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• The Positive Side of a Negative ReviewAdrienne Weissman
  Getting negative reviews makes most businesses nervous. However, negative reviews can be a good thing. Really.
  Customer Behavior, Customer Communications, Customer Engagement, Customer Relationships, Feedback, Reputation Management
• Prompting Users to Review an App: Four Do's and Three Dont'sEugine Dychko
  For veteran app users and newbies alike, app ratings matter. They really matter. Especially as social proof that the app has value and is worth installing. Ask users for ...
  Content, Customer Acquisition, Customer Engagement, Customer Experience, Feedback, Mobile Marketing, Smartphones, Testimonials
• Four Mistakes That Marketers Make When They Conduct SurveysRay Beharry
  The right survey can provide robust data that helps marketers make critical business decisions. Mistakes in conducting surveys, however, can burden marketers with unusable data.
  Consumer Electronics, Customer Engagement, Data, Digital Marketing, Feedback, Mobile Marketing
• Six Simple yet Effective Ways to Make the Most out of TwitterPooja Lohana
  Instead of bringing in new leads, Twitter can become a huge time-suck. So how can you make sense of Twitter, gain more followers, and tick off your marketing goals? Here ...
  Advertising, Content, Content Marketing, Feedback, Inbound Marketing, Social Media, Social Networking, Twitter
• The Strategy That Got Slack to 500,000 Users and Made It a $1 Billion CompanyArt Zabalov
  Whether you're an already-established business or you're just starting out, customer feedback can serve directly as a tool for customer acquisition and, indirectly, as a tool to boost other customer ...
  Content, Customer-Centric, Customer Relationships, Feedback, Testimonials, User-Generated Content
• How to Master the Balancing Act Between Web Design and FunctionalityRoy Chomko
  From a website's conception to official go-live date, the design and development teams need to have shifted out of their silos and onto the same workbench.
  Collaboration, Customer Experience, Feedback, Website Design, Websites
• Five Tips for Giving the Right Feedback on Web DesignRoy Chomko
  Giving design feedback should be painless. Going full-on Don Draper and tearing apart your designer's work won't lead to better designs. But providing unclear or insufficient feedback might prove even ...
  Career Management, Collaboration, Creativity, Feedback, Website Design, Websites
• Three Ways to Use Feedback Surveys to Maximize Business EffectivenessSabina Stoiciu
  See how you can use a feedback survey to maximize effectiveness in relation to employees, customers, and events. Also, read two brief case studies of businesses that simplified their work ...
  Conferences, Customer Insight, Customer Satisfaction, Feedback, Market Research, Research, Surveys
• Why Facebook's Video Autoplay Is Great News for MarketersMelody King
  Videos posted by Facebook users now play automatically when users scroll through their News Feeds. Find out why this feature is fabulous news for brands wanting to boost their customer ...
  Content, Content Marketing, Customer Engagement, Feedback, Instagram, Videos
• Use Social Media to Steal Market Share (and More Good Advice for CMOs)Susan Ganeshan
  Social media has proven itself an invaluable venue for businesses promoting their products and specials, but its value doesn't end there. Here are five ways CMOs can start getting more ...
  Collaboration, Customer Insight, Feedback, Market Research, Marketing Strategy, Social Business, Social Media
• How B2B Marketers Can Draw B2C Strategies Into Their MarketingDerek Singleton
  B2B marketing—at least in the tech world—is starting to mirror the simple marketing, transparent pricing, and frictionless buying process that we see in the B2C world. Here are four ways ...
  B2B Marketing, Content, Feedback, Gamification, Marketing Strategy, Sales
• How to Conduct Focus Groups: Seagate's ExampleJonathan Long
  Seagate, a leading provider of hard drives and storage solutions, realized that they knew very little about a very big target market: college students. So it conducted focus groups to ...
  B2C, Brand Awareness, Consumer Electronics, Customer Behavior, Customer Insight, Feedback, Market Research, Millennials, Product Marketing, Research, Voice of the Customer
• Join the LinkedIn Party: Five Tips for Using LinkedIn Groups EffectivelyMatt Haskell
  If you are on LinkedIn to really connect with people, LinkedIn Groups is where the party is. But to get the most out of LinkedIn Groups, you need to learn ...
  B2B Marketing, Community, Customer Acquisition, Customer Engagement, Feedback, Lead Generation, LinkedIn, Market Research, Research, Sales, Social Media, Social Networking
• Seven Ways to Help Sales Use Marketing Content to Win Buyer TrustCliff Pollan
  Buyers don't care about your product or service. They just care about the problems and opportunities they face and how your expertise can help them. Accordingly, Marketing and Sales share ...
  B2B Marketing, Content, Content Marketing, Customer Acquisition, Customer Relationships, Feedback, Inbound Marketing, Lead Generation, Sales, Social Media
• Seven Rebranding Lessons Learned: A Road Map From a Newly Merged CompanyMark Durrett, Alicia Smith
  Working through a six-month rebranding effort, we learned seven key lessons we deemed worthwhile to share in the hope they can help others who might face similar challenges.
  Brand Ambassadors, Brand Management, Brand Positioning, Branding, Customer Insight, Feedback, Positioning, Technology, Value Propositions
• Use Your Last Event as a Launching Pad for Your Next Event [Slide Show]Christian Gulliksen
  After months of hard work, your event was a smashing success. But you've got only two weeks or so after that event to take action if you want your NEXT ...
  B2B Marketing, Customer Relationships, Feedback, Marketing Tips, Testimonials, Tradeshows/Events
• Why Customer Satisfaction Doesn't Mean Customer Retention—and What You Can Do About ItSean Geehan
  Most organizations try to predict retention rates based on customer-satisfaction scores. The reality is that in B2B, user satisfaction does not equal customer retention. Remember, most customers who leave a ...
  B2B Marketing, Customer Retention, Customer Satisfaction, Feedback, Voice of the Customer
• How to Identify and Avoid This Survey-Questionnaire Design Problem: Mixed-Mode ScalesCarey V. Azzara
  Data from mixed-mode questions are hard, if not impossible, to interpret accurately. But such flawed survey questions abound, perhaps because at first blush they seem entirely workable. Here's why they're ...
  Creativity, Feedback, Marketing Tips, Research, Surveys, Writing
• When Bad Buzz Happens to Good Companies
  It seems almost inevitable these days: You run a search on your company's name or product and a negative review, remark or blog post appears in the top listings. What do ...
  Customer Satisfaction, Feedback, Press Releases, Search Engine Marketing, Social Networking, Word-of-Mouth
• You Talkin' to Me?
  Once in a while, a digital ad grabs you just like that. And one thing that really boosts its impact is if the person featured in it is—you. Read on:  Last year, to sell tickets ...
  Advertising, Feedback, Interactive Marketing, Social Media, Videos