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• LinkedIn Top Social Site in Corporate America
  Among the employees of the nation's largest corporations, LinkedIn is the most popular social networking site, according to a report by NetProspex, which also found that the employees of Microsoft ...
  LinkedIn, Research Summaries, Social Networking
• Don't Abandon Traditional Marketing Methods: Integrate and InteractChristine Perkett
  MarketingProfs blogger Christine Perkett discusses the importance of interacting with customers through traditional marketing, not just social media.
  Content, Facebook, Google, LinkedIn, Twitter
• How I Was Wrong About LinkedIn (with 2 Mini Case Studies)Ann Handley
  MarketingProfs blogger, Ann Handley, rethinks LinkedIn and sees its capabilities beyond just looking for a job.
  Content, LinkedIn
• LinkedIn: Time to Plug and Play
  The rise of search engine optimization (SEO) was a huge change for the marketing profession. But for B2B marketers, there's a new game in town: LinkedIn Search Optimization, or LSO, ...
  B2B Marketing, High-Tech Marketing, Keywords, LinkedIn, Sales
• Are You the Missing Link?
  "Without some of us even noticing," writes Brian Carroll in an article at MarketingProfs, "[LinkedIn] has developed into a useful lead-generation tool for marketers and salespeople who are looking to ...
  Lead Generation, LinkedIn, Networking
• Taking Groupthink Up a Notch
  News flash: LinkedIn still boasts one of the largest, tightest-knit collections of professionals in the social-networking space. And now it wants to be even more useful to marketers. Custom Groups ...
  Branding, Community, LinkedIn, Social Media, Social Networking
• Recruiting Executives and Industry Experts for Qualitative ResearchScott Swigart, Sean Campbell
  Your studies are not appropriate for participants found on purchased lists, and the participants will take part in a series of in-depth interviews. So how do you find your interviewees?
  Case Studies, Google, LinkedIn, Market Research, Search Engines, Thought Leadership, Videos
• The Three Most Popular Social Networks for Business (and Why You Should Use Them)Paul Chaney
  An ancient proverb states that a "cord of three strands is not easily broken." By way of analogy, I hypothesize that the more individual connections to a particular person you ...
  Facebook, LinkedIn, Networking, Social Networking, Twitter
• LinkedOut
  Not long ago, Elaine Fogel used a post at the MarketingProfs Daily Fix Blog to discuss her case of "Social Media Rejection Syndrome." It all began when someone not only ...
  LinkedIn, Small Business, Social Networking
• Whitepapers: Publish AND Promote, or Perish
  For small companies, technology whitepapers can be time-consuming and expensive to produce. Depending on the topic, they can also be highly perishable, with a relatively short shelf life. So it ...
  Blogging, Facebook, High-Tech Marketing, LinkedIn, Sales, Twitter, White Papers
• How Social Is Socially Acceptable in Email?Stephanie Miller
  Marketers face a bit of a quandary in deciding how social to be. There is a seemingly endless number of social networks, all with conversations that might be relevant to ...
  B2B Marketing, Customer Engagement, Facebook, LinkedIn, Social Media, Surveys, Twitter
• People Are Really Using LinkedIn Differently Than Other Social Media Sites!Elaine Fogel
  Remember my recent post about having social media rejection syndrome? Well, did I ever learn a lot! It seems that most of the people who commented here at the Daily ...
  Content, LinkedIn
• Case Study: How IBM Offset the Impact of a Down Economy on Event AttendanceKimberly Smith
  How can you confront today's economic headwinds? See how IBM avoided a looming disaster and reached safe harbor with the help of customers and partners.
• Social Media and Your Personal Brand: Five Steps to Building Your Brand in Bits & BytesWilliam Arruda
  The ubiquity of social-media tools has made personal branding even more pervasive, powerful, and efficient. Personal branding has moved online. Many Web 2.0 tools designed for building community and fostering ...
  Blogging, Branding, Google, LinkedIn, Measurement, Personal Branding, Social Media, Social Networking, Twitter
• RU Linked in or Left out?
  Heads-up: It's time to take a fresh look at LinkedIn. That's what Diana Huff says in a recent guest post at the Savvy B2B Marketing blog. "In the last year ...
  B2B Marketing, Lead Generation, LinkedIn, Market Research, Social Networking
• Help! I Have Social Media Rejection Syndrome!Elaine Fogel
  Http://www.mpdailyfix.com/images/rejected.jpg
  Content, Facebook, LinkedIn, Networking
• It's as Easy as 123456
  All we hear these days is how important social media is to advertising. But has anyone isolated a simple formula for business outreach through social media? In a word, yes! In ...
  Advertising, B2B Marketing, Blogging, Facebook, LinkedIn, Marketing Tips, MySpace, Social Media, Twitter, YouTube
• How Do I Love Thee...? Ten Tips for Using Web 2.0 to Give Back to Your Professional NetworkWilliam Arruda
  Effective networking is all about giving. One of the best ways to give to your network members is to help them build their personal brands. And if you help them ...
  Blogging, Community, Economic Crisis, Facebook, Google, LinkedIn, Networking, Personal Branding, Social Media, Social Networking, YouTube
• Case Study: Using Video to Reel in Record High Traffic and ConversionsKimberly Smith
  Supply-chain software provider Kinaxis needed to reel in more customers, so it created a comedy video series, which soon became its most popular online content. The videos drew record site ...
• Me, Myself and My Company
  Especially in the last few years, the concept of personal branding has begun to take hold. Many of your employees now see themselves—and not just your company—as a brand they ...
  Facebook, LinkedIn, Marketing Inspiration, Personal Branding, Word-of-Mouth