Referrals

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• Know Your Customers Better Than They Know Themselves: The Key to Customer Loyalty [Infographic]Laura Forer
  Consumers are more loyal to brands that offer personalized experiences, and that loyalty can provide excellent returns for brands. So you'd better know enough about your customers to provide those ...
  B2C, Customer Communications, Customer Experience, Customer Loyalty, Customer Relationships, Marketing Strategy, Personalization, Referrals
• Is a Loyalty Rewards Program Right for Your Brand? [Infographic]Laura Forer
  A good loyalty rewards program increases not only the number of repeat customers but also average order value—which can have a significant impact on the bottom line. Check out the ...
  Customer Evangelists, Customer Loyalty, Customer Relationships, Customer Retention, Marketing Strategy, Referrals
• The Ultimate Restaurant Marketing Guide [Infographic]Laura Forer
  Just as a master chef combines various flavors, restaurants must combine their offline presence, their online presence, and their dine-in experience to create a delicious—and successful—marketing combo.
  Customer Behavior, Customer-Centric, Customer Communications, Customer Experience, Customer Loyalty, Customer Relationships, Referrals, Web Copy, Websites, Word-of-Mouth
• Marketing ROI: How to Get Actionable Insights From Google AnalyticsJennifer Blackburn
  What Google Analytics data should marketers home in on to help executives understand the impact of marketing content and online efforts on delivering value through the sales funnel?
  Advertising, Content Marketing, Google Analytics, Metrics, Referrals, Social Media, Web Analytics, Websites
• Five Mistakes You Can't Afford to Make in Your Refer-a-Friend ProgramPrasad Dhamdhere
  Marketing has readily accepted the power of referral programs. Their reach, trust factor, and ability to target the right people combine to quickly and effectively boost customer acquisition. But some ...
  B2C, Customer Behavior, Customer Relationships, E-Commerce, Landing Pages, Referrals, Retail Marketing, Websites
• How You Can Use Reviews and Ratings to Prepare for the Holiday Season [Infographic]Verónica Jarski
  Are you ready to handle all the holiday sales coming your way? Looking at your reviews and star ratings can help you anticipate sales this coming holiday season.
  Brand Awareness, Customer Behavior, Customer Insight, Customer Satisfaction, Digital Marketing, Product Management, Referrals, Websites
• How Reviews and Recommendations Affect the Path to Purchase [Infographic]Verónica Jarski
  Get the stats on how much consumers rely on their friends and family for advice about their purchase decisions.
  Advertising, Community, Customer Behavior, Customer Evangelists, Customer Insight, High-Tech Marketing, Referrals, Sales and Advertising, Women
• Invite Your Friends! Three Best-Practices for a Successful Referral ProgramMatt Kates
  Brands looking to launch referral programs or fine-tune their current efforts must embrace best-practices that help guide audiences through three distinct phases of engagement.
  Customer Acquisition, Customer Engagement, Customer Evangelists, Customer Relationships, Referrals
• What You Need to Know About the Changing Affiliate LandscapeJim Robinson
  Technology paired with changing consumer behavior is transforming affiliate marketing and creating opportunities for marketers to target consumers more precisely.
  Blogging, Collaboration, Marketing Strategy, Referrals, Sales, Word-of-Mouth
• How to Bulk Up Your Referral Program [Infographic]Chris Duskin
  How do you revitalize your referral marketing to fit mobile? The following infographic is packed with referral marketing tips that marketers should consider when targeting mobile users.
  Customer Acquisition, Customer Engagement, Lead Generation, Marketing Strategy, Promotions, Referrals, Social Media
• #SocialSkim: Engaged Referrals, Seniors, Facebook Ads, Twitter and Mesagraph, More!Angela Natividad
  Which social networks drive the most engaged referrals? Do Facebook ads make sense? Are seniors taking to social media? Get the answers to those questions, plus the scoop on Twitter's ...
  Advertising, Career Management, Customer Engagement, Digital Marketing, Digital Theory, Engagement, Facebook, Integrated Marketing, LinkedIn, Mobile Marketing, Referrals, Social Media, Social Networking, SocialSkim, Television, TV, Twitter, YouTube
• Automate the Best-Practices of Sales Reps to Drive ReferralsRichard Beedon
  Today's technology can help large brands automate the best-practices of sales reps and institutionalize the process of generating referrals.
  Customer Engagement, Customer Relationships, Digital Marketing, Marketing Strategy, Referrals, Sales, Word-of-Mouth
• Events Can Help Turn Customers Into PromotersBetsy Zikakis
  Events provide an opportunity to interact with your most loyal customers. Find out why you should seize those opportunities to convert such customers into promoters for your company or product.
  Brand Ambassadors, Brand Loyalty, Customer Engagement, Customer Evangelists, Marketing Strategy, Referrals, Word-of-Mouth
• Customer Reviews as Marketing Channel: How to Create a 'Review Funnel'Jon Hall
  Here are some specific tactics for getting more happy customers to share the good word about your business, product, or service.
  Content Marketing, Customer Behavior, Customer Engagement, Customer Relationships, Referrals, Sales, Social Media, Social Networking, Word-of-Mouth
• Five Tips for Creating Customer Relationships That Drive SalesTom Cates
  Strong customer relationships drive sales, sustainability, and growth, especially in today's economy. Regardless of your industry, follow these five tips for stronger and healthier customer relationships.
  Customer Acquisition, Customer Communications, Customer Loyalty, Customer Relationships, Customer Retention, Customer Satisfaction, Engagement, Referrals
• Brand Reputation Management: Your Seven-Point Game PlanLorna Walkden
  Despite its current popularity, brand reputation management is not a new concept, but today it's about actively managing the references, conversations, and feedback that typically occur online. Here are seven ...
  Brand Management, Content, Customer Service, Public Relations, Referrals, Reputation Management, Search Engine Marketing, Social Media, Testimonials
• Four Lessons for Brand Managers From the Race for the White HouseJens Lundgaard
  Not Apple, not General Motors, not Microsoft. If we're talking the really big brands currently dominating American consciousness, we're talking politics: the 2012 US presidential election. And the relative strengths ...
  Brand Ambassadors, Brand Management, Brand Positioning, Branding, Customer Relationships, Obama, Product Marketing, Public Relations, Referrals, Reputation Management
• Four Ways to Get Too Much Word-of-Mouth [Slide Show]Christian Gulliksen
  Does your business suffer from too much positive word-of-mouth? Seems like a nice problem to have. If you want your customers singing your praises over and over again, here are ...
  Customer Loyalty, Customer Relationships, Customer Satisfaction, Referrals, Word-of-Mouth
• Facebook Brand Fans More Likely to Recommend, Buy Products
  Nearly six in ten (56%) Facebook users who "like" brands on the social networking site say they are more likely to recommend a brand to friends after becoming a fan, ...
  Brand Loyalty, Facebook, Referrals, Research Summaries, Word-of-Mouth
• What Can Your Referral Program Learn From Roku?
  "Plenty of companies have referral programs," writes Kimberly Smith, "but how many can say theirs converts at about three times the rate of other online marketing campaigns and brings in ...
  Consumer Electronics, Creativity, Marketing Inspiration, Online Marketing, Referrals