeby Jen Evans
One of those reassuring little white lies we tell ourselves as marketers is this: People make linear decisions. It's simpler to draw straight lines about people's behavior, so to date we have typically pushed people through carefully scripted marketing processes. ...
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Clash of the Social Network Titans: Google+, Facebook, and Twitterby Michael Wu
A few weeks into Google+, and most at least know of the new social networking site, even if they haven't joined yet. Still resisting? Based on its current growth rate, you may want to jump in sooner rather than later. ...
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Opportunity Calls: How to Effectively Capture Mobile Marketing Conversionsby Kathleen Colan
Smartphone use is exploding, providing new opportunities to connect and engage with target audiences. Learn how to optimize your mobile marketing campaigns, and effectively track and record mobile conversions.
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Get Your Social Media Plans Ready to Play Broadwayby Chris Chariton
Just like hit Broadway shows, social media campaigns need to be evaluated, prepared, and tweaked before their big debuts. Here are six ways to perfect your campaigns to ensure they launch to standing ovations.
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How Mini-Stories Can Help Buyers Reject the Status Quo... and Embrace Youby Michael Harris
Stories are how we make sense of the world. Learn how telling mini-stories will allow buyers to take your offering for a virtual mental test drive, to accept change—and to reject the status quo.
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Email Subscriber Engagement Checklist: Six Tips to Keep Handyby Ryan Deutsch
Engaged subscribers often make up only 30-40% of an email marketer's database, meaning at least 60% of recipients ignore communications. Here's how to keep your messages out of the trash bin—and stimulate engagement.
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How an Unhappy Customer Can (Paradoxically) Help Your Businessby CB Whittemore
Many businesses simply fix issues when customers complain. But there's a lot of effort—and angst—that precedes an actual complaint. Learn how to funnel that energy positively and generate productive, lasting outcomes.
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How to Use Customer Experience to Differentiate Your Brandby Wayne Marks
Differentiating a brand today requires expanding brand management from a traditional product, price, place, and promotion focus to a focus on customer experience as well. Here are four strategies that'll make your brand shine.
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Marketing to Motivate: The Secret of Intrinsic Rewardsby Ethan Whitehill
If we've learned anything in the last few years, it's that the old marketing model is broken. As a result of a seismic shift in influence, marketers are just now learning the big secret about motivation—people respond more favorably to ...
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Three Steps to Generating Higher ROI From Content Marketingby Jim Lenskold
Content has always been king, but now the kingdom is much larger and more powerful than ever. If measured and managed properly, it can drive high return on investment (ROI). Here are three ways to boost ROI with content marketing.
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Five Proven Ways to Increase Email Subscriptionsby Tim Grahl
Gaining access to your prospects' inboxes is one of the most important things you can do. Building a solid email list of leads is the best way to grow your business, but just how do you get people to subscribe?
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Responsible Consumption: The Next Frontier in Green Marketingby Jacquelyn Ottman
It's one thing to design a product to be greener, but it's all for nothing if the consumer uses it (or disposes of it) irresponsibly. Here are four examples of companies that went green (with their customers) and profited as ...