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Facebook, LinkedIn Are Top Social Platforms for MarketersAyaz Nanji
If forced to only select only one social media platform to market on, 49% of marketers would pick Facebook, followed by 16% for LinkedIn, according to a recent survey by ...
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Seven Online Marketing Activities You Can Start TodaySonja Jobson
Want to market your small business online? Doing so isn't difficult. Just make sure to produce quality content and authentic messages. Here are seven ways to get started with your ...
Blogging,
Blogging Strategy,
Content,
Content Marketing,
Corporate Blogging,
LinkedIn,
Social Media,
Twitter,
Video Blogs,
Web Content,
Websites
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Social Sharing Boosts Email Results [Infographic]Verónica Maria Jarski
Think social media killed off email? Hardly. If anything, social media has boosted the power of email. To help marketers understand how important social media is to email, GetResponse put ...
Content,
Content Marketing,
Customer Engagement,
Digital Marketing,
Email,
Email Campaigns,
Email Marketing,
Facebook,
LinkedIn,
Social Media,
Twitter
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#SocialSkim: Social Media This Week, Including What Gets Likes and LinkedIn's Contacts AppAngela Natividad
Learn what ad images get Liked (hint: not logos), how Facebook plans to Trojan-horse mobile, and why you should Pin. Tumblr and Twitter have sweetened deals for advertisers, Water for ...
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LinkedIn: Revolutionizing the World of Recruiting [Infographic]Verónica Maria Jarski
To find out how LinkedIn is transforming job recruiting, the folks at Masters in Human Resources did some research and created the following infographic.
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#SocialSkim: Social Media This Week, Including a PowerPoint AlternativeAngela Natividad
Find yourself some Yelp killers, LinkedIn stats, a delicious social alternative to PowerPoint, Twitter #ComedyFest, scratch-and-sniff banner ads, and GIFs... for TV! Skim to get caught up on the week's ...
Advertising,
B2B Marketing,
B2C,
Demographics,
Digital Theory,
Humor,
LinkedIn,
PowerPoint,
Social Business,
Social Media,
Social Networking,
Twitter
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#SocialSkim: Boston Marathon, LinkedIn Ads, Twitter Music, Facebook Open Graph MobileAngela Natividad
The Boston Marathon topped headlines this week. See how social helped salve wounds, correct errors, and reconnect people. Also, the latest on LinkedIn ads, Twitter's just-launched #music, and Facebook's Open ...
Advertising,
B2B Marketing,
B2C,
E-Commerce,
Facebook,
Google+,
LinkedIn,
Marketing Strategy,
Retail Marketing,
Small Business,
Social Business,
Social Media,
Social Networking,
Strategy,
Twitter
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Sales and Marketing at War: The Game of Thrones [Infographic]Verónica Maria Jarski
Though not competing for the Iron Throne, Sales and Marketing have long warred against one another in struggles worthy of a "Game of Thrones" TV episode. Pardot has mapped out ...
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#Social Skim: Facebook Home, LinkedIn Mentions, Twitter Reports, Steve Jobs... The Week in SocialAngela Natividad
We kick off with Facebook's Home, LinkedIn... zany puppet action, our April Fool's joke of choice, and stats galore. Also: Learn how Twitter Reports has improved, where you can find ...
Customer Engagement,
Digital Marketing,
Digital Theory,
Facebook,
Google,
Humor,
LinkedIn,
Mobile Marketing,
Smart Phones,
Social Business,
Technology,
Twitter
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7 in 10 Smartphone Owners Access Facebook via Their DeviceLenna Garibian
Smartphones have become the central social, communication, and information tool for growing numbers of younger Americans, according to a study conducted by IDC for Facebook. Among smartphone owners age 18-44, ...
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Small Business Marketing: LinkedIn, Twitter Growing in EffectivenessLenna Garibian
Despite much debate over the value of social networks to small business marketing, growing numbers of small business owners view social media as an effective tool, according to a survey ...
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Uses for Vine, Tumblr, and Hashtags; Twitter Ads; Social Warfare; and More... The Week in Social Media #SocialSkimAngela Natividad
It's all here: great uses for Vine, promos via Tumblr, and hashtags on Twitter. Hashtags on Facebook. More targeted Twitter ads. YouTube's record-breaking traffic. Yammer for SharePoint. Social warfare with ...
Advertising,
B2B Marketing,
B2C,
Data,
Digital Theory,
Facebook,
Google,
LinkedIn,
Social Business,
Social Media,
Social Networking,
Twitter,
Videos,
YouTube
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Digital Influence: Blogs Beat Social Networks for Driving PurchasesLenna Garibian
Blogs are more influential than social networks in shaping consumers’ opinions and purchase decisions, according to Technorati’s 2013 Digital Influence Report. Even so, brands seem to be investing more on ...
Advertising,
Blogging,
Blogging Strategy,
Community,
Content,
Customer Engagement,
Customer Relationships,
Facebook,
Google+,
LinkedIn,
Marketing Budgets,
Research Summaries,
Social Media,
Social Networking,
Twitter,
YouTube
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SXSW Insights, Pinterest Analytics, Vine ROI, eBay, Etsy... The Week in Social Media #SocialSkimAngela Natividad
As SXSW winds down, insights come flying: See videos on the most buzzed-about tech and startups, and learn to tell better brand stories via social. We've also got tips on ...
B2B Marketing,
B2C,
Digital Marketing,
Digital Theory,
Facebook,
Google,
LinkedIn,
Mobile Marketing,
Pinterest,
RSS,
Social Business,
Social Media,
Social Networking,
Twitter,
Videos
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Hey, B2B: Grow Up and Get a Social Media Strategy, Will You?Philip Paranicas
Many B2B marketers are still avoiding social media. They wonder whether it works and how in the world they can tell whether it's working. Let's put that excuse to rest ...
Content,
Content Marketing,
Customer Acquisition,
Lead Generation,
LinkedIn,
Marketing Strategy,
Sales,
Social Business,
Social Media,
Strategy,
Trade Shows/Events
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Social Media and Recruiting: Top Channels and Trends for 2013Lenna Garibian
Among recruiting and staffing professionals, increased access to passive job candidates via social media presents the biggest opportunity for recruiting in 2013, according to a survey from Bullhorn. Among those ...
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Facebook's News Feed, SXSW, LinkedIn, Prollie, Hashtag How-To... Week in Social Media #SocialSkimAngela Natividad
Facebook's new News Feed, SXSW tips, tools for managing LinkedIn leads and gathering Twitter data, how-tos for hashtags and social branding, a study on social business, women and teens demographics, ...
Advertising,
B2B Marketing,
B2C,
Branding,
Demographics,
Digital Marketing,
Digital Theory,
Facebook,
Google+,
LinkedIn,
Social Business,
Social Media,
Social Networking,
Twitter,
YouTube
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Google Glass, Pealk, Vimeo's Looks, LinkedIn Stats, GIFs... The Week in Social Media #SocialSkimAngela Natividad
The week was image-hot and real-time ready. Get the skinny on brands' use of Oscar time on social, Google Glass's user-generated content extravaganza, data on Instagram and Pinterest, why images ...
Digital Marketing,
Digital Theory,
Facebook,
Google,
LinkedIn,
Pinterest,
Social Business,
Social Media,
Social Networking,
Videos,
YouTube
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Join the LinkedIn Party: Five Tips for Using LinkedIn Groups EffectivelyMatt Haskell
If you are on LinkedIn to really connect with people, LinkedIn Groups is where the party is. But to get the most out of LinkedIn Groups, you need to learn ...
B2B Marketing,
Community,
Customer Acquisition,
Customer Engagement,
Feedback,
Lead Generation,
LinkedIn,
Market Research,
Research,
Sales,
Social Media,
Social Networking
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Inc. 500: LinkedIn Replaces Facebook as Top Social ToolLenna Garibian
LinkedIn is now the most popular social media tool among the nation's fastest-growing private companies, surpassing Facebook: More than 8 in 10 companies listed on the 2012 Inc. 500 use ...
Blogging,
Facebook,
Instagram,
LinkedIn,
Marketing Analytics,
Marketing Strategy,
Metrics,
Pinterest,
Research Summaries,
Twitter,
YouTube
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