Search Engine Marketing

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• Top 20 Halloween Costumes by Paid Search SpendAyaz Nanji
  Nearly one-third (31%) of all paid search spend by marketers on Halloween costumes went to Disney-owned character keywords, according to a recent report from AdGooroo.
  Customer Behavior, Google, Research Summaries, Search Engine Marketing, Search Engines
• Is Google+ Without Authorship Worth Using?Will Mitchell
  Google Authorship and Plus were closely connected from the start, but Google recently canceled Authorship. Is Google+ still worth your time?
  Google+, Search Engine Marketing, SEO, Social Media, Web Content, Writing
• #SocialSkim: A Social Nobel, Facebook Stickers, a Twitter-Rich Bing, and More!Angela Natividad
  Get the latest on the Nobel Peace Prize winners, Facebook Stickers, improving your Pinterest SEO, and an exhilaratingly scary South Korean guerrilla stunt. Skim it to take a social leap!
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Market Research, Marketing Strategy, Mobile Marketing, Pinterest, Search Engine Marketing, Social Media, SocialSkim, Twitter
• Why PPC Advertising Is the ROI Rock Star of Search Engine MarketingTina Kelleher
  Print and broadcast media are still viable forms of advertising, but neither packs the power of pay-per-click advertising. Here are reasons to consider using PPC ads.
  Advertising, Marketing Strategy, PPC Campaigns, Search Engine Marketing, Search Engines
• Eye-Tracking Study: How Users View Google Search Result PagesAyaz Nanji
  The way people engage with Google search engine result pages (SERPs) has changed significantly over the past decade, according to a recent report from Mediative.
  Customer Behavior, Eye Tracking, Google, Research Summaries, Search Engine Marketing, Search Engines
• 2015 B2B Content Marketing Benchmarks, Budgets, and TrendsVahe Habeshian
  Two critical factors differentiate great content marketers from the rest—having a documented content marketing strategy, and following it very closely, according to the findings of the fifth annual content marketing ...
  B2B Marketing, Content, Content Marketing, Content Strategy, Inbound Marketing, Marketing Strategy, Research Summaries, Search Engine Marketing, Social Media, Web Content
• The Value of Being the First Ad Displayed by GoogleAyaz Nanji
  The first ad displayed by Google on a search results page has become even more valuable with the rise of mobile searches, according to a recent report from Marin Software.
  Advertising, Google, Research Summaries, Search Engine Marketing, Search Engines
• How to Rule Local Results in SEO [Infographic]Nevyana Karakasheva
  Use the detailed tips in this infographic to help your business rank higher in local search results.
  Google, Inbound Marketing, Keywords, Local Marketing, Search Engine Marketing, Search Engines, SEO
• What's the Future of SEO in a Visual World?Apu Gupta
  The rise of visual content now means people often search for products and services with an image, not words, in mind. How does the focus on pictures and videos change ...
  Content, Search Engine Marketing, Search Engines, SEO
• The Top Google Search Rank Factors in 2014Ayaz Nanji
  To achieve good ranking positions in Google organic search results, publishers need to include high-quality content on pages rather than simply rely on traditional SEO tactics, according to a recent ...
  Google, Research Summaries, Search Engine Marketing, Search Engines
• Top Website Best-Practices to Boost Your SEOLee W. Frederiksen
  Implementing these best-practices (and periodically revisiting them to ensure that everything is running smoothly) can make a serious impact on search impressions, traffic, and rankings.
  Content, Customer-Centric, Customer Experience, Keywords, Search Engine Marketing, SEO, Website Design, Websites, Writing
• Mobile SEM: Vital for Mobile Marketing and Your Online SuccessLeonard Tan
  Young and old alike have their eyes glued to their mobile phones. Some companies haven't caught on yet that this new behavior is an important marketing opportunity. Here's how you ...
  Advertising, B2C, Customer Behavior, Marketing Strategy, Mobile Marketing, Retail Marketing, Search Engine Marketing, Website Design, Websites
• State of Search Results: Budgeting Trends [Infographic]Verónica Jarski
  As search marketing's importance increases, more companies need to create room in their budget for search marketing. But are they doing so?
  Customer Insight, Marketing Budgets, Mobile Marketing, Search Engine Marketing, SEO
• How Consumers Use Search for Summer Dining [Infographic]Verónica Jarski
  Summer is a great season for finding new places to eat. After all, who feels like cooking after a long sunny day? Here's a look at consumer search habits in ...
  Consumer Electronics, Customer Behavior, Mobile Marketing, Search Engine Marketing, Search Engines, Websites
• Seasonal Search Trends by IndustryAyaz Nanji
  The volume of US Google searches about financial topics spikes in the beginning of the year; travel searches are most popular during the summer months; and retail searches start building ...
  Google, Research Summaries, Search Engine Marketing, Search Engines
• Has Google Penalized Your Website? SEO Can HelpJoe Chierotti
  Being the recipient of Google's algorithmic wrath can result in a penalty that makes your site virtually invisible to searchers, undermining your ability to reach your audience and effectively eliminating ...
  Content, Google, Links, Search Engine Marketing, SEO, Websites
• Guest Blogging: From Overused Loophole to Untapped OpportunityGrant Draper
  SEO hearts fell when Google's Matt Cutts published his "The decay and fall of guest blogging for SEO." But Cutts was doing everyone a favor—and guest posting remains a cost-effective ...
  Blogging, Content, Content Marketing, Inbound Marketing, Links, Search Engine Marketing, SEO, Writing
• How Search Marketers Use Twitter: Top Content Sources, Most Retweeted HandlesAyaz Nanji
  Search Engine Land is the industry source most shared on Twitter by search marketers, according to a recent analysis by Leadtail.
  Research Summaries, Search Engine Marketing, Social Media, Social Networking, Twitter
• Four Signs That Long-Tail Content Is Experiencing a RebirthBeth Murphy
  Until recently, the long tail seemed like a dead end for many publishers. But we are now seeing signs of a rebirth of diverse and special-interest content. Here are four ...
  Blogging, Content, Content Marketing, Content Strategy, Customer Behavior, Digital Marketing, Search Engine Marketing, Search Engines, Websites
• Google Universal Search TrendsAyaz Nanji
  Google now delivers Universal Search results—those that include a blend of links, videos, images, news, shopping listings, and map data—for 81% of all US searches, according to a recent report ...
  Google, Research Summaries, Search Engine Marketing, Search Engines