Marketing Resources: Customer Behavior

• Strategy Is Fun Too, You Know (Well, Fun-ish) by Pete Gaioni
  It may be boring, but a thorough discovery and strategy-development process is essential before a website redesign. Here are five important elements of a redesign plan you should have in place and readily available... before the fun design stuff starts.
  More articles on Branding, Collaboration, Customer Behavior, Market Research, Marketing Analytics, Marketing Strategy, Metrics
• How to Streamline Site Navigation to Attract and Retain Customersby Shaun Ryan
  A website with poorly designed navigation can frustrate your visitors, cost you sales, and hurt your reputation. Learn how to enhance your site's navigation to showcase your content—and keep your customers coming back.
  More articles on Brand Equity, Customer Behavior, Customer Engagement, E-Commerce, Web Content, Website Design
• Four Ways to Make Local Deals Workby Amy Fowler
  Are your daily deals promotions hurting your bottom line? It doesn't have to be that way. Here are four key tips for using daily deals to boost awareness, gain and maintain customers, and get results.
  More articles on Customer Behavior, Local Marketing, Marketing Tips, Promotions, Social Media
• Why and How Email Feedback Loops Increase Customer Satisfaction and Reduce Complaintsby Tom Sather
  If you are a large-volume sender of email, you should be signed up for all available feedback loops. Learn how feedback loops can help report spam, increase customer satisfaction, and reduce end-user complaints.
  More articles on Customer Behavior, Customer Satisfaction, Email Marketing, Email Service Providers, Spam
• The Evolution of B2B Marketing: Why Generating Leads Isn't Enough Anymore by Michelle Boockoff-Bajdek
  Today's B2B marketers can't focus only on generating leads and turning them over to Sales. To get results, they need to create effective, targeted programs that hit the right people via the appropriate channel. Here how.
  More articles on B2B Marketing, Collaboration, Content Marketing, Customer Behavior, Email Lists, Lead Generation, Marketing Strategy
• When Your Customers Know More Than Your Salespeopleby Christopher Krywulak
  Today's product-savvy customers expect more from in-store shopping experiences. Learn why new technologies, knowledgeable salespeople, and stellar service are critical in today's shopping climate.
  More articles on Customer Behavior, Customer Engagement, Customer Satisfaction, E-Commerce
• Keeping Score: Make Tracking Stats Fun With Gamificationby Andy Crestodina
  Need to stay on top of stats? Let the games begin. Make monitoring metrics fun, and learn how to keep track of your social media, search engine optimization, and email marketing efforts.
  More articles on Customer Behavior, Email Marketing, Gamification, Marketing Analytics, Metrics, SEO, Social Media
• How Digital Customer Behavior Is Changing Brand Managementby Jen Evans
  More than ever before, brands today are shaped by customer experiences—including those online. Create positive digital experiences with these four tips that'll help you effectively build and manage your brand online.
  More articles on Brand Management, Channel Marketing, Customer Behavior, Customer Experience, Marketing Tips
• The Funnel Is Dead, Long Live the Measurable Customer Narrativeby Jen Evans
  One of those reassuring little white lies we tell ourselves as marketers is this: People make linear decisions. It's simpler to draw straight lines about people's behavior, so to date we have typically pushed people through carefully scripted marketing processes. ...
  More articles on Collaboration, Content, Customer Behavior, Customer Relationships, Social Media
• Clash of the Social Network Titans: Google+, Facebook, and Twitterby Michael Wu
  A few weeks into Google+, and most at least know of the new social networking site, even if they haven't joined yet. Still resisting? Based on its current growth rate, you may want to jump in sooner rather than later. ...
  More articles on Customer Behavior, Facebook, Google, Social Networking, Twitter
• Opportunity Calls: How to Effectively Capture Mobile Marketing Conversionsby Kathleen Colan
  Smartphone use is exploding, providing new opportunities to connect and engage with target audiences. Learn how to optimize your mobile marketing campaigns, and effectively track and record mobile conversions.
  More articles on Copywriting, Customer Behavior, Marketing Tips, Mobile Marketing, Smart Phones, Website Design
• Get Your Social Media Plans Ready to Play Broadwayby Chris Chariton
  Just like hit Broadway shows, social media campaigns need to be evaluated, prepared, and tweaked before their big debuts. Here are six ways to perfect your campaigns to ensure they launch to standing ovations.
  More articles on Customer Behavior, Social Media, Social Networking
• How Mini-Stories Can Help Buyers Reject the Status Quo... and Embrace Youby Michael Harris
  Stories are how we make sense of the world. Learn how telling mini-stories will allow buyers to take your offering for a virtual mental test drive, to accept change—and to reject the status quo.
  More articles on Case Studies, Content, Customer Behavior, Sales
• Email Subscriber Engagement Checklist: Six Tips to Keep Handyby Ryan Deutsch
  Engaged subscribers often make up only 30-40% of an email marketer's database, meaning at least 60% of recipients ignore communications. Here's how to keep your messages out of the trash bin—and stimulate engagement.
  More articles on Customer Behavior, Customer Engagement, Email Campaigns, Email Marketing, Marketing Tips
• How an Unhappy Customer Can (Paradoxically) Help Your Businessby CB Whittemore
  Many businesses simply fix issues when customers complain. But there's a lot of effort—and angst—that precedes an actual complaint. Learn how to funnel that energy positively and generate productive, lasting outcomes.
  More articles on Customer Behavior, Customer Relationships, Customer Satisfaction, Marketing Tips
• How to Use Customer Experience to Differentiate Your Brandby Wayne Marks
  Differentiating a brand today requires expanding brand management from a traditional product, price, place, and promotion focus to a focus on customer experience as well. Here are four strategies that'll make your brand shine.
  More articles on Brand Positioning, Branding, Customer Behavior, Customer Experience
• Marketing to Motivate: The Secret of Intrinsic Rewardsby Ethan Whitehill
  If we've learned anything in the last few years, it's that the old marketing model is broken. As a result of a seismic shift in influence, marketers are just now learning the big secret about motivation—people respond more favorably to ...
  More articles on Branding, Customer Behavior, Management, Marketing Smarter, Marketing Tips
• Three Steps to Generating Higher ROI From Content Marketingby Jim Lenskold
  Content has always been king, but now the kingdom is much larger and more powerful than ever. If measured and managed properly, it can drive high return on investment (ROI). Here are three ways to boost ROI with content marketing.
  More articles on Content, Content Marketing, Customer Behavior, Lead Generation, Metrics, Online Marketing, ROI
• Five Proven Ways to Increase Email Subscriptionsby Tim Grahl
  Gaining access to your prospects' inboxes is one of the most important things you can do. Building a solid email list of leads is the best way to grow your business, but just how do you get people to subscribe?
  More articles on Content, Customer Behavior, Customer Engagement, Email Lists, Email Marketing, Lead Generation, Testing
• Responsible Consumption: The Next Frontier in Green Marketingby Jacquelyn Ottman
  It's one thing to design a product to be greener, but it's all for nothing if the consumer uses it (or disposes of it) irresponsibly. Here are four examples of companies that went green (with their customers) and profited as ...
  More articles on Customer Behavior, Green Marketing, Marketing Tips

See all 134 marketing articles related to Customer Behavior

• Social Media Users Prefer Social Login Over Traditional
  More than three-quarters (77%) of social media users say websites should offer social login—i.e., using a social media identity to log in at a website—as an alternative to traditional account ...
  More articles on Customer Behavior, Social Media, Websites
• Luxury Shoppers Use Social Media to Flaunt Purchases
  After making a luxury purchase, most Americans (70.8%) "verbally tell someone" about their latest acquisition, while fully three in ten (30.3%) head to social media sites to share the news, ...
  More articles on Customer Behavior, Research Summaries, Social Media
• Android Gains in Smartphone Market, Apple Also Up
  Fully 40% of all US mobile subscribers, or 97.9 million people, owned a smartphone during the three months ended December 2011, as Google Android expanded its dominance in the market ...
  More articles on Customer Behavior, Research Summaries, Smart Phones
• Marketing Smarts Podcast: Making the Most of the Mobile Momentby Matthew Grant
  "Mobile is a behavior. It's not a technology." That's what Tim Hayden, CMO of 44Doors, told me when we discussed the "mobile moment" in this episode of our Marketing Smarts ...
  More articles on Customer Behavior, Marketing Smarts, Marketing Tips, Mobile Marketing, Podcasting
• Inc. 500 Social Media Use: Facebook, Twitter Up; Blogging Down
  Facebook and LinkedIn are now the most popular and most effective social media tools among the nation's fastest-growing private companies, according to a study by the University of Massachusetts at ...
  More articles on Customer Behavior, Research Summaries, Social Media
• Gen-Y Won't Buy Without User-Generated Input
  Raised on a diet of interactive and social media, Millennials are a consumer powerhouse who, when considering purchases, tend to value user-generated content (UGC) more than other sources of information, ...
  More articles on Customer Behavior, Research Summaries, Segmentation, Social Media, User-Generated Content
• Web Traffic via Mobile Up 102%
  Some 12.6% of total website traffic was generated via mobile device in the fourth quarter of 2011, up 102% from the 6.3% a year earlier, and Android was the top ...
  More articles on Customer Behavior, Mobile Marketing, Research Summaries
• 2012 CES Wrap-Up: Top Trends, Devices, and Brands
  Tech brands Microsoft and Motorola generated the most Twitter buzz at the 2012 International Consumer Electronics Show (CES) held January 10-13 in Las Vegas, each accounting for 5% of #CES-tagged ...
  More articles on Consumer Electronics, Customer Behavior, Research Summaries
• Mobile Email Audiences Up 28%
  Some 89.6 million Americans used their mobile phone to access email for work or personal purposes during the three-month period ended November 2011, up 28% (19.5 million) from the 70.1 ...
  More articles on Customer Behavior, Mobile Marketing, Research Summaries, Smart Phones
• Social Media for Beautiful Things: Pinterest Soars
  Visits to the invitation-only social networking site Pinterest skyrocketed in the second half of 2011, reaching 11.0 million as of December 17, up nearly 40 times the level recorded six ...
  More articles on Customer Behavior, Experian Hitwise Data, Research Summaries, Social Networking
• How to Bridge the Left Brain-Right Brain Gap In Your Loyalty Program
  "To deliver the critical wow factor that draws consumers into loyalty programs and keeps them there," writes Fred Thompson at MarketingProfs, "marketers must get inside customers' heads." What you'll find ...
  More articles on Customer Behavior, Customer Loyalty, Marketing Tips
• Six Things Darwin Could Teach Marketers About Converting Browsers Into Buyers [Slide Show]by Mark Simpson
  How do passive online browsers evolve into active buyers? Here are six essential lessons—inspired by Charles Darwin—that will help marketers transform website visitors into loyal customers.
  More articles on Collaboration, Customer Behavior, Marketing Tips, Online Marketing, Testing, Web Analytics
• What Marketers Don't Get About Social Media Audiences
  There appears to be a disconnect between what marketers think consumers want from social media and what consumers actually want: Most senior marketers say consumers "want to be heard," but ...
  More articles on Customer Behavior, Customer Engagement, Research Summaries, Social Media
• Four Reasons Haters Are Good for Your Company
  Your company will always have haters—unhappy customers who go out of their way to trash your product, service or customer service at every opportunity. "They often find their way onto ...
  More articles on Branding, Customer Behavior, Customer Relationships, Social Media
• Free Shipping Day Drives Holiday E-tail Sales to $30.9B
  US retail e-commerce spending for the first 46 days of the November-December 2011 holiday season reached $30.9 billion, up 15% from the corresponding days in 2010, according to data from ...
  More articles on Customer Behavior, E-Commerce, Promotions, Research Summaries
• Social Media Chatter Reveals Mobile Shoppers' Frustrations
  Many consumers are unhappy with recent mobile shopping experiences, according to study by Tealeaf; among social media conversations related to mobile shopping over the Thanksgiving weekend of 2011, 58% expressed ...
  More articles on Customer Behavior, Mobile Marketing, Research Summaries, Social Media
• 'Tis the Season to Be Marketing-Savvy With Email and Social Media [Slide Show]by Jeff Revoy
  The holiday season is the busiest time of year for many businesses. Break through all of the noise with these six essential tips that'll kick your email and social media ...
  More articles on Customer Behavior, Email Marketing, Marketing Tips, Social Media
• Deal-a-Day Spending to Reach $3.9B by 2015
  US consumer spending on deal-a-day offers is forecast to reach $3.9 billion by 2015, increasing at a compound annual growth rate (CAGR) of 35.1% over the next four years, from ...
  More articles on Customer Behavior, Demographics, Forecasts, Research Summaries
• Google Tops Online Video Property in January
  Some 171 million US Internet users watched online video in January 2011, engaging in nearly 4.9 billion viewer sessions during the month, according to comScore Video Metrix. Google Sites, driven ...
  More articles on Customer Behavior, Google, Research Summaries, Videos, YouTube
• Affluent Gen-Y Hooked on Social Media, Brands
  Digital media is trouncing traditional channels among up-and-coming Millennials: 81% of affluent Gen-Y adults use Facebook every day—roughly double the number who read newspaper content (45%) or watch TV (44%) ...
  More articles on Customer Behavior, Demographics, Facebook, Research Summaries, Social Networking

See all 444 marketing Daily Posts related to Customer Behavior

Customer Behavior case studies, deconstructing real life examples and illustrating lessons learned

• How a B2C Website's Landing-Page Tests Increased Conversions 67%by BabyCenter
  CASE STUDY: What do you do when the landing page for your most popular search term converts some 30 percent less frequently than your general landing page?
  More case studies on B2B Marketing, Case Studies, Customer Behavior, Keywords, Landing Pages, Testing, Website Design
• How a Diving Equipment Retailer Leveraged Targeted Web Site Promotions to Lift Revenue, Conversionsby Divers Direct
  CASE STUDY: Senior management at scuba-supply outfit Divers Direct weren't convinced they needed to run promotions or offer discounts to increase Web sales. A test using Sitebrand's personalization platform quickly changed that perception.
  More case studies on Case Studies, Customer Behavior, PPC Campaigns, Sales, Targeting, Testing, Websites
• A Niche E-tailer Sizes Up Glamour... One Customer at a Time, Boosting Sales with a Personalized Web Site Experienceby Sydney's Closet
  Five years ago, Sydney's Closet sold only plus-size prom dresses. Since then, however, the company has significantly expanded its lines, and it sought to segment its customers to help deliver content and offers that would be specific to their interests and needs. Here's its approach.
  More case studies on Case Studies, Customer Behavior, E-Commerce, Personalization, Segmentation, SEO, Targeting, Websites
• How a Retail Company Increased Web Sales Order Value 60% via Automated Personalizationby Personal Creations
  For personalized gifts retailer Personal Solutions, matching up complementary items for a monthly catalog was one thing. Manually serving up suitable recommendations and keeping up with seasonal inventories for real time online sales without an automated process was another.
  More case studies on Case Studies, Customer Behavior, Customer Engagement, Personalization, Sales, Web 2.0, Websites
• How a Manufacturer's Sales Team Found the Secret to Efficiently Service a Low-Tech Customer Baseby Fabcon
  The manufacturing sector is more traditional than most. Many of its customers aren't high tech—some don't even have Internet access. Fabcon, a Minnesota builder of precast wall panels, struggled with marrying its desire for high-tech operational efficiency and its need to service customers in the method that they preferred.
  More case studies on Case Studies, Customer Behavior, Customer Relationships, Customer Service
• How a Fast Food Franchise Helped Consumers Speed Through the Drive-Thru—and Drove up Salesby Miami Management
  Fast food consumers are rarely loyal—if they see a shorter line across the street, that's usually where they'll go. Accordingly, Miami Management—which owns 16 Wendy's franchises in Kentucky—implemented new technology that changes the drive-thru process by adding multiple lanes and a remote order center. The long-term payoff: quicker, more accurate service for customers and increased sales for the restaurants. First, however, franchise owners had to encourage customers to try the new system.
  More case studies on Case Studies, Customer Behavior, Customer Service, Sales

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Customer Behavior online seminar broadcasts from the best minds in marketing

• Dan Pink on How to Apply Motivation 3.0 to Drive Customer ActionBroadcast on 1/26/2012 11:00:00 AM
  More seminars on Career Management, Customer Behavior, Customer Engagement, Management, Marketing Smarter, Research
• Adapt or Die: the Changing Behavior of Today's Connected CustomerBroadcast on 1/19/2012 11:00:00 AM
  More seminars on Customer Behavior, Customer Relationships, Marketing Strategy, Social Media
• Reduce Barriers to the Sale and Make it Easy for Customers to BuyBroadcast on 12/15/2011 11:00:00 AM
  More seminars on Customer Behavior, Marketing Strategy, Sales, Voice of the Customer
• Subject Lines: The Hidden Impact on Email Subscriber BehaviorBroadcast on 8/18/2011 11:00:00 AM
  More seminars on Creativity, Customer Behavior, Email, Email Marketing, Email Subject Lines, Writing
• 8 Triggers that Turn Customer Distraction into TractionBroadcast on 4/14/2011 11:00:00 AM
  More seminars on Customer Acquisition, Customer Behavior, Customer Engagement, Marketing Challenges, Marketing Strategy, Mobile Marketing, Sales, Social Media
• MarketingProfs University: 11 Digital Trends to Watch in 2011Broadcast on 4/7/2011 11:00:00 AM
  More seminars on Customer Behavior, Customer Engagement, Digital Marketing, Interactive Marketing, Marketing Strategy, Research, Social Media, Social Networking
• Get to Know Your Customers: Connecting Market Research to Business GrowthBroadcast on 8/5/2010 11:00:00 AM
  More seminars on Customer Behavior, Market Research, Marketing Tips, Measurement, ROI, Value Propositions
• Scaling Social Business: How Brands Can Build Their Business Now (and Position for What's Next in Social Media)Broadcast on 5/13/2010 11:00:00 AM
  More seminars on Brand Positioning, Customer Behavior, Forecasts, Marketing Challenges, Marketing Strategy, Scenarios, Social Media
• The Anatomy of Buzz: Real Life Marketing Lessons, with Emanuel RosenBroadcast on 11/5/2009 11:00:00 AM
  More seminars on Customer Behavior, Customer Engagement, Marketing Smarter, Marketing Tips, Social Media, Word of Mouth
• The New Consumer and Social Media: Energizing Your BrandBroadcast on 9/10/2009
  More seminars on Branding, Customer Behavior, Customer Relationships, Marketing Smarter, Metrics, Social Media
• Proven Ways to Create Engaging Online Customer ExperiencesBroadcast on 8/21/2008
  More seminars on Customer Behavior, Customer Engagement, Customer Experience, Customer Retention, New Media, Online Marketing
• Using e-Metrics to Optimize Your All-Around Marketing StrategyBroadcast on 4/3/2008
  More seminars on Customer Behavior, Marketing Strategy, Online Marketing, Positioning, ROI, Segmentation, Web Analytics, Websites
• Tighten Up Your Marketing Plan: The Nuts and Bolts of Market SegmentationBroadcast on 8/2/2007 11:00:00 AM
  More seminars on B2B Marketing, Customer Behavior, Marketing Plans, Marketing Tips, Segmentation, Targeting
• How Connected People and Companies Are Winning Big in the Tech-Savvy Consumer PlaygroundBroadcast on 7/25/2007 11:00:00 AM
  More seminars on Advertising, Customer Behavior, Facebook, LinkedIn, Marketing Tips, MySpace, Targeting, Word of Mouth
• Killer Web Content: Make the sale. Deliver the service. Build the brand.Broadcast on 12/6/2006 11:00:00 AM
  More seminars on Customer Behavior, Customer-Centric, Marketing Tips, Search Engines, Web Content
• Crash Course #2: How to Build and Manage Your Marketing DatabaseBroadcast on 11/2/2006 11:00:00 AM
  More seminars on Customer Behavior, Direct Marketing, Email Lists, Marketing Tips, Surveys
• Uncommon Strategies to Beat Your CompetitionBroadcast on 2/22/2006 11:00:00 AM
  More seminars on Collaboration, Creativity, Customer Behavior, Customer Engagement, Marketing Strategy, Measurement, Personas
• Reach the Big Spenders: How to Market to Women from 50 to 75Broadcast on 12/1/2005 11:00:00 AM
  More seminars on Customer Behavior, Customer Engagement, Marketing Tips, Measurement, Targeting, Women
• How to Turn Customer Data Overload into Customer InsightBroadcast on 2/24/2005 11:00:00 AM
  More seminars on Collaboration, Customer Behavior, Customer Engagement, Customer Experience

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Customer Behavior Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: 5 Rules for Creating Powerful Calls-to-ActionReleased on 8/26/2011 10:00:00 AM
  More Take 10 on Copywriting, Customer Behavior, Metrics, Web Copy, Writing

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Customer Behavior marketing downloads for the busy professional

• Research Spotlight: Twitter
  A successful Twitter program requires extensive research on whether your audience is there, what everyone is interested in, and what they're doing. Lucky for you, MarketingProfs has done the work for Research Spotlight: Twitter. Download it now to access close to 70 pages of Twitter research from 30 unique sources.
  More tools on Brand Loyalty, Customer Behavior, Demographics, Research Summaries, Segmented Research Data, Social Networking, Twitter
• Research Spotlight: Facebook
  Research Spotlight: Facebook helps you focus on the most popular social network today. Get the research insights you need to create successful Facebook campaigns. Learn who's on Facebook, what they're doing, and how best to reach them.
  More tools on Community, Customer Behavior, Facebook, Segmentation, Smart Phones, Social Networking

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