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Four Lessons for Brand Managers From the Race for the White HouseJens Lundgaard
Not Apple, not General Motors, not Microsoft. If we're talking the really big brands currently dominating American consciousness, we're talking politics: the 2012 US presidential election. And the relative strengths ...
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Four Ways to Get Too Much Word-of-Mouth [Slide Show]Christian Gulliksen
Does your business suffer from too much positive word-of-mouth? Seems like a nice problem to have. If you want your customers singing your praises over and over again, here are ...
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Facebook Brand Fans More Likely to Recommend, Buy Products
Nearly six in ten (56%) Facebook users who "like" brands on the social networking site say they are more likely to recommend a brand to friends after becoming a fan, ...
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What Can Your Referral Program Learn From Roku?
"Plenty of companies have referral programs," writes Kimberly Smith, "but how many can say theirs converts at about three times the rate of other online marketing campaigns and brings in ...
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Why Sales Needs Fewer Leads From MarketingDan McDade
Buyers are now driving the buy/sell process once controlled by field sales, causing sales teams to miss their targets. But high-volume lead generation won't help. Here's why a "less is ...
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Case Study: How One Company More Than Doubled Customer ReferralsKimberly Smith
Many companies have referral programs, but how many can say theirs converts at about three times the rate of other online campaigns and brings in over 500 product sales each ...
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Job-Market Secrets: How to Build Your Network in 12 DaysDebra Feldman
Networking is the best job-search method and generates more than 80% of new hires. Constantly nurturing your relationships and strategically developing new contacts puts you on the inside track to ...
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How to Accelerate Referrals
"If you're like many professional service providers, you get a lot of business from referrals," writes Barbara Bix at MarketingProfs. But you may not realize how closely the referral process ...
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Accelerate Your Referrals: Nine Steps to SuccessBarbara Bix
If you're like many professional service providers, you get a lot of business from referrals. You get them because you're an expert and you provide excellent service. Nevertheless, that's not ...
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B2B Marketers Using Social Media to Boost Search
As B2B marketers shift resources and marketing budgets to social media, many have begun to align their social-media efforts with search-engine marketing, using the social channel to drive search referrals ...
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Un-Advertising: The Power of Testimonial Video in the Post-Advertising EraTed Page
Mad Men-style advertising, based on interrupting entertainment or news, is still with us—but most marketers recognize that it's unsteady on its feet. The reality is that people are tired of ...
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Consumer Brand Loyalty Wanes in Recession
Driven by the need to save money during the economic downturn, consumers have been revoking their allegiance to brands in the past two years, and many have opted for cheaper ...
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Social Media Consumers More Likely to Buy, Recommend
Two-thirds (67%) of consumers who follow brands on Twitter are more likely to buy those brands after becoming a follower, and 51% of Facebook fans are more likely to buy ...
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Why Salespeople Don't Like Your Customer-Reference Program (and What to Do About It)Joshua Horwitz
With most large corporate purchases, the only way to get new customers to sign on is to let them hear directly from current customers who can speak about their experience ...
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Proving ROI for Search-Engine OptimizationDan Skeen
Search-engine optimization (SEO) provides several return on investment (ROI) measures that can have a positive impact on a company's bottom line far more visibly than most marketing tactics.
Yet despite all ...
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Stop! I'm Blushing!
Most independent automotive repair shops yearn for a steady supply of positive reviews at sites like Yelp.com. But Yuki Import Service of Los Angeles has placed a few prominent signs ...
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Case Study: A Facebook Experiment in Ad TargetingJason Alba, Kimberly Smith
Here's how One Day, One Job—an online company that helps college students find entry-level jobs—grew its Web traffic and visibility via targeted ads on the social network.
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Don't Become a Frenemy
"Refer-A-Friend campaigns can be tricky territory," says Kristen Gregory in a post at the Bronto blog. "Let's be very clear: just because someone gives you the email address of their ...
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Eight Tips for Hunting for Revenue Where No Budget Exists—Get to ExecutivesSteve Lightstone
It's tough out there. Budgets are being cut. Markets are shrinking. Prospects aren't buying the way they used to. But you can still sell effectively. You just have to think ...
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Case Study: How an Interactive Game Stimulated Product Awareness and SalesKimberly Smith
To differentiate itself in a crowded consumer-electronics market, Sony Electronics leveraged a bond—James Bond—with sister company Sony Pictures. A Bond-themed interactive game and sweepstakes resulted in 45,000 clickthroughs to product ...
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